Zhaoqing "101" new farmers lead the tide of rural revitalization and entrepreneurship

Spring battle day, summer competition. On the afternoon of August 24th, on the banks of the Xinghu of Zhaoqing, Zhang Aijun, the secretary of the Zhaoqing Municipal Party Committee, and the mayor Xu Xiaoxiong and the new farmers sat opposite the new farmers. They started a in -depth dialogue with the new format as the core issue. In the new period, how to promote market elements to go to the countryside, and continue to empower rural rejuvenation with talent construction, Zhaoqing is particularly depending on the vitality army of re -farmers.

In Zhaoqing, a group of "new farmers" officers, the sustainable development of agricultural and rural areas "some successive people."

New farmers' teams are rejuvenating new forces

At present, Chen Huizheng, "Gongzhong Sister", prepares for the "Deqing Gong Gang Tree Adoption" operation this year; "returnee" Tan Mingyang's super net red IP store "Xiao Zhao's serving" ushered in the launch time; Through live e -commerce companies selling Simbi orchids to the whole country ... They are the "new farmers" who have sent a vast field to understand technology, feelings, and practice. These portraits of "head geese" have stepped out of a new world of industries. Zhang Aijun, secretary of the Zhaoqing Municipal Party Committee, said that the new farmers brought the youthfulness, innovation, and aesthetic state of modern agriculture. Farmers are not old, agriculture is not soil, and rural are not ugly, relying on new forces.

Blooming

"Chen Hui" thrives

Every time in the autumnal equinox, the Gongzhong trees in Wufu Farm, Deqing Guanyu Town, and a group of merchants came towards Chen Hui for "Gongzhong Sister" Chen Hui. Nine years of root in Zhaoqing and returning to their hometowns, Chen Hui, a post -90s female college student, is one of the most representative new peasants in Guangdong and even the country. She just went to Deqing to follow her father and plant citrus.

Deqing Gongzan

In this land in Zhaoqing, Chen Hui relied on the "true" of planting technology and "persistence" of new methods. Under the empowerment of the "12221" market system in Guangdong, it successfully helped Deqing Gong Gong Candida "breaking the circle". Let Gongzhong a "international fruit" that is exported to the Dutch, Germany and Southeast Asian RCEP.

"I used to be a" Gongzan sister ". Today I have a new identity," Zhaoqing New Farmers' "Chen Hui was proud.

"Gongzhong Sister" Chen Hui

The "Chen Hui" who grew up on this hot soil in Zhaoqing are showing their fists. At the meeting, Zhang Aijun said that the entrepreneurial practice of the new farmers gave Zhaoqing a stronger confidence in the future development of the countryside, gave Zhaoqing's innovative agricultural industry development stronger determination, and brought new hope to the succession of Zhaoqing countryside. Essence

Tan Mingyang, president of Zhaoqing Shipili Enterprise Management Co., Ltd., who has been engaged in the cultural industry, has become a member of the Zhaoqing New Farmers' Army in recent years. He led the team to make the old buildings of Zhaoqing Shipai Riwen Traveling District into a youth culture gathering place. During the trial operation, 500,000 tourists have been visited. Tan Mingyang is now looking at the cross -border air outlet of "Culture+Agriculture", and is creating "Xiao Zhao's vegetables" online and offline prefabricated dishes and intelligent technology experience hall projects.

Tan Mingyang, the person in charge of the "Xiao Zhao Cai" Experience Museum

"Sales of Zhaoqing specialty agricultural products and prefabricated dishes online. Through art, agriculture, and food theme space offline, the" Xiao Zhao serving "virtual anchor, consumers call" Xiao Zhao "to achieve 1 minute intelligent processing and production of dishes ."He says.

"Xiao Zhao Cai" Experience Hall renderings

Han Jinliang, known as "Old Han", is the chairman of Zhaoqing Zhenye Aquatic Frozen Co., Ltd., although it is a post -80s, but has taken root in the aquatic industry for more than 20 years. Last year, the purchase scale of raw fish fish in his company reached 18,000 tons, which led to an average annual income of more than 2,000 households by a year average of 135,000 yuan. The international situation changes and the prefabricated vegetable air outlet is opened.

Han Jinliang, chairman of Zhenye Aquatic Products, talks about grilled fish prefabricated dishes on the spot

"The company has newly developed a" Zhao Hero "brand grilled fish hot pot product with two flavors, namely spicy, green pepper flavor, family, outdoor version, single version and other series. In addition, garlic, garlic, garlic The flavor of fragrance, golden soup sauerkraut, and winter yin are also under development, and will be listed on the market. "Han Jinliang said.

The "results set" of the new farmers of Zhaoqing, not just a few pages. As of the end of 2021, Zhaoqing has established 6 back home entrepreneurial incubation bases, 260 households in entrepreneurial entities, cultivated 7003 high -quality farmers, 1,675 grass -roots agricultural technicians, 142 rural rural rich leaders were rated as the provincial -level "rural areas in rural areas. "Local experts", the influx of more and more new farmers has provided strong support for comprehensive rural revitalization.

"I hope that the people of the new farmers can bear the difficulties and loneliness of entrepreneurship. They are based on farmers, keep their original intentions, keep positive innovation, and accelerate the modernization of the agricultural industry with 'new marketing, new products, new services'." Zhang Aijun said.

Rejuvenation

Revitalize the source of the countryside living water

The key to rural rejuvenation is talent. In 2022, the Central Document No. 1 pointed out that it is necessary to promote the construction of the homeland and entrepreneurial parks, implement various support policies, and strengthen the construction of rural revitalization talents.

Since the beginning of this year, returning to home and entrepreneurship has become a boom, and the new model of rural industries has continued to emerge. Data show that as of the end of April 2022, 11.2 million entrepreneurs returned to the countryside across the country. Relevant ministries and commissions such as the Ministry of Agriculture and Rural Ministry requires vigorously stimulating market vitality and rural creativity, and to cultivate favorable conditions for talents.

Zhaoqing's needs from the national strategy, while stabilizing the basic agricultural market, and doing the "agriculture, rural areas" work with talents as the starting point. Since this year, the main leaders of the Zhaoqing Municipal Party Committee must "visit a countryside, visit a farmer, and encourage a number of 'new farmers'."

Zhaoqing's scenery is picturesque, and rural development is taken by Liang Liang

On June 11 this year, the People's Government of Zhaoqing City issued the "Zhaoqing Implementation of the State Council and Guangdong Province's Polition Policy and Measures for the Economic and Stable Economy", and proposed that it should focus on the four rural industries of Zhaoqing, and vigorously promote the four four citrus planting and aquaculture technology. The professional titles of rural craftsmen have continued to grow agricultural and rural talents. On July 14, Zhang Aijun said in an interview that we must strive to create a new situation in Zhaoqing's reform and development, cultivate modern farmers in professionalization, form the Zhaoqing "New Farmers" alliance, and support "new farmers" to return to Zhao Zhao to employment and entrepreneurship. , Drive the majority of farmers to increase their income and become rich.

On August 13, Zhaoqing's 104 modern agricultural projects were signed, started, and put into operation simultaneously. The total investment reached 19.522 billion yuan. More than a hundred projects were promoted at the same time. Zhaoqing extensively absorbed agricultural talents and accelerated the transformation from a large agricultural city to a strong agricultural city.

Xu Xiaoxiong, the mayor of Zhaoqing City, said that the development of Zhaoqing is inseparable from the new farmers. The municipal party committee and municipal government will continue to deploy in accordance with the central, provincial, and municipal deployments to provide new farmers with a better working environment and development conditions. It is hoped that the new farmers will give more valuable opinions and share their experiences to help Zhaoqing rural rejuvenation and the agricultural industry to achieve high -quality development.

The interests of farmers and business entities are as large as the government's support form of agricultural projects. Investment entrepreneurs have their own feelings. Ling Weibin, the director of Zhaoqing Chuanhuitong Agricultural Technology Co., Ltd., relying on the good e -commerce environment of the Sihui, the Lanhua.com shop and live room were opened in Taobao, Douyin, Pinduoduo, and Kuaishou. At present, the company's platforms have sold nearly 15,000 pots of orchids a day, with an average daily turnover of nearly 600,000 yuan.

Sihui orchids are sold to all parts of the country through e -commerce live broadcast

"During the entrepreneurial process, the Zhaoqing Municipal Party Committee and Municipal Government helped us coordinate with financial institutions many times, formulated relevant 'orchid loan' policies, which greatly solved the issue of corporate funds. In addition, we also received some e -commerce subsidies and talent introduction subsidies. , Support of infrastructure construction, etc. "Ling Weibin said.

Chen Yinghua, director of Yuntang Agricultural Development Co., Ltd., Guangning County, is the vice president of the Zhaoqing Homestay Association. Participating in this event, he said that "the first time I felt that governments at all levels in the city attached so much importance to the new farmers", and also hoped that the government and agricultural and rural departments would give local homestay policies, land, and finance.

Guangning Landscape B & B is beautiful

"101" plan

"Net Red Effect" aggregate talent team

As one of the important node cities in the Guangdong -Hong Kong -Macao Greater Bay Area, Zhaoqing has both the bustling cities, the car, and the vast country fields, which are where young people yearn for. Zhaoqing is the "Top Ten Green Cities in China" in 2019, one of the 18 "lung washing" cities across the country, and has been rated as the happiest city in Guangdong for four consecutive years ... it can be called "thousands of Internet celebrities".

Zhaoqing's rural talents have no shortage of "Internet celebrities": "Gongzhong sister" Chen Hui is on the CCTV and the United States "Fortune" magazine, and Tang Ying, who is praised as "orchid secretary", lets "father love like orchids" The exclusive flower "county IP is deeply rooted in people's hearts ... Relying on the rich" soil ", Zhaoqing has continuously cultivated and expanded the team of rural rejuvenation.

"Orchid Secretary" Tang Ying

Jumping out of the "farm gate" and returning to the "farmer gate", Zhaoqing also gave young people confidence in the entrepreneurial entrepreneurship. They actively promoted the market elements to go to the countryside, promoted the integration of urban and rural elements, gave the industry a new form, returned to the hometown and entrepreneurial trend. interesting.

At the event, the "new farmers" and the prefabricated "dual league" had a "bright screen" ceremony. Lu Kaichao, director of the Agricultural and Rural Bureau of Zhaoqing City, said that this event takes "Xiao Zhao's Cai" as its core platform, which systematically integrates, gather the talent resources and prefabricated product resources of Zhaoqing's new peasant people, and "new combinations" in urban and rural elements produce new new combinations. "Chemical reactions", focus on opening channels, innovative marketing, and empower rural revitalization.

Lu Kaichao, Director of Zhaoqing Agricultural and Rural Bureau

The 2022 Zhaoqing New Farmers Cultivation Plan and the promotion of the "Xiao Zhao Cai" were released. The city and county (district) jointly established the "five one" service "gang" to continue to "escort" the new farmers with systematic actions.

Tan Mingyang said that in the future, the "Xiaozhao Cuisine" experience store will be landed in Shipili District, Fairy Lake, Zhaoqing City, and will be created as a symbol of urban memory. Growth, sharing, and spread.

Zhao Qing musician Cai Xiao said that Zhaoqing's agricultural story will be told with music. "Next, we will create Zhaoqing agricultural products songs based on the 10 national geographical indications products of Zhaoqing; create Zhaoqing Agricultural Douyin IP‘ Zhao Nan Zhao Nu ’, and create several music farms." There is already a blueprint in his mind.

Zhaoqing musician Cai Xiao

New farmers and prefabricated dishes "dual alliances" on the scene brought the "eight cities and eight flavors" on the scene. "People -oriented, with the concept of industrialization and the industrial chain, we can grasp agriculture." One of the new farmers said this.

[Planning] Mai Qianming Dong Yu Li Jinxi

[Author] Zhao Qixu Li Jinxi

[Photography] Released by Zhaoqing of Nannong Photo Group

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