In the first half of the year, the total retail sales of consumer goods in Hebei Province achieved 639.86 billion yuan

Policy effect continues to release the consumer goods market steadily recovery

In June of this year, Shijiazhuang launched a home appliance subsidy policy. Citizen Zhao Hong took the opportunity to buy a air conditioner. "The air conditioner is more than 4,000 yuan, and the government subsidizes more than 600 yuan to praise the government's benefit people!" Zhao Hong said.

Consumption is a key link and important engine that can open up a large domestic cycle. The Second Plenary Session of the Tenth Provincial Party Committee proposed that we must do everything possible to promote consumption.

Since the beginning of this year, the new situation of adapting to the prevention and control of the epidemic, Hebei has introduced a series of policies to support consumption, and has made all aspects of multi -field forces to stimulate consumption potential. With the continuous release of the superposition of the consumer policy, the consumer goods market has recovered steadily. In the first half of the year, the total retail sales of consumer goods in the province achieved 639.86 billion yuan, an increase of 3.0%year -on -year, and the growth rate was 3.7 percentage points faster than the national average.

Innovate consumer formats and models, the new type of consumption has increased well

On August 24th, Zhang Yun, a citizen of Shijiazhuang, purchased more than 60 daily necessities through its own home shopping platform. "Use your mobile phone to identify the QR code at home to place an order, and the price is preferential. It is very convenient to send it to the house after one hour." Zhang Yun said.

Like Zhang Yun, now "cloud shopping" has become a consumer choice for more and more people. Data show that in the first half of the year, Hebei ’s online retail sales were 192.47 billion yuan, an increase of 19.0%year -on -year, 15.9 percentage points higher than the national average. Among them, the online retail sales of physical goods were 179.07 billion yuan, an increase of 20.4%, which was 14.8 percentage points higher than the national average.

The epidemic has undergone pressure on consumption, but some new consumption habits and consumption models have also emerged. In April of this year, the General Office of the State Council issued the "Opinions on Further Release Consumption Potential to Promote the continuous recovery of consumption", which proposed that "innovative consumption formats and models", "adapting to the need to prevent and control of normalization epidemic, and promote new consumption."

Focusing on the overall deployment of the province's development platform economy, cultivating a new mode of consumption models, and strengthening the e -commerce market entity, Hebei Yinyi guided the situation to help consume new formats and new models to expand quality and improve quality.

In early June, the Provincial Party Committee and the Provincial Government studied and formulated a package of measures and supporting policies for the province's economic operation. Among them, in terms of the development of new consumption, the supporting policy "Regarding the Fourteen Policies and Measures of Consumption" proposed that the selection of e -commerce platforms, e -commerce industrial parks with great ability to contribute to the province's online retail performance and outstanding ability to drive the e -commerce industry And the new business format construction projects such as live e -commerce bases to expand online consumption. Support the innovation and development of the old -fashioned name, carry out old -fashioned promotion activities, and develop special brand consumption.

Since the beginning of this year, the province's business system has launched online annual goods festivals, dual -product online shopping festivals, "618" online shopping festival, live broadcasting e -commerce festival, village broadcast plan and other online promotion activities, which stimulates consumption enthusiasm and promotes consumption recovery. Give full play to the role of consumer coupons, provincial, cities, and counties are supported by the provinces, cities and counties, and adopted a combination of "government subsidies, financial units support, and merchant for profit". 100 million yuan, the cumulative consumption of more than 7 billion yuan. Guide financial institutions to increase their support for the affected industry, increase consumer credit investment, and strengthen financial support services. ICBC, CCB, and Bank of China each invested about 100 billion yuan in loans to increase support for financial services related to business enterprises and individuals.

Policy support vigorously release potential. In the first half of this year, Hebei's new consumption has increased well, and the new business model, new consumption hotspots, new consumption scenarios, and new category brands are constantly prominent.

Unblocked the two -way sales channels for urban and rural areas, tap rural consumption potential

From June 1st to 30th, the Shijiazhuang City Government arranged 10 million yuan to organize the launch of the car to go to the countryside and the promotion subsidy of the car to benefit the people. During the event, individual consumers who register for car sales companies (4S shops) who participate in the event can receive car consumer coupons and provide consumer funds subsidies according to the amount of car consumer vouchers.

The vast county's rural consumer market is a new space to further tap consumption potential. Hebei fully excavates the potential of the rural market consumption, expands the supply of high -quality goods and services in rural areas, and opens up the two -way sales channels for urban and rural areas, and provides strong support for the high -quality development of the province in the province. Data show that in the first half of the year, the rural market in Hebei realized the retail sales of consumer goods of 9.125 billion yuan, an increase of 1.5%year -on -year.

Strengthening the construction of the county business system and the shortcomings of the rural circulation system are also accelerating.

"Regarding the Fourteen Policies and Measures to Promote Consumption" proposes to improve the circulation system of rural consumer goods. Actively strive for the central government's special funds, support the construction of the county business system, and accelerate the establishment and improvement of county -based county business systems based on county -centered, townships as the key, and villages.

Only by further expanding the channels for agricultural products and consumer goods to go to the countryside can we fully activate the large rural market and further release the potential for rural consumption. Around this goal, rural e -commerce has become an important starting point.

The "Fourteenth Five -Year" Development Plan for Electronic Commerce in Hebei Province "proposes to promote the in -depth development of rural e -commerce. With the construction of e -commerce into the rural demonstration county as the starting point, improve the county, township, and village -level logistics distribution systems and rural e -commerce public service systems, and realize the upward and two -way unblocking of agricultural products and the downlink of industrial products. Further implement the "village broadcast plan" further, guide the counties to carry out different forms of live broadcast activities, and strengthen online live training for specific groups such as migrant workers, college students, veterans, and entrepreneurial farmers to return to the home. Become a new farmer. " "As soon as peaches were mature in the past, the whole family had to set up stalls for sale. I was afraid that the peach was broken. This year, I had the" Peach Tao Festival ", and before the peach mature, I was reserved by the wholesaler." Caocun Tao Nong Cao Xuehuan said happily while helping the client.

On June 21, the first live broadcast of the first "Selenium Sand Rich Sandy Peach Festival" in Nangong City was held in Song Cao Village, Nanti Village Township. 5 Watermelon sells 750,000 kilograms, which has opened up a new sales channel for peach farmers and melon farmers to help farmers increase their income.

The development of rural e -commerce has played an important role in agricultural products and driving farmers' income to increase income, and has strengthened the stamina of rural consumption. Hebei actively promoted the construction of 11 e -commerce into the rural comprehensive demonstration county. From January to June this year, the retail sales of rural networks in the province achieved 89.189 billion yuan, completing 68.61%of the annual target tasks, an increase of 9.78%year -on -year; 62 key assistance assistance The county realized network retail sales of 18.901 billion yuan, and 82.18%of the annual target tasks were completed, an increase of 8.76%year -on -year. (Hebei Daily reporter Fang Suju)

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