The highest price of the "Mid -Autumn Festival" of the Emperor Vatican is 1699 yuan!Clerk: We don’t allow it to call it moon cake

In June of this year, the General Administration of Market Supervision, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Commerce jointly issued the "Announcement on Containing" Sky "Mooncakes and Promoting the Healthy Development of the Industry", and proposed key supervision of boxes with a unit price of more than 500 yuan.

Recently, the General Administration of Market Supervision issued the "Notice of the General Administration of Market Supervision on centralized rectification of overpassed packaging," sky -high "moon cakes and crab card coupons".

Recently, a reporter from the China Consumer Daily investigated and interviews found that some merchants under the concepts of "Chinese pastry" and "Mid -Autumn Festival Gift Box" and other high -priced boxes of moon cakes. Among them, there are many well -known brands.

Ge Difan launched a number of Mid -Autumn Festival limited gift boxes

The price is up to 1699 yuan

"The product in the Mid -Autumn Festival limited gift box in 2022 is the shape of moon cakes. You can also enjoy a 8.5 % discount on the purchase of September 4th, and there is no discount afterwards. It is very cost -effective to buy now."

On August 21, when a reporter from the China Consumer Daily asked the staff of Ge Emperor Van Fanwan Wangfujing APM Store as a customer, he got this statement.

This chocolate brand that originated in Belgium is no stranger to consumption. On the eve of the Mid -Autumn Festival, the Ge Emperor Fan launched a number of Mid -Autumn Festival limited gift boxes and equivalent gift vouchers with the theme of "Non -Vatican Tibetan Cloud Enjoyment" on the official website and offline stores. The market price ranges from 339 yuan to 1699 yuan. Among them, the Mid -Autumn Festival Luxury Gold · Non -Brahma Box 36 pastry cakes are the highest at the highest price at a price of 1699 yuan.

According to the market pricing of Ge Difan on the day of the reporter, consumers can enjoy a 8.5 % discount when buying a box. Then the above -mentioned Mid -Autumn Festival limited gift boxes cost 288.15 yuan to 1444.15 yuan.

During the publicity, the word "moon cake" was not seen

Official customer service gift box is Mid -Autumn Festival pastry

In all public marketing propaganda in the public, Ge Emperor Fan introduced his own products: "2022 Ge Emperor Fan June April Series, developed by Master Chocolate, selected black loose sauce from Italy and Gan Shuang Fragrant pomelo puree and China with China Special ingredients, integrate into the Mid -Autumn Festival pastry. "

It can be seen that no matter whether the Emperor Fan is intentional or unintentionally, the word "moon cake" was not seen during marketing propaganda.

The reporter browsed the official website of the Mid -Autumn Festival gift box product introduction of the Emperor Vatican, and saw every Mid -Autumn Festival cake with a round appearance and a variety of fillings. It is linked to moon cakes.

However, when the reporter asked about the definition of the Mid -Autumn Festival cakes of the official service staff of the Emperor Vatican, the other party made it clear that the Mid -Autumn Festival limited gift box was a Mid -Autumn Festival cake, not a traditional moon cake.

Is this really the case?

When the reporter asked the staff of the Ge Emperor Vatican Beijing Blue Harbor Store, a staff member introduced to the reporter:

"We don't allow it to call it moon cake, but it is indeed a food similar to moon cakes."

A salesperson of Ge Emperor Fanjing Qinghe Vientiane Exchange Store clearly told reporters:

"The official Mid -Autumn Festival limited gift box sold by the Emperor Van is moon cakes. You can choose to order online or contact the store to provide you with flash delivery services."

On August 23, when the reporter browsed the official website of the Emperor Vatican again, all the Mid -Autumn Festival limited gift boxes launched, discount discounts have changed from 8.5 % to 7.5 % before, and the discount range has further increased. However, even according to the latest version of discount discounts, the price of 16 products in the Mid -Autumn Festival Luxury Gold · Reunion Gift Box and the Mid -Autumn Festival Gold Gold Cluster Gift Box The prices are 1274.25 yuan and 726.75 yuan, which is still significantly higher than 500 yuan.

On the official website of Ge Difan, some products named "Mid -Autumn Festival" are sold at high prices. This article is a screenshot of the merchant website

Legal person said

Song Emperor Brahma hit "Wipe Border Ball"

In response to the practice of Ge Difan, the lawyer Yue Tao, a lawyer of Beijing Hehe Law Firm, said in an interview with the China Consumer News reporter that the merchant called the moon cake as "Mid -Autumn Festival Cake", which was clearly speaking to play the "wiping ball". This behavior violates the provisions of Article 14, paragraph 4, paragraph 4 of the Price Law, and is suspected of being an unfair price behavior, that is, "using false or misunderstandings to trick consumers or other operators to trade with them" Essence

Yue Tao said that according to the provisions of Article 19 of Article 19 of the General Administration of Market Supervision and Article 19, the behavior of merchants' behavior is suspected of price fraud, and "does not indicate or significantly weaken the price conditions that are not good for consumers or other operators. , Deceive consumers or other operators to trade with them. "

Source: China Consumer News

Edit: Xing Zhibin

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