Tsingtao Beer's net profit in the first half of 2022 reached a new high

On August 25, Qingdao Brewery released the semi -annual report of 2022, and its operating performance increased steadily, reaching a record high. The product sales were 4.72 million liters, and operating income was 19.27 billion yuan, an increase of 5.37%year -on -year; the net profit attributable to shareholders of listed companies was 2.85 billion yuan, an increase of 18.07%year -on -year.

Product "new combination" leads "new consumption"

During the reporting period, Qingdao Beer adhered to the high -quality development, overcomes the challenges of more outbreaks, gives full play to the advantages of brand, quality and channels, and continuously increases market development, scientific and technological innovation, digital transformation, brand improvement, and product structure optimization Work intensity.

Tsingtao Beer to seize the favorable opportunity of consumption upgrade in the beer market, unswervingly promote the strategy of mid -to -high -end product, accelerate the integration and optimization of "1 (Qingdao Classic) (Qingdao Chunsheng)+N (New Special Product)". The scale of mid -to -high -end products has continued to grow. The century -old high -end products represented by the legend of Tsingtao Beer I have grown rapidly, and the product structure shows a good trend of accelerated optimization and improvement.

During the reporting period, Qingdao Beer achieved a sales volume of 1.66 million liters of mid -to -high and above products, an increase of 6.6%year -on -year, maintaining a competitive advantage in domestic beer mid -to -high -end markets.

Scenario "new format" to create a "new highland"

Qingdao Beer is comprehensive and enhanced and enhanced the internationalization, youthfulness, and fashion of Qingdao Beer Brands. It is based on sports marketing+music marketing+experience marketing as the main line to actively cultivate fashion consumer formats.

During the reporting period, the company's first Qingdao Beer Time Coast Cast beer garden, with high -end, personalized and fashionable perfect product presentation and atmosphere creation to provide consumers with a new immersive beer consumption experience scene, creating a Tsingtao beer brand to create a Qingdao beer brand New highlands, new highlands experienced by consumers, and new highlands sold in high -end wine.

In the first half of 2022, Tsingtao Beer worked hard to overcome the impact of the epidemic on the domestic cities' catering, night market and other channels, actively innovated marketing models, accelerated the pace of digital marketing, promoted new retail formats, planned and implemented community marketing, community marketing, live broadcast, distribution, distribution, distribution, distribution New marketing models such as staff plans have achieved market recovery and growth.

All -chain "New Intelligent Manufacturing" ignite the "New Engine"

During the reporting period, Qingdao Beer Technology Innovation and Digital Transformation made new breakthrough progress. Investment and construction of Qingdao Beer Technology R & D Center with industry -leading scientific and technological research and development capabilities; accelerate the digital transformation of full supply chain, build a full -chain, end -to -end digital ecology, and shift from traditional operations to digital and intelligent operations.

The continuous optimization and improvement of management efficiency and quality is achieved through the in -depth practice of technology and industry integration.

Brand "new value" realizes "new height"

During the reporting period, "Tsingtao Beer" continued to maintain the brand value of the Chinese beer industry with a brand value of 218.225 billion yuan.

The brand value of "Laoshan Beer, Hans Beer, Qingdao Beer Museum, Prince and Tsingtao1903 Tsingtao Beer Bar" owned by Tsingtao Beer has a total value of over 340 billion yuan.

Everbright Securities believes that Tsingtao Beer has high -end genes and its product structure has continued to upgrade; since this year, the main brand has continued its rapid growth trend, and the core items have performed well.

Hua'an Securities believes that Qingdao Brewery brand, product, and channel foundation has a solid foundation and has advantages in high -end competitions. The company's product R & D and innovation capabilities are outstanding. At present, it has a wealth of high -end product reserves, providing support for high -end continuous efforts. The company's channel structure is diverse and three -dimensional, and adapting to local conditions will help improve operating efficiency.

Soochow Securities believes that the product leads high -end, the channel efficiency is highlighted, and its strength is strong. There are more than 200 Tsingtao1903 Qingdao Beer Bar in 62 cities across the country, which offers an immersive brand experience and is loved by young groups.

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