Focus on the end of the physical retail digital micro -alliance number creation retail contest

Author:China Economic Network Time:2022.08.26

The reasoning reality show that simulates the real business operation scene through the form of script killing was launched on the evening of August 25 in the micro -League video.

On the night of the "Digital Retail Competition" and the 616 Micro -League Retail Shopping Festival, the brand players codensed by the 616 Micro -League Retail Shopping Festival will receive the task in the "Infinite Era Mall", According to the on -site search, find out the problem of poorly operated stores, and put forward a strategy of response.

At this point, the three -month -old number retail contest was successfully ended. The Micro -League provided training guidance, practical drills, theme live broadcasts, expert reviews, and stage display, attracting Lenovo Le, Shanghai Jahwa, Ji Rou, and Seven Wolfs. Wait for nearly a hundred well -known brands to participate.

In the end, Lenovo Leyi, Ordos, and JNBY won the crown, Asia, and third runners -ups with the stage performance of the final performance and the final night performance of the finals.

Through the stage of providing style display and exchanges to industry professionals, and outputting the business value, core capabilities and training methods of key roles of digital business to the enterprise, it is the original intention of the retail competition. In the awarding session, Yin Shiming, chief operating officer of Weimeng Group, said: "Digital retail is like a light, which illuminates more people."

Wu Ruiling, vice chairman of the China Chain Management Association, said that through industry activities such as digital retail competitions, while helping enterprises to achieve a team's digital ability, they have enriched consumer experience in the digital economy era.

Ling Yun, vice president of Weimeng Group, said that digital retail is not an innovative business model, not "from 0 to 1", but to put the landing location in the current operations that retail companies have operated, to digitize and raise In effect, digital transformation is not only a "hand -made project", but also requires the backbone of the backbone. Micro League defines it as "digital trading team".

The micro -League 2022 financial report shows that the number of smart retail merchants of Micro -League reached 6,984, of which brand merchants increased from 830 in the same period last year to 1,155.

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