Yan Xiaobing: Why is "bitter bean and honeydew" more sweeter?

Reporter Wei Yonggui

"500 acres of 'bitter bean honeymaker' is expected to produce 1,200 tons, and it has already sold more than 900 tons." On August 17th, the Bingbing Professional Cooperatives of Santang Lake Town, Kazakh, Barry Kazakhstan, Director Yan Xiaobing led the members Picking, packing, handling, and loading. He said that "bitter bean honeymaker" has high sugar and good taste, and has been reserved by merchants in Guangdong and other places at the beginning of the year.

The "bitter bean honeymaker" of the small soldier's professional cooperative is being loaded. Photo by Zhang Jiangang

"Biter Bean Clear" is a registered brand of professional cooperatives of small soldiers. In recent years, Yan Xiaobing and his "bitter beans" have become more and more famous, and the benefits of cooperatives have become better and better.

In 2016, Yan Xiaobing worked in a foreign -funded enterprise in Korla, with a monthly salary of 10,000 yuan, and his life was quite comfortable. But he always wanted to do more, but he didn't know what to do for a while.

Occasionally, Yan Xiaobing saw a friend selling small white apricots on the e -commerce platform. He was flexible. He immediately thought of the quality of cantaloupe in Santang Lake in his hometown. If you boarded the e -commerce express, the sales would be very broad.

Back in his hometown, Yan Xiaobing decided to start from the source: he planted melon and sold online.

In the process of planting melon, Yan Xiaobing discovered the secrets of Santang Lake Cantaloupe: One of the most common plants in Xinjiang -bitter beans. Burning bitter beans in melon field is a natural fertilizer that can effectively improve the quality of cantaloupe.

"After calculation, use bitter beans to make bottom fertilizer, the sugar content of melon is higher than most cantaloupes on the market." Yan Xiaobing said.

Yan Xiaobing has a higher enthusiasm. In 2017, Yan Xiaobing established his own cooperative -Xiaobing Planting Professional Cooperative, and registered the "Biter Bean Cadre Gourd" brand.

The excellent quality of "bitter beans" was quickly recognized by the market, and the sales price was much higher than that of other brands.

"In the past two years, on the e -commerce platform, the" bitter bean honeymaker "per kilogram of 'bitter bean honeymaker' has been sold for 20 yuan. This year, our offline selling price reaches 8 yuan per kilogram, which is twice the ordinary melon." Yan Xiaobing said, At the beginning of the cooperative, a purchase and sales contract was signed with the members. The cooperatives issued seeds. The farmers were planted according to technical specifications. When they harvested, the cooperatives were acquired by the cooperative uniformly. The profit was divided into a certain proportion.

Under the leadership of Yan Xiaobing, members have made a lot of money in recent years. Lu Shujun, a villager in Zhonghu Village, transferred 10 acres of land to the professional cooperatives of the Bingbing. He made a 3.5 acres of peppers, and bought a car to run to transport it to send water to the nearby wind power base. He said: "The land is handed over to the small soldier cooperative. There are rents and dividends. I freely run to run transportation and plant peppers. The income is much stronger than pure breed melon."

Today, the "bitter bean honeymaker" of Xiaobing's professional cooperative has made a world online and offline. Yan Xiaobing became the leader of the local development of "cooperatives+e -commerce". He said: "The rural world is vast and promising. I have the confidence to make 'bitter bean honeydew" into a boutique cantaloupe brand. "

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