I really miss you stone training: Deeply digging the advantages of the food industry, focusing on product quality is the fundamental foundation of the company 丨 Lian Mai will talk about Henan in the past ten years

[Dahe Daily · Dahecai Cube] (Reporter Ding Qian) On August 28, the theme press conference of the "Ten Years of China • Henan" of the Henan Provincial Party Committee of the Communist Party of China was held in Zhengzhou. "". Dahe Cai Cube first served as seven experts and scholars and entrepreneurs to talk about the development and change of Henan for ten years.

Among them, I really miss Shi Xun, deputy general manager of Health Food Co., Ltd. (hereinafter referred to as you miss you), was invited to be a guest live broadcast room to share how Henan advanced from the provinces of agricultural processing to the food industry.

Deep digging the food industry advantage,

Plove the "Central Plains Grain" gold signboard

At the press conference, a set of data was really dazzling: Henan's agricultural product processing industry has developed into a trillion -level industry, producing 1/2 of the country's ham sausage, instant noodles of 1/3, 1/4 steamed buns, 3/5 dumplings, dumplings. , 7/10 dumplings.

The status of Henan's "Chinese Grain Cafe", "Chinese Kitchen" and "Table of World" has continued to improve, and the golden signboard of "Central Plains Grain" has become brighter and brighter.

"Looking back at the development of Henan's food industry, it has gone through three stages. Grain export provinces to large agricultural products processing provinces, and then advanced to the province of food industry brands." In Shi Xun's view, Henan has been based on its basic resources in the past ten years. , Deeply digging the advantages of the food industry, and have taken a special road for the brand -oriented operation of the food industry.

Shi Xun believes that the development of the food industry in Henan has three major advantages at the cost side. First, Henan is a large agricultural province. It has the advantages of the raw materials of agricultural products and is conducive to reducing procurement costs. Second, Henan is a large population province with a broad consumer market and has the advantage of driving agricultural sales. Third, Henan is a strong province of transportation. The integrated three -dimensional traffic hub of iron, public, machinery, and water is connected to the east and west and runs through the north and south.

In order to promote agricultural product brands, Henan Province has continuously launched various large -scale planning activities. According to Shi Xun, the Henan Provincial Development and Reform Commission, the Provincial Department of Industry and Information Technology, the Provincial Agricultural and Rural Department, the Provincial Cultural Tourism Department, and the Provincial Rural Revitalization Bureau, I really want you to host the live broadcast of Henan Province's first "Changyu Pin" live broadcast. The entrepreneurial contest is being held hot. It mainly focuses on the development of agricultural products, empowering brand upgrades, and making more "Yupin" well -known to the outside world.

"Ethical Industry of Conscience Engineering",

Product quality is the fundamental to food companies

The agricultural product processing industry is the first pillar industry in Henan Province. As an agricultural product processing enterprise, how should we better promote the economic development of Henan?

In this regard, Shi Xun gave his suggestions from multiple dimensions. He believes that the conscience of the food industry and the moral industry, the people's food is the first, food companies should make the supply chain well, find the source of high -quality ingredients, innovate the processing methods, and produce products that meet consumer health demands.

Food companies should pay attention to brand building and use culture to convey good brand stories. Shi Xun takes the Chinese red dates museum and thinks about your sightseeing production plant as an example. In addition to playing some production functions, your factory workshop is used to spread the first marketing site to spread your brand culture and spread the Chinese red dates culture Then use brand power to drive product sales, and then promote cultural communication through product sales, thereby forming a benign closed loop.

Food companies should make good use of various financial tools. Shi Xun said that food companies must also intervene in the platform of the capital market and use various financial instruments to empower their development.

Actively embrace new technologies and new tracks. "I really want you to invest in 400 million to build frozen -dried factories, and use frozen -drying fresh lock technology to develop more healthy foods, lock health, leave deliciousness and easy to eat." Introduction to "red dates + food and medicine homologous source source ", I really want you to continue to expand the product category. In the first half of this year, I really want you to focus on creating a" simple kitchen "healthy food brand, enter the prefabricated meal track, and invite Li Yuxuan, the chef of Michelin Samsung Restaurant Li Yuxuan as a brand recommender.

In addition, Shi Xun suggested that food companies should actively embrace the Internet, such as Douyin, Kuaishou and other live e -commerce platforms, and use the changes brought about by sales channels to empower brand development.

Focusing on the main business of red dates for thirty years,

I really miss you to do 8 things

As a member of Henan's agricultural product processing industry, you really want you to be a personal calendar for the decade of development in Henan's food industry.

Shi Xun said that since its establishment, I really want you to have made eight major contributions to the entire red dates industry in 30 years.

The first thing has changed the quality of Chinese red dates. I really want you to graft the gray dates of Xinzheng in the place of origin to Xinjiang. Borrowing Xinjiang's superior natural conditions to produce higher quality red dates. "For food companies, we must make good quality and strengthen the supply chain in order to produce good products." Shi Xun said.

The second thing changed the method of consumers to eat jujube. It turns out that most people only use red dates soup or porridge, and now they can be used as snacks.

The third thing is to bring red dates into the brand era. "Most of the agricultural products such as apples, raisins, paper leather walnuts on the market are named after region, or named after categories. There are no exclusive brands. Knowing this is a red dates. "Shi Xun said.

The fourth thing has become a benchmarking enterprise integrating one, two, and three industries, and has shaped a beautiful new business card for Henan.

The fifth thing to create the first share of the listing of Chinese red dates. Shi Xun said that it is said that the bilateral jujube is not a business, but when it focuses on a segment, and it is enough to focus on focusing, 360 lines, traveling out of the champion. The sixth incident is to promote the listing of red jujube -time goods in Zhengshang.

The seventh thing has created China's first red dates museum. The Chinese Jujube Museum is currently the only non -state -owned museum unveiled by Xinzheng, Zhengzhou, and Henan Province. Visitors will enjoy the 8000 -year -old red dates culture, 5000 years of yellow emperor culture, and visit the world's largest jujube wood carving art museum -jujube jujube jujube Mu Qiankun can fully understand the relevant knowledge of jujube trees, honey, fruits, and branches and branches.

The eighth incident, led the formulation of three national standards for red dates. "GB/T26150-2019)," Jun Ju Ju "(GB/T40492-2021), and" GB/T40634-2021), are targeted at free-time jujube, Junjube, gray dates The terms and definitions, classification, quality requirements, testing methods, inspection rules, judgment rules, judgment rules, labels, logos and packaging, transportation, storage and other contents are clearly defined, so that consumers finally have a "scale" when buying red dates. Essence

The ten years of Henan's agricultural product processing industry is also the ten years that you really want to develop, and you really want you to submit a ten -year answer with your unique contribution.

Responsible editor: Wang Shidan | Audit: Li Zhen | Director: Wan Junwei

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