A docking meeting intends to turn the turnover about 1 billion!From the China IGS Digital Expo, the "tenacity" of the cultural and creative industry

Today (28th), the three -day fourth China (Chengdu) International Digital Entertainment Expo (hereinafter referred to as the China IGS Digital Expo) ended.

The current China IGS Digital Expo is the core. Among them, the "one exhibition" held in the Chengdu Century City New International Convention and Exhibition Center attracted technology, animation, and tide including iQiyi, Netease, Century Huatong, "The Song of the Fire and Fire", etc. Play, games, e -sports, film and television head manufacturers and top IP participation, thousands of companies participated in the exhibition and tens of thousands of IPs. At the same time, the 2022igs · Global Digital Cultural and Creative Development Conference also uses one industry summit, three docking meetings, and six major industry forums as the carrier. , Talk about the development of digital economy.

It is worth mentioning that in order to help local game manufacturers link the distribution channels and investment and financing resources of local game manufacturers, at the same time, the national game market shows the ability of local games to research and creative vitality, this year's IGS Digital Expo has held the "Capital 1+1" game Industry precision investment and financing docking meetings, art outsourcing docking conferences and other docking meetings. According to the organizer's data, the art outsourcing docking conference alone has promoted the intention of about 1 billion yuan.

▲ Fourth China (Chengdu) International Digital Entertainment Expo site

Back to 100 billion yuan in output value in half a year:

Digital cultural and creative entry into the fast lane

Earlier this year, Chengdu released the "Chengdu Fourteen Five -Year Plan" World Cultural and Creative City Construction Plan ", which proposed that Chengdu will take the eight major industries such as media film and television, creative design, modern fashion, music art, animation games, and exhibition advertising as the focus. Create a modern cultural and creative industry system with high added value, original and good growth.

Relying on the eight key industries, Chengdu's cultural and creative industry has shown a strong development resilience under pressure. From January to June 2022, the added value of the cultural and creative industry in the city achieved 104.923 billion yuan, accounting for 10.53%of the city's GDP in the first half of the year, realizing the realization, realizing the realization, realization It has grown steadily.

"Separate the 100 billion output value in half a year, this number not only represents the explosive power of Chengdu's digital cultural and creative industry, but also shows that the sustainability of the industry's development is very strong." The transaction data at the two years of docking as an example: Last year, the China IGS Digital Expo Fair prompted the signing amount of more than 500 million yuan, which promoted the intention turnover of about 1 billion yuan this year.

In Liu Haotian's view, the sustainability of this industry is still manifested in: in recent years, more and more head cultural and creative enterprises have settled in Chengdu, and local companies are also continuing to work.

"Chengdu has an industrial foundation for developing cultural and creative industries, a large number of professional talents, and government departments to adapt to local conditions, and formulate a number of support policies to escort the healthy development of the cultural and creative industry. Many head companies are very optimistic about Chengdu." He told reporters that he told reporters. In mid -August this year, through the industrial operation of Xinfei Group, the parent company of Shengqu Game Company Century Huatong settled the western headquarters base in Chengdu. In addition to helping the high -quality development of digital cultural and creative industries in the central and western regions, Century Huatong will also be based on the Century Huatong will also be based on the Century Huatong. Chengdu, seeking cloud data business further to the west.

"At the same time, we have also seen that in recent years, Chengdu has cultivated many outstanding works and teams. In addition to the well -known" Glory of the King "and" The Demon Boy of Nezha ", and the explosion of Chengdu's local anime company El Fang In Chengdu, there are more companies that are devoted to research and development in Chengdu. I believe that there will be a steady stream of explosion in the future. " Thanks to Chengdu's good industrial development atmosphere, the company has developed for 3 years. From the team of more than a dozen people to a large studio of hundreds of people today, about 20 products have been launched in three years.

▲ "Nezha" stills information chart

Cultural innovation opportunities under urban development:

Headed cultural and creative enterprises poured into Chengdu

According to the seventh national census data, the net inflow of Chengdu has flowed into about 6 million in the past 10 years. This means that Chengdu has the labor force required for industrial upgrading, the potential of becoming a "consumer market", and the influence of attracting enterprises, talents, funds, and industrial chains.

Among the many industries in Chengdu, the cultural and creative industry is a track worthy of attention: from 2017 to 2021, the added value of Chengdu's cultural and creative industry has increased from 63.36 billion yuan to 207.384 billion yuan, which is the fastest growing industry in the city. The proportion of GDP increased from 5.2%to 10.4%.

The diverse cultural and creative atmosphere has attracted many heads of head companies to fall into Chengdu:

On June 1, Chengdu High -tech Zone and Tencent signed a cooperation agreement, and Tencent will land in the Tencent Future Center project in Chengdu High -tech Zone. In this increase in the future center project, Tencent will further improve the new cultural and creative industry ecosystem in Chengdu High -tech Zone, build IPs for urban cultural and creative IPs, and provide an international exchange platform for cultural industry innovation and green development.

▲ Tencent Future Center project landing in Chengdu High -tech Zone

At the same time, at the signing of Tianfu International Animation City in August this year, 20 domestic cultural and creative front -line companies such as Genting Animation, Molecular Interactive Interactive, Sound Entertainment Culture, and Playing Subcer have signed an intention to settle in.

Cultural and creative enterprises poured into Chengdu, and Deng Gang, CEO of Longyou World, also paid attention to this phenomenon. He said that Chengdu is a city suitable for developing independent games. "Independent games need to calm down to do research and development. Compared with Beishangguangshen, Chengdu has its unique urban charm, and its development costs are relatively low." Because of this, last year, many teams and companies of Beishang, Guangzhou and Shenzhen They came to Chengdu to invest. Zhou Shiying, the chief consumer operator of Bubble Mart, also looked forward to Chengdu's booming market. "Chengdu is a trendy city. The penetration rate of tide is high and has always been the key market that Matt has paid attention to." He said that in the future, in addition to more key business districts and scenic spots in Chengdu, you can see Bubble Matt Mart In the figure, Bubble Mart also plans to have more actions in Chengdu, such as holding tide game exhibitions in Chengdu to conduct in -depth integration with enterprises and consumers.

Many cultural and creative enterprises have chosen Chengdu, which has led to relevant office needs. Another data can also reflect the development trend of Chengdu's cultural and creative industry from the side.

According to Chengdu -CBRE Shibang Wei Shishi, "Industrial Reconstruction, New Student Story, and Review and Outlook for the Chengdu Real Estate Market in the first half of 2022", in the first half of 2022, Chengdu's lease demand for digital entertainment and media companies based on game research and development increased demand for leasing demand for leasing demand for growth. Quickly increased by 14.5%compared to the same period last year. Moreover, the area of ​​these industries is large, and the proportion of enterprises in the area of ​​1,000 to 3,000 square meters accounts for nearly half.

According to the prediction of Shibang Wei Shi, by 2025, the value -added of Chengdu's cultural and creative industry will exceed 320 billion yuan, accounting for 12%of GDP. New industries such as e -sports and digital film and television will gradually form a more complete industrial chain.

Adapt to local conditions:

Formulate a number of support policies to escort the healthy development of the cultural and creative industry

Today, Chengdu's cultural and creative industry ecosystem has forming a trend. There are more than 100 companies with an annual output value of hundreds of millions of yuan. Wait for industry leaders.

On the basis of the continuous improvement of the industrial chain and the industrial environment, in the first half of this year, Chengdu Cultural and Creative Markets showed a strong economic vitality: In the first half of the year, the city's rules and cultural and creative enterprises reached 2,783 Increased by 185, an increase of 7.12%; at the same time, compared with the fourth quarter of 2021, the eight key areas of the major areas of cultural and creative enterprises have achieved net growth.

In fact, facing the pressure of complex economic situation and industrial transformation, Chengdu has always taken the initiative to actively introduce various measures to "escort" for the development of cultural and creative enterprises, vigorously support small and medium -sized cultural and creative enterprises, and cultivate leading cultural and creative enterprises.

For example, in order to help enterprises maintain operation, stabilize operations, and promote development, on June 2, 2022, the Propaganda Department of the Chengdu Municipal Party Committee (Municipal Cultural Property Office) officially introduced "Chengdu Cultural and Creative Industry" "Promoting Development and Relieve" and supporting several measures "(Hereinafter referred to as the" Measures "), launching the implementation of the implementation of the implementation of the bailout policy, strengthening the support of financial policies, effectively reducing the financing cost of cultural and creative enterprises, supporting the continuous operation of physical bookstores, supporting cinema restoration operations, supporting operating performances The development of group development, the sustainable development of state -owned museums, and the opening of the eight major measures including the open operations of non -state museums, release a total of 10 million -level funds, and vigorously boost corporate confidence.

Many local cultural and creative enterprises have benefited. Taking a physical bookstore as an example, due to the epidemic, many activities have not been carried out in addition to the decrease in passenger traffic. "Chengdu introduced the support measures for cultural and creative relief. It is very pragmatic and very grounded. It can effectively" blood transfusion "for enterprises." Said Xu Min, general manager of Sichuan Fang Institute Cultural and Creative Co., Ltd.

▲ Fang Institute Bookstore Information Map

According to the "Measures", for a physical bookstore with an independent legal person qualification and an area of ​​more than 100 square meters in Chengdu. Base number is given 50%of the total social security subsidy of the total social security. The total subsidy of a single enterprise does not exceed 300,000 yuan.

"The subsidy for the declaration will be used as a mobile fund for business operations." Xu Min said, "True gold and silver got it in their hands, it was very real, and it gave the enterprise a lot of confidence."

At the same time, Chengdu coordinated from the 2022 city -level cultural production special funds to make overall arrangements for the cultural and creative industry to "promote development and operate" bailout capital. More than 240 enterprises in the industry have supported it, and the "2022 Cultural Innovation Tongzhou Action" was carried out. The proportion of loan interest subsidies increased to 80%. The guarantee fee subsidy was performed at 100%of the actual guarantee fee, and the comprehensive interest rate was only 0.74%.

Red Star News reporter Peng Xiangping

Edit Tan Wangyu

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