There are 8,200 stores in half a year, with a loss of 2.48 billion, and the shell has not reached the most difficult moment.

The difficulty of the shell has not passed.

In the difficult years of the real estate industry, the shell as a head real estate intermediary company obviously failed to avoid it. In the past six months, Peng Yongdong, chairman and CEO of Shells, is leading the management of shells to find a new way out, including extending to the home improvement industry.

However, from the perspective of the effect, after Zuo Hui, Peng Yongdong still needs to continue to hone, and shells also need to find new growth points.

On August 23, the shell released the financial report in the first half of 2022. The financial report showed that the total transaction value (GTV) of the half -shell (GTV) last year was 1225.5 billion yuan, a decrease of 46.5%from 2290.4 billion yuan in the same period in 2021; the net income was 26.3 billion yuan Yuan, 41.3%from 44.9 billion yuan in the same period in 2021; the net profit of home mother was -2.486 billion yuan.

It is worth noting that the same period last year was 2.17 billion yuan.

Obviously, the transcript of this revenue and profit dual downside is obviously not a problem with the performance of the shell itself, but the general status of the industry.

In the face of market changes, Peng Yongdong said, "In the long run, the internal and external environment of our place is undoubtedly full of challenges, and uncertainty continues to increase."

The cost reduction and efficiency, the "two wings" is the answer from Peng Yongdong to the shell.

In fact, in the past year, as the total transaction has declined, the loss of closing shops and agents has become a problem that shells must not face.

According to the financial report of the shell, in the second quarter of 2021, the total number of shell brokers was 548,600 and 499,300 active agents. By the end of 2021, the total number of shell agents had fallen to 454,500. What's more exaggerated is that as of the first half of this year, the number of people in shell has fallen to 380,000.

For more than a year, the number of shell agents has less than 170,000.

For an intermediary company, the sudden decrease in agents also reflects the shrinkage of the company's business. It is worth noting that at the end of 2021, the number of shell stores was about 51,000, and the number of active stores was 45,000. However, as of the first half of 2022, the number of shell stores has been reduced to 42,800, and the active stores are 411,000. That is to say, in just half a year, the number of shell stores has decreased by 8,200.

Fortunately, the number of active stores decreased by less than 4,000. In addition, there is a point that needs to be followed by the financial report of this shell is the parallel of Sandu home improvement. It is reported that as early as April of this year, the shell completed a wholly -owned acquisition of Sandu home improvement, with a consideration of about 8 billion yuan. This acquisition means that the shell will be further diversified, and it also reflects the urgent confidence of the shell to expand its profit.

According to the financial report, in the second quarter of this year, the shell home installation home business achieved revenue of 1.37 billion yuan, an increase of more than 10%year -on -year, and the contract amount was close to 1.7 billion yuan. In the first half of the year, the net income of shell home improvement home was 1.1 billion yuan, and the same period in 2021 was 80 million yuan.

In other words, with the changes in the stock market in the future, the high probability of home improvement can bring important profit growth to shells.

In addition, it is necessary to pay attention to the exit of capital. In fact, as early as last year, some capital began to withdraw one after another, and the more famous one belonged to Sun Hongbin's Sunac. According to the recent documents disclosed by SoftBank, Sun Zhengyi has cleared a shell stock worth about 2.5 billion US dollars (about 17.2 billion yuan), which has previously dropped from 5%to 3.3%.

In summary, for the shell, uncertainty will not be reduced with internal adjustment. Although the shell in the first half of this year passed the live water plan, and many middle and high -levels have shifted their positions to make new businesses and go to the front line. However, from the perspective of the entire real estate market, it is still a high probability event to continue to "lose weight" in the future.

In my opinion, as the largest real estate agency company in China, the pain in shell may last for several years, but for shells, early transformation and early attempts may not be a good thing. In the future stock market, home improvement and smart furniture will all will all will be in the stock market and smart furniture. It is a huge market. Therefore, although the current situation of the shell is bad, it is not at a time when life and death. If the strategy can be adjusted and the industry starts to recover, I think the shell can break through the previous high.

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