Digital transformation physical retail has become trendy, and has been moved into "script kill"

Author | Zeng Lingling

Text | Ringling said

In 2025, Magic Capital's most famous large -scale collective mall "Infinite Era Malls" issued an ultimatum -all mall zombie stores with poor operations will be exhausted by a net if they cannot be improved within a week.

What he issued an ultimatum is the newly appointed young manager of the mall. Before becoming a mall manager, he had another identity -a loyal fan of the mall. He loves this mall. Here he can buy almost all products at a preferential price, especially the mall will receive the "wish list" of children across the country every year, and call on mall stores to help children "dream".

The manager did not want to see it was swallowed by the "Zombie Store". After in -depth investigation, he found that the mall store was lonely and originated from an epidemic 5 years ago.

The isolation brought by the epidemic has changed the flow of consumer tide -online and offline integration, and the retail industry quickly completes the development of business digitalization, digital business, and intelligent business transition. Many stores in the shopping mall deserted, the root of it is not that the goods are not competitive, but they cannot adapt to the trend of shopping. They just need "smart renovation".

After the postponement was issued, a large number of young people who had been "dreamed" by the store came from all over the country. They have a common identity -the leader of digital retail trading. Like the mall manager, they stood up and did not want to let those stores that helped them close. This time, they want to help the store's dream -realize intelligent transformation.

They are the number of retail detectives.

Retail version of "Star Detective"

Digital retail detectives are the rare domestic B -end digital retail reality show reasoning variety shows.

The background of its birth is related to the continuous deepening of retail digital transformation. Under this trend, retail companies should avoid the "zombie store" and need to create a strong backbone of digital retail transformation -digital retail trading team.

As for the show itself, you can treat it as a retail version of "Star Detective". Because both are a variety show that young people like, and the "Digital Retail Contest" from the preliminary to the finals, many domestic star companies participated in it, making this event "Starlight" -the finals even more gathered in the finals. Ordos, unified enterprises, hotwind hot winds, and three trees such as the nine major retail brands, which are regarded as the "half of the country" of the retail star stars.

In addition, "script killing" will appear in the show, allowing the participating team to immersely perform the "detective break" and "smart renovation of the store", so that ordinary audiences can also explore the "secrets" of digital retail.

The difference is that the "Digital Retail Detective Group" wants to solve the "big case" of the real world -digital retail. The brand team entering the final will receive task cards, start evidence search, conduct reasoning analysis, restore the truth of the case, and explore the "optimal solution" of digital retail, so it has more practical significance -through training guidance through training guidance , Practical exercises, expert reviews, stage display, etc., helping the enterprise team's digitalization capacity jumping and driving the effective growth of performance.

Spear

In the show, the members of the brand team played different roles and faced the era of retail digital transformation. This is in line with the current digital retail development -after digital retail from 1.0 to 2.0, after the brand realizes business digitalization, the next step is to create a digital team.

In reality, the enterprise has the three key roles of this heavy responsibility -project management controller, marketing blasting, and training belt teachers, all of which have been moved to the stage. They will shoulder the heavy responsibility of enterprises in organizational, management, and implementation of the company to promote digital business. Because of the current core needs of the current enterprise, the competition has gathered many large retail brands to participate.

It is worth mentioning that the form of the "Digital Retail Detective Group" this time is also quite bright -as a rare B -end reality show reasoning program, integrates script killing, reasoning, detective and other elements that many young people like. Popular methods, the professional knowledge of spreading digital retail, and promoting the "out of the circle" of the program, affecting more "retailers" outside the field, and providing a new idea for the industry.

It is with a good script+a group of powerful guests that the show has both realistic and moving true interpretations, but also a rational analysis of the industry, which has become a beautiful scenery in the retail industry.

The young "digital retail"

Digital retail has developed rapidly in recent years. Now it has gone through business digitalization and has come to the 2.0 stage of digital business, but in general, the industry is relatively young -potential is far from being stimulated. Most companies have not yet understood the industry. profound.

Digital retail, the most difficult is the digitalization of retailers. Compared with the digital empowerment of the shopping guide, the team's digitalization has a greater engineering, far -reaching impact on the enterprise, and more difficult.

Weimeng believes that the main factors that currently affect the efficiency of digital retail operations in enterprises are the insufficient understanding of digital retail operations in the organization, and lack of grasses in specific digital retail projects in management. , Let the team "renovate" in order to ensure the smooth development of digital business.

Just like the script that young people like, the current enterprises are also exploring business digitalization, let alone, there are still some similar in the process. In the script killing, everyone has their own roles and tasks, and needs to continue to collect clues in complex links to observe and observe color, detective reasoning to achieve the final success.

Ordos script kill interpretation

This process is just like the company's current retail of digital retail, the goals and tasks are very clear -the era of retail digitalization and intelligence is approaching. How to win the era and win opponents to meet the new needs of consumers. It is necessary to collect requirements and problems, insight and solve the method and model, so as to take the lead, find the right direction, train the team, and seize the opportunity. These do not happen overnight. The only "fast -acting medicine" may be "replace the length of time density". That is, by gathering the leaders of the segmented industries of the retail track, we can understand the pain points and difficulties of the industry in a short time through the theoretical discussion, practical drills, and centralized training.

This requires a platform.

Layer overlay game

As a leader in digital transformation of retail companies, the Micro -League has from the "Super Shopping Guide Contest" to the "Digital Retail Contest". Although the form is different, the core has always focused on the construction of the digital retail industry exchange platform.

The platform mainly does two things. Looking at the bright side, every time the competition, the Micro League is used as a head enterprise to understand the industry's direction, and to provide digital marketing tools, strategic creativity, marketing logic, employee training, etc. with technology Business digitalization and expansion of digital business have allowed corporate teams to improve the competition.

More importantly, through the unique influence of the industry, the Micro -League has built a digital retail industry in -depth exchange platform, gathered the decentralized retail brands and retail leaders, industry experts, and first -line players, and through practical drills, Let retailers communicate, collaborate, collide on the platform cross -border, find directions and training for enterprises, and find answers for the industry.

From this perspective, Micro -League, as a B2B company, launched a "variety show" program, constantly playing "flower living". , To be fed.

Who is the last winner?

On the evening of August 25, the Micro -League's "Digital Focus Retail Contest" ended successfully, and Lenovo, Ordos, and JNBY stood out from nearly a hundred well -known brands with the stage performance of the finals and the final night of the finals. The third place has become the biggest winner of this competition -they not only won bonuses, professional resources, but also the brand attention exposed by 100 million -level networks, but also gained a digital retail team with a "victory".

Of course, they are not the only winner. In fact, all participating companies, teams, and individuals have harvested, including ability training, methodology training, and exchanges with many top masters, which are all wealth.

Micro -League is also a winner -it is difficult for you to see a platform that allows many retail industry brands to gather together, cross -border collisions, and discuss the "problem" of the forefront of the retail industry. This is a performance of the influence and value of the micro -alliance industry, and it is also a performance of its service.

In other words, the contest harvest belongs to everyone -in the immersive script killing and reality show business reasoning, all the targets that jointly faced the pain of retail digital transformation, took a journey to explore the answer together, and became digital retail together "Communist".

"China's Internet Development Report 2021" pointed out that 2022 is an important watershed in the digital business of the retail industry -retail digitalization is based on the 1.0 era of "channel construction" and "business digitalization". The 2.0 era upgrade in the 2.0.

This competition coincides with the right time. As the topic of this competition, the micro -alliance is also an industry insightner, a solution to the problem, and the cutting -edge explorer.

From the previous "Super Shopping Guide Contest" to this "Digital Retail Contest". It can be seen that although the empowerment objects have changed, the core of the micro -League focused on "smart retail" has not changed. The changes in the event reflect the change in the focus of digital retail 1.0 to 2.0 -from business digital to digital business.

In 616 this year, the Micro -League and China Chain Operation Association released the "2022 Retail Chain Brand Digital Operation Research Research and Strategy Report" stating that in the era of retail digital 1.0, enterprises are mainly business digitization, and the company's stage is "initially completed the private domain channel layout layout layout layout "At that time, the digital empowerment of shopping guides became the focus of the company's attention.

In the era of retail digital 2.0, the focus of the company became "refined operation of private domain". At this stage, the requirements of digital infrastructure, headquarters and shopping guide, and key indicators have become higher. This requires the overall collaboration of enterprises from top to bottom to create digital retail teams.

The Micro -League hosted the "Super Shopping Guide Contest" last year and the "Digital Retail Competition" this year. Gradually enter the deeper construction of digital retail construction in enterprises, and always with many brands, walking at the forefront of industry development, using practical verification theory to help group evolution.

We often say that the grain of the times falls on an individual. Conversely, a breeze in the era of digital retail may help it "flat clouds." Therefore, when the entire industry realizes digital evolution, the ultimate winner is the entire industry. This is a win -win. This may be the significance of the micro -alliance to host similar industry competitions.

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