The low -key Shandong is just "silent", not "no"

New Yellow River Reporter: Xue Dong

In the theme of "Walking in front, the new bureau", it focused on the new changes and new weather in Shandong's development. This allowed Shandong to "hard cores" online and offline.

Under the careful organization of the Propaganda Department of the Shandong Provincial Party Committee, from the beginning of July to the end of August, Shandong 16 cities appeared in turns. The so -called "you sing me for me". There are both deep -looking original good articles and "bombardment" immersive live broadcasts. Collection of "all -weather, all -media, full coverage", innovation shows that 16 cities in order to implement the spirit of the twelfth party congress of the province and promote the effectiveness of the "Three Ten Top Ten" actions. Among them, the lively stories of hard work and innovation.

At the time of the interview, it was in the summer, and it was early autumn when the report ended. As a personal experience of the "Walking in the New Bureau" on the theme of this time, I am fortunate to be with all those who participated in the report to measure the vigorous and fiery development of Shandong's development momentum with both feet, and also the vigor of Shandong's development momentum. Listen to the strong and powerful pulse of this era.

I have to say that this is a theme report "for the source of living water". To this end, we kept walking on the way to "ask Qu's clear".

We insist on keeping innovation. In the "Yellow River Times", see how the "Made in Jinan Manufacturing" of the Jianjian refers to the trillion -level industrial strong city is out of the circle; in Qingdao in "Pearl of the Sea", I feel the "Gongfu Qingdao and Manufacturing Strong City" acceleration. Weifang, which is rich in the "champion" enterprise, to explore the key to win the championship ...

"Micro" is a field visit, and "macro" is a policy explanation. The in -depth reports of nearly three thousand words are written in the nearly three thousand words.

We can innovate. There are new media products with lively and lively ground -to -earth, and strive to improve the personality of each theme report; in the form of a long and short live broadcast of each theme report, we will strive to improve the personality of each theme report. All -in -one coverage, fineness in fineness, suitable for all ages. Video language has its own vigorous appeal.

We can "make positive energy a large traffic." In this report, participating in the media abandoned the attitude of "lonely self -reward", but "leaned down to study": Where is the audience? What is your preference? Based on this thinking, the positive energy products we created have never gained a wave of "large traffic". Taking the new Yellow River client as an example, after more than 140 original reports issued, it is not restricted to its own platform. The platform, the entire network matrix is ​​distributed more than 1,200 times, with a total number of clicks reached 200 million+.

The exposure of high frequency has triggered high -traffic online topics. Behind netizens' comments and interaction, they full of nostalgia for Shandong, and they were even more surprised to the development of their hometown.

In the past, news editing was core productivity. Under the thinking of Internet product, news has become a product. On top of major theme reports, good products originated from good "planning".

As far as I know, the large -scale all -media theme report "Walking in the front and opening a new bureau" is based on the innovative planning thinking as the basis, so that the entire report theme is clear, the large tone is determined, and the subsequent implementation will be the benchmark. Essence

The innovation of reports is also a highlight. With the main media platforms of Shandong, Volkswagen Daily, Shandong Radio and Television Station, and Xinhuang River client, as the main force, as well as the wonderful participation of central media and urban and county media. Under the group strategies, the report of the interview of this theme is also very "personalized". The combination of "prescribed actions" and "free actions" of various media fully stimulated the enthusiasm for participation.

As a Jinan who grew up on this vast land, the "Shandong" who emphasizes love and the morale is a label that I am proud of. However, in the past, "tradition" and "conservative" once became the impression of Shandong to the outside world. Although I have a heart refutation, because there is no field visits, the arguments are lacking and the confidence is insufficient.

The mountains are not speechless, and the water is deep. After participating in this marching interview, I can say straightforwardly, "You are wrong." As people said: "Shandong is just a low -key, not conservative, but just" silent ', not' not 'not' ","

Only by innovating the struggle, this great era. In the era of high -quality development, Shandong is the case. In the Internet era, media institutions are so, as well as you and me.

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