Comprehensive marketing service provider Yijiu Media for the fourth time to hand in the Hong Kong Stock Exchange

On August 29, 2022, Yijiu Media handed over the Hong Kong Stock Exchange and intended to be listed on the motherboard. The company was delivered three times on November 1, 2020, May 7, 2021, and November 30, 2021.

Yijiu Media is a comprehensive marketing service provider established in China in 2013 with native content as its core. Shanghai John Media Co., Ltd., a subsidiary of Yijiu Media, was listed on the New Third Board on August 26, 2016. The stock code was 838697.NQ.

The company produced and released 12 video programs during the trading record period and the last feasible date. In addition, the company produced and released 28 audio programs during the trading period and until the last feasible date, which are played on the online audio platform (such as the two most popular online audio platform Himalayan FM and Dragonfly FM in China). In particular, until the last dated, the company's audio show "Old Horse Day Rating" released on Dragonfly FM has accumulated a total of more than 1 billion clicks, with an average of more than 300,000 clicks per episode. In addition, in the last feasible date, there are more than 5.8 million subscribers in the "Old Horse Daily Review".

The company divides services into four categories, namely (i) video program marketing services; (ii) offline public relations and other marketing services; (iii) new media content marketing services; and (IV) advertising services. Customers are mainly corporate sponsors and / or their advertising companies.

During the trading record, the income from corporate sponsors was the company's main source of income, about RMB 78 million, 67.9 million yuan, 66.9 million yuan and 5.7 million yuan. As of December 31, 2021, the annual year ended and six months ended June 30, 2022, the income generated by corporate sponsors accounted for about 94.1%, 86.2%, 71.7%, and 93.9%, respectively.

The income from advertising companies recorded an overall upward trend during the trading record period. As of December 31, 2021, three years ended and six months ended June 30, 2022, the income from advertising companies was about 4.9 million yuan, 10.9 million yuan, 26.4 million yuan and 400,000 yuan, respectively, accounting for accounted The company's total income is about 5.9%, 13.8%, 28.3%, and 6.1%.

2019年-2021年及2022年上半年，公司收益分别为8296.8万元、7876.2万元、9329.6万元和607.8万元;期内溢利分别为2708.1万元、2190.3万元、2900.2万元和- 8211 million yuan.

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