The strong growth of Yili Interim Boy boosts the industry's confidence and the oversized pattern to accelerate and deepen

Author:Yili Group Time:2022.08.30

On the evening of August 30, the Finale of Yili issued a half -annual report in 2022. In the first half of the year, Yili overcame the multiple influences of the epidemic and rising raw materials, adhered to consumers as the center, grasped the new trend of health consumption, based on its core advantages, accelerated product, channel innovation and digital transformation, and increased strongly at 100 billion highs. Promote industry confidence.

The interim report shows that the company achieved total operating income of 63.463 billion yuan, an increase of 12.31%year -on -year, and net profit was 6.139 billion yuan, an increase of 15.40%year -on -year, and revenue and net profit hit a record high. During the reporting period, the company's milk powder and dairy products growth rate of 58.28%is the world's first. Among them, the growth rate of infant formula milk powder ranks first in the industry, and adult milk powder ranks first in the market segment; the growth rate of cheese business exceeds 40% Growth; liquid milk market share is the first, and its advantages continue to expand; cold drinks have grown by 31.71%of the industry first, and the market share leads for 28 consecutive years.

Regardless of scale and growth rate, Elida is the first in the industry, and once again verify the definition and growth of absolute faucet. On the one hand, the overall pressure of the industry, on the other hand, the leading adversity growth, China's dairy industry began to show the Matthew effect of "stronger the strong". In the first half of the year, revenue was far ahead of the second echelon of over 15 billion yuan, and the gap was sharply opened from 25%last year to 33%.

In the global dairy industry list announced by the Dutch Cooperation Bank not long ago, Yili has stabilized the "Global Dairy Five Five" in the third consecutive year. The fastest -growing enterprise.

The leading advantage of the cornerstone business continues to expand

The growth rate of the second growth curve far exceeds the industry

The interim report shows that as an absolute leader, Yili's basic is stable and strong, and the leading advantage continues to expand.

During the reporting period, the company's total operating income was 42.892 billion yuan, and the scale and market share ranked first in the industry. The company's liquid milk "2+2+X" product portfolio matrix structure advantage is very obvious: 20 billion stars golden codes, Anmuxi, Yili pure milk continued to break through, of which An Muxi market share reached 65%, and resisted steadily. Category first; Jintian organic as the first brand of organic categories, the market share continues the industry first; 10 billion -level large single product excellent acid milk has increased rapidly, 1 billion -level items Shuhua milk, grain grain, QQ star and other potential In full, the super items are continuously reserved and breeding.

During the same period, the company's cold drink business was the top of China's cold drink sales list in 28 years, and the absolute leading advantage further expanded. In the first half of the year, sales revenue increased by 31.71%year -on -year, and the growth rate industry was the first. Among them, the revenue of Qiaolez series of products was as high as 33.31%, becoming the first brand of ice cream.

As the company is rising the second growth curve, milk powder and cheese have maintained the high -speed growth of the industry. In the first half of 2022, the company's milk powder and dairy products realized revenue of 12.071 billion yuan, an increase of 58.28%year -on -year. Among them, the growth rate of infant formula milk powder ranks first in the industry. Adult milk powder ranks first in market segments. The growth rate of cheese business exceeds 40%to achieve leapfrog growth.

The rhythm of innovation is significantly accelerated

Expenses covering the whole population, many new products detonate the market to grow beyond expectations

It is worth noting that Yili is accelerating the rhythm of product innovation and the coverage of the entire life cycle of the whole population. New products have achieved exceeding expected growth, and the proportion of new product operating income has remained at 12.48%, contributing to the continuous endogenous motivation for the continuous growth of business.

The interim report shows that the company adheres to the opportunity to “centered on consumers”, focus on the growth of liquid milk consumption demand under the epidemic, accelerate the rhythm of product innovation, and successively launch “Golden Dian” ultrafiltration milk, “Golden Dian” Juanshan A2 organic pure milk, "Anmu" AMX 0 sucrose series room temperature yogurt, "QQ star" native A2β casein pure milk, "golden collar crown" Senna Mu A2 organic OPO infant formula milk powder, "Yili" solidified yogurt cheese series, "Qiaole New products such as "Qixuan series ice cream, which continued to explode the market.

During the reporting period, the company innovated a breakthrough in An Musi Changwen yogurt category. Through the direct production of fruits, the "sugar reduction" technology was combined with "delicious". New products such as Xinjiang cantaloupe and An Muhi's sweet pineapple flavor yogurt are favored by consumers as soon as they are listed, and their performance is strong, which has made a great contribution to the overall income end of An Musi. Data show that in the first half of the year, An Muhi's sweet pineapple flavor and Dandong strawberry flavor yogurt sales exceeded 1.2 billion. Since the new in June, the mango and cantaloupe flavoring yogurt also exceeded 100 million sales in a single month.

At the same time, the company continued to focus on the development of organic dairy, milk -based nutritional products, and cheese snacks, and natural mineral water, and continued to promote the implementation of relevant strategic measures. The above businesses increased by more than 20%compared with the same period last year. Among them, the Ichiko Living Spring Mineral Water Business uses the system capacity of the liquid milk business department. In the first half of the year, sales revenue achieved more than doubled, and excessive business goals were achieved.

Win consumers

Is the company's adversity growth fundamental

The more difficult it is, the more difficult it is to test the basic skills, and the more you test the brand's foundation in consumers. Being able to grow against the trend in the environment that can be under pressure and general decline in the industry, in addition to actively innovating and actively seeking changes, and continuously improving the core capabilities, consumers' trust and choice are the foundation of Eli's can win the market in a complex environment.

During the reporting period, in order to better serve consumers, the company continued to make efforts in core capabilities such as quality, channels, and resources, and further strengthened its advantages.

Quality is always the hardest side of Yili. During the reporting period, the Golden Collar Guansai Mu's organic series of infant formula milk powder passed the dual organic certification of China and the European Union after rigorous food safety risk verification and testing, becoming the first infant formula milk powder in the industry to select organic A2 milk sources Essence

At the same time, in order to serve consumers more agile and conveniently, the company further expanded emerging channels, and seized the development opportunities for maternal and infants, catering, e -commerce platforms, community group purchases, and special channel business to dig deep into channel development potential. Consumer survey data of Kaido showed that the company's liquid dairy in the first half of the year achieved a year -on -year increase of 16.8%in new retail channels.

In terms of resource integration, Yili also showed the hard power of leading dairy companies. Under the influence of epidemic and overseas economic inflation, the company continued to optimize the global supply chain network layout, effectively ensuring the timely supply of products and materials. Based on the global supply chain coordinated operation platform, the efficient linkage between domestic and Southeast Asia and New Zealand bases, the current company's international business revenue increased by 58%year -on -year. In the domestic market, the company aggregates high -quality milk sources through various methods such as joint venture, self -construction, and mergers and acquisitions, and strongly builds the advantages of milk sources, providing a solid guarantee for the rapid development of the company's various businesses.

Digital strength+zero carbon future

High -quality moving towards "Global Dairy First"

In the first half of 2022, Yili had several big events related to the future.

Among them, the formal production of the four major industrial projects of Yili Modern Smart and Health Valley marked Elei's exploration of the dairy and health industry ecological models. This "World Dairy Silicon Valley", which has gathered the world's most advanced productivity, will not only produce the world's largest milk factories, but also shape a new benchmark for global intelligent manufacturing. At present, the liquid milk in this project has been officially put into production and operation of the global smart manufacturing benchmark base, milk powder global intellectual benchmark base, and the Yili Intelligent Manufacturing Experience Center. Through the combination of regional resource advantages and industrial concentration advantages, it will further promote the company's business to accelerate development Essence

Yili Modern Smart Health Valley is a concentrated manifestation of the company's attempt to inject "digital power" into the high -quality development of China's dairy industry. Yili has formed a "four -full operation system" of the full -chain coverage, full -scale penetration, comprehensive interaction, and full -category sharing, and based on this to enhance the full -chain operation capabilities.

As a pioneer of China's zero carbon business, in the first half of the year, Yili not only released dual carbon targets and roadmaps in the industry, but also the first "zero carbon factory", but also the first to launch zero carbon products in the full core category. enterprise. Yili, which has achieved carbon peaks in 2012, will achieve the entire industry chain carbon neutralization by 2050, leading the entire industry chain to reduce carbon reduction work.

In addition, due to excellent performance in environmental protection, social public welfare, and corporate governance, the Illi MSCI ESG rating was once again rated as the BBB grade and won the highest ESG rating in the Chinese food industry.

Regarding future development, Pan Gang, chairman of Yili, said, "Although there are still many uncertainties in the external environment, we are more confident and more capable. After spanning 100 billion yuan, we continue to improve the core competitiveness and expand Yili's existing value creation radius. Create a new growth space for our development. At the same time, we will also guide the strategic goals of 'comprehensive value' strategic goals, with consumers, employees, the entire industry chain and the entire society to share the development value, and actively practice green. Continuous development strategy, improve the development level and quality of the entire industrial chain, and promote China's dairy industry to a new stage of development. "

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