How hard is the young people from soaking wolfberry to drinking ginseng water?

If you don't see your own eyes, you don't know how hard this young man is for health. "The latest night of boiling, using the most expensive mask" "Putting wolfberry in the thermal insulation cup" has become the past. At present, the young people began to "take ginseng as snacks." So, is it necessary to "survive" or the assistant of social attributes when it is forced to enlarge the enlargement.

19.9 yuan 1 bottle of "ginseng water" fire

"I never thought that there would be a whole ginseng in my own drink list." Recently, Miss Yu, a citizen, shared the latest drink in the circle of friends -ginseng water. She told reporters that this is a health drink that has recently been popular in their small circles. I am engaged in the new media industry and not only work pressure, but also staying up late. Recently, many so -called "staying up late water" drinks are said to help people who stay up late to restore their vitality. "On the Douyin and the Book of Xiaohong, I can't help but buy it." Ms. Yu said with a smile, although she was laughed at the suspicion of being collected by her friends, but couldn't hold curiosity.

The reporter learned that this kind of "a whole" Internet celebrity drink was launched in May this year. From the ingredients list, it uses farmers who use 5 years and 5 years, with Hangbaiju, Jasmine and other food additives. Although there is no direct publicity on the packaging, most of them have slogans such as "staying up late water", "vitality" and "1 bottle equal to 20 sine ginseng", which will inevitably associate people's efficacy.

How hot is "a whole root"? According to online data, this retail price of 19.9 yuan and 1 bottle was sold for about 330,000 bottles in more than 10,000 convenience stores for one month. At present, there are more than 20,000 related notes on Xiaohongshu, which has caused a bunch of experts to evaluate it.

The reporter asked the relevant person in charge of the Rosen Ningbo area. He said that the product had been in Ningbo once, and he was always in the state of stock. Now "it should be in short supply in the country".

Health drinking with "a whole ginseng". Reporter Li Li Photo

Is it a gimmick or a "curative effect"?

So the "whole root" that looks like such a gimmick is insufficient in "efficacy"? In this regard, the reporter asked the industry from Ningbo Medicine Co., Ltd.. The industry insiders said that according to relevant national standards, ginseng for more than 5 years is a medicinal material, and it cannot be added in drinks and foods. As a product of the same source of medicine and food, ginseng is required to be less than 5 years (artificial planting). In addition, garden ginseng (that is, artificial planting) is relatively stout. From the appearance point of view, this product is soaked with ginseng or low -year ginseng.

"Ginseng does have the effects of replenishing qi, re -pulse solidification, and nourishing the spleen and lungs, but the effect of garden ginseng and planting in wild ginseng and planting must be different, and the effective ingredients of garden ginseng seedlings are less. Recognized. "The industry said.

In addition, for some questions such as "10 dollars can buy lives in 10 yuan", industry insiders said that the price of ginseng is really much cheaper in the place of origin. Purchasing costs are very low. "Currently in Fushun, Liaoning and Jilin, it is generally only 1 yuan for ginseng seedlings."

In the eyes of marketing people, the marketing impact of "a whole" is far more interesting than its "efficacy". Marketing expert Zhou Jian told reporters that a whole ginseng was placed in the transparent packaging. From the first glance you saw it, it was half successful as a product. "One of the iconic attributes of the product is to make it consume by it. If you can't make you spend money as soon as possible, let you remember it and become its communicator. Obviously, the whole root 'has been done." Jian said that the visual label of the whole human ginseng plus the positioning of "staying up late water" helps it quickly attract the target crowd: love social, has a strange psychology, and is willing to pay for it for this and be a mainstream people who stay up late.

New health track

Can it be red?

From the thermal insulation cup, put wolfberry to renewing the "one whole root ginseng". Under the blessing of the inner roll, this young man has opened a new world for "health".

On the World Sleep Day this year, Tmall Health Union Snail Sleep, and the Ali Health Research Institute launched the "Research Report on this young people who don't sleep well". The report shows that 64%of the investigators have stayed at least 3 times a week; nearly 40%of the post -90s and 95s stay up late after the 80s and 90s. The emergence of staying up late naturally gave the market a new money -making track.

Of course, demand does not come from staying up late. According to the "Report on the Health Consumption Trends" released by CBNDATA, more than 90 % of the post -90s already have health consciousness, and over half of the post -90s are on the road of health. As a result, there are more and more drinks on the market. "Fairy Water", "Suyan Water", "Yuanqi Water", "Removing Wet Water", "Beautiful Yan Water" made of roses, Chenpi, barley, and Dendrobium candidum. "Frequently appear. The light body water and Tonghan Chuntang launched by Tongrentang have aroused the attention and discussion of a large number of netizens.

With the increasingly fierce competition in society and the changes in lifestyle, people's demand for health and health has increased, coupled with the Gen Z generation gradually becoming the main consumer force, the consumption market with "nutrition and health care" is increasingly huge, and the track has formed.However, whether such products can continue to possess the market in the future, or the fate of the fate of online celebrity products, the key is whether the quality of the product can be recognized by consumers.Reporter Li Li

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