Baoding builds a leading brand to cultivate a new engine for consumption

Author:Hebei Radio and Television Sta Time:2022.08.31

Since the beginning of this year, Baoding City has focused on the life service industry, giving full play to the coordinated role of the market's "invisible hands" and the government's "tangible hand", and continuously established and improved the coordination and coordinated promotion mechanism in accordance with the ideas of classification and demonstration. , Night Economy and other leading brands, cultivate new engines. It is understood that the city's life service industry accounts for more than 20%of GDP.

Create a dining gold signboard. The construction of key catering projects such as Julipao Banquet Food Museum and Baoding Courtyard Catering Culture Museum, accurately introduced policy service packages, and accelerate the project process. Continue to increase the publicity of "Ji Cai · Chongli Menu", and promote catering culture mainly based on Zhili government cuisine and Baoding local specialty vegetables. Encourage the "old -fashioned" catering company to settle in West Street to create a food street. Multiple measures to promote the high -quality development of the central kitchen and group industry, support live e -commerce to carry out the publicity and promotion of Baoding prefabricated dishes, and organize the evaluation of 37 group meal industry enterprises. For reference, accelerate the transition from the guidance of the dining industry to fine and high quality, and form a group of "leaders" enterprises in the group meal industry.

Create a well -known brand of housekeeping. Support the construction of housekeeping industrial parks, create "Zhili Fusheng Family Political Creation Space", play the role of the "Zhili Fuyu" brand, strengthen service quality and standard management, and encourage enterprises to become bigger and stronger. At present, the site selection of the housekeeping and entrepreneurship park has been completed, clarifying the conditions of the enterprise's settlement, and is organizing the organization of the enterprise to register for the park; complete the promotion of the "Zhili Fuyu" mini -program online, covering 21 service businesses A variety of functions such as service time and online communication; 9 local standards including infant education skills specifications, infantring star assessment, and maternal and infant skills specifications. Six industry standards will be completed within the year. At the same time, further strengthen the credit construction of housekeeping services, promote the use of "home on -site service cards" in 88 housekeeping enterprises, and issue 1,490 service cards.

Create a consumer net red landmark. Focusing on "Night Tide", "Night Tide Purchase", "Night Tide Show", "Night Tide Play", "Night Tide", deepen the economic construction of the night, and introduce "7-11" convenience stores to lay out Wanbo Plaza, Huibo · Shanggu Daoguan and The Yuhua Road Business District has built more than 300 characteristic late -night cafeteria and more than 600 24 -hour convenience stores. The Military Academy Plaza, Wanbo Mao Business District, Dajindian Town, Baobai First World Commercial District, Shanggu Daguan District, Tangxian County Qingdu Mountain, Gaobian Store City, Beiku Xiao Town, Yixian Taihangshui Town, etc. A group of mature night economic zones. At the same time, the consumer carnival activity was launched to leverage the consumption of 730 million yuan; the "car consumer month" activity was organized to drive the online car sales of the month to double the month.

Create a model of Baoding Polymin Life Circle. Based on the promotion of large -scale urban villages as the entry point, effectively combine people's livelihood protection and consumption upgrades, promote the reasonable use of land resources and various facilities, and select the community living circle with better basic conditions and greater potential. Pilot life circles, accelerate the introduction of new formats and new models, and build a convenient, comfortable, colorful, and excellent one -minute bell. Not long ago, the city was successfully selected into the pilot cities of the second batch of "one -minute clock" in the country. At present, the city is steadily promoting pilot construction, coordinating the promotion of residents' shopping, catering, family services and other living facilities to make up for shortcomings, improve quality, enrich the formats, and strengthen the main body of cultivation. A minute with complete formats, complete functions, and convenient wisdom and convenience, the people's life circle covers more than 90%of communities.

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