Tom Cat's net profit in the first half of the year decreased 29.45% year -on -year domestic online advertising business revenue contribution decreased

China Net Technology August 30 (Reporter Ye Xiaoyuan) Recently, Tom Cat (300459.SZ) released the performance report in the first half of 2022. During the reporting period, Tom Cat achieved operating income of 853 million yuan, a year -on -year decrease of 7.04%; net profit was 291 million yuan, a year -on -year decrease of 29.45%.

The financial report shows that this period of operating income has decreased compared with the same period last year, and it is mainly affected by the contribution of revenue in the domestic market. In the first half of this year, it was limited by macro and industry factors such as the domestic epidemic, game version number distribution rhythm, and domestic advertisers' budgets were reduced. Domestic mobile game advertising revenue fell as a whole. The ECPM, such as opening screens, and other game types of advertisements has fallen by nearly half compared with the same period last year. The general decline in the built -in advertising price of the game is the main reason why the company's domestic operating income declines at the same time.

In addition, Tom Cat pointed out that the net profit attributable to shareholders of listed companies in this issue is compared with the main reasons for the same period last year: on the one hand, the company's domestic online advertising business revenue has decreased; on the other hand, the company in this issue of "King of God The marketing and promotion costs of "My Agira 2" have increased; at the same time, the company's management costs have increased; in addition, the company's research and development costs are caused by the development of new games and the production of new season cartoons. A year -on -year increase of 18%.

According to reports, Tom Cat Company is a full -& IP ecological operator that is centered on "Talking Tom Cat Family" IP as the core and online and offline coordinated development. As of the end of the report, the cumulative downloads of the Tom Cat Family IP series have exceeded 18 billion people around the world. In the animation film and television business, as of the end of the reporting period, the company's "Talking Tom Cat Family" IP series animation works have been translated into 32 languages, and the global accumulated broadcast volume has exceeded 88 billion times.

In this regard, Tom Cat also pointed out in the financial report that it will continue to develop the IP, fully tap the value of the IP hidden value, and implement the online and offline industrial linkage layout.

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