Simba "Boom" Liu Genghong sold the same fake bird's nest, Liu Genghong and the brokerage company apologized

Author:Economic Observer Time:2022.08.31

Economic Observation Network reporter Ren Xiaoning on August 31st, Simba, an anchor who had not been moving for a long time for a long time, again appeared on the hot search because of the bombardment of Douyin and Liu Genghong.

Simba issued a long article on Douyin on August 30, and accused Douyin in the live broadcast that many Internet celebrities and stars (including Liu Genghong) of Douyin sold the nest of the nest, but Douyin blocked all sales records of the platform, Video and content, the final sales content was hidden by Douyin. He asked Douyin to provide the content of the bird's nest live on the platform at the time, so that the Market Supervision and Administration Bureau evaluated whether the platform had violated the law.

At noon on August 31, Liu Genghong responded on Weibo that it was something when he cooperated with the former brokerage company. The product was sold on the Douyin platform, which was sold in Taobao live room. Liu Genghong was not rigorous enough to select products.

Simba referred to the cricket nest, that is, the "small golden bowl bowl of bird's nest with bird's nest with bird's nest". In November 2020, this bird's nest was considered to be sugar water by consumers, which quickly caused controversy. The test report issued in the exhibition of the counterfeiter Wang Hai said that this bird's nest product is "sugar water". One of them, 0.014g on the market is only about 7 cents.

In December 2020, after the investigation of the Guangzhou Market Supervision Department, it was believed that during this bird's nest sales, Simba's live broadcast company involved in a misunderstanding of commercial propaganda behaviors violated the "Anti -Unfair Competition Law of the People's Republic of China". Feming 900,000 yuan for the Simba team, Simba's fast -hand account was banned for 60 days. Guangzhou Rongyu Company of Bird's Nest was revoked in 2021. In May of this year, the Henan Provincial Association of Consumers had sued consumer rights such as fast -handed and Xin Youzhi on the "bird's nest incident".

While Simba accused Liu Genghong and other net celebrities and stars, on the evening of August 30, the fast -moving anchor scattered his brother and stood up to hug him. He believed that the incident had been responsible for the bird's nest for the bird's nest for two years. There are dozens of other anchors selling this bird's nest, and no one assumes responsibility. Douyin as a platform also closed.

A short video obtained by the reporter showed that Liu Genghong's couple, star Jin Ming, host Marco, the auction anchor Yu Daoyu, Douyin Internet celebrity Guo Cong and others all sold the same bird's nest.

In this short video, Liu Genghong, Jin Ming, and Marco all sold this bird's nest in Taobao live broadcast room. Among them, Jin Ming, Marco, etc. mentioned each bowl containing 2 grams of dry bird's nest, which is a Malaysian mangrove bird's nest, full of golden silk swallows, etc. The selling point is similar to the words of Simba at the time. Guo Condi sells this bird's nest in the Douyin live room.

On August 31, Hangzhou Maikong Culture apologized at the same time, and also explained the incident in detail. From 2020 to 2021, he cooperated with Liu Genghong's couple on Taobao's live broadcast business. The company was responsible for all selected products and operations of the live broadcast room. From September to October 2020, the Bird's Nest provided 177 orders in the Liu Genghong couple's live broadcast room. After the outbreak of the Simba bird's nest incident, a refund of 25 orders were refunded. Because the Taobao platform has a privacy protection mechanism for consumers and failed to obtain all customer information, the payment behavior continued, and the latest compensation occurred on April 6, 2021.

Maikong Culture said that negligence during the cooperation period is not rigorous to review the brand, which leads to damage to consumers' rights and interests, and cause major losses in the reputation of Liu Genghong's couple. Maikong Culture expressed his willingness to take responsibility on the incident, apologized for consumers of Liu Genghong's live broadcast room who had not been refunded by the merchant at the time, and would always pay for the life -life repayment.

Liu Genghong's current brokerage company Kunshan Senior Planet Culture Media Co., Ltd. also stated that he was willing to bear all costs to refund the consumer who had purchased the Bird Nest products through Liu Genghong in 2020 and expressed his apology to the incident.

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