Hu Yiqing: Media research based on infrastructure metaphorical perspective

Professor Hu Yiqing Nanjing University School of Journalism and Communication, Deputy Dean of the Higher Institute of Humanities and Social Sciences in Nanjing University. Starting from the research on communication, it has always had a paranoid that theoretical theory of communication. First, I tried the path of the history of thought. Today, I saw the dawn of the new institutional theory brought by the material nature of the media. I always want to promote the philosophical process of communication.

Media is a kind of thing, which has been recognized by more and more people, but this concept is unimaginable in China 10 years ago. However, the media is a special thing, which can connect the spiritual world and conceptual world. As Klemer said in the book "Media, Computer, Reality -Real -Reality, and Real Maggers and New Media" edited by her: Media is a device used to produce the artificial world. , Without this device, this world is unacceptable to us. The reason why the media has such ability is related to the two sides of its material foundation. Different from ordinary objects that only have a materialistic form, the media has a materially presentation -interface. Due to the existence of the interface, the content system can construct a virtual space -time that involved attention in it. However, the medium of things has been objectively and transparent in the American communication, becoming a simple channel and communication tool, and even the game rules of the content supply system behind the interface are also visible. - A typical pseudo -scientific science in psychological coats. However, the medium is the same as all technologies. It cannot be just means and tools. It must be a tool while stipulating the relationship between all elements related to it. After the American Communication, the sesame psychology was picked up, and the watermelon was growing on the ground.

However, the media is so powerful that it is destined to not be covered. Therefore, the re -discovery of the media has become the most active field in Europe and China. Volkswagen Media is blocked as a medium, because Volkswagen Media mainly plays the role of content producers and publishers in real life. It has no decisive influence in the technology and economic field. Volkswagen Media plays an extremely marginal role in the field of capital operation and technological innovation. As a result, in the tide of media integration, traditional media has been "rhythmic" by new media. The profit model has become uncertain, and the technological research and development capabilities are almost zero. This is not due to the challenge of the traditional media, but it is not good at capital operation and technology research and development. It does not mean that capital flow and technological development trend. New Media Technology Company is completely different from Volkswagen Media. They represent the mainstream of the current development of the computer industry and the most active productivity of the digital economy. They came to this world and quickly became the economic foundation of this world, and incorporated this world into their way of thinking. It can be said that the entire world has re -constructed the new media platform. The new media broke into this world in this way and became the technical carrier of all things. It reconstructs the formats and lifestyles of the society by online shopping, online car rental, shared bicycles, map software, QR codes and other methods. As a result, we have to admit that the mobile Internet and 5G communication technology and other elements have become the infrastructure of our society like water, electricity, natural gas, automobiles, and public transportation. If the basic elements such as the Internet operation platform or mobile communication will occur in the consequences one day, the consequences are the same as the energy crisis and water disconnection. Many people may no longer imagine how to live in reality after the Internet is broken.

Therefore, media research has a very clear development direction, that is, research as a medium of infrastructure to study how this media characteristics build our time, space, power, order and relationship. Although some historians have paid attention to how to build a society at that time at that time in the past of the canal, railway, tram, post roads, cars, etc., few people have regarded such research as medium research in the past because this is because this is because of this because this is because this is a medium because this is because of this because this is a medium because this is because this is a medium, because this It is indeed far from the traditional communication of the production, dissemination and consumption of research text, and it is difficult to imagine that this is a media perspective with important theoretical prospects. Peter's "Qiyun" discussed the infrastructure medium with a large length, so that the communication academic community began to attach importance to this media metaphor. The infrastructure medium allows us to "see" the media's heterosexuality and background, and see the technology system that is huge and complicated to be unable to add and is usually completely transparent. The infrastructure medium allows us to "see" how the media adjusts our social relations except to pass information. Here, it is not important to be regarded as an important functional function of the media. Instead, how to construct social order as a medium to construct social order as existence is extremely important. Compared with the super -media infrastructure such as 5G and the Yuan universe, the infrastructure of the mass media can be ignored, so Peters regards the mass media as a strange example in history, because their infrastructure is not as good as the calendar, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps, maps. The timer and other more primitive media.

However, when Peter was drumming and calling for new media technology to return to the infrastructure medium, and poetically used the elements in the entire human environment as a medium, he forgot the more basic foundation of digital technology "Yuan Media". In 1974, Heidegger declared in an interview with the German Mirror that philosophy would no longer be philosophy, but the theory of control. At that time, everyone did not know how to understand the deep meaning of Haydgger's words. However, today we did feel that Heidegger grasped the key nodes of the historical turning point at the time. Before controlling the Da Dao, numbers are not technology but a language to explain the world. In his later years, Husserl discussed the European spiritual crisis in his unique way. He pointed out that from Galileo's introduction of mathematics into natural scientific research, mathematics monopolized the scientific interpretation of the world, which led to the European spiritual crisis and Western human crisis. Husserl believes that the world of digital interpretation is not the world of daily life, so he advocates returning to the daily life world itself. However, the ideal Husserl did not predict the development direction of things, and now it is said that binary mathematics introduces the Winner of the control theory. In the universe of the control theory, only existence and no existence, so everything in the world is as Kitler said, which can be encoded, transmitted, and stored in universal binary media. The complexity of everything has disappeared, which is replaced by the binary world of 0 and 1. Digital has changed from the technology of interpreting the world to the technology of copying and creating the world, and has become an infrastructure infrastructure. Numbers have changed from interpreters in the world to the world's actors and creators. Therefore, studying how digital technology organizes our existence is a more realistic thing than discussing whether insects, fire and cloud constitute the medium. Digital technology even completely penetrates the boundaries of the real world and the virtual world, so that they are inseparable. Today, if people leave the support of digital technology, they cannot even exist in the natural world, let alone the social world. The infrastructure medium in the digital era has actually opened a new space for communication research. Here, the body of the media is "visualized" in various ways, so that people's awareness of the relationship between the media and the existence has reached a new level. This perspective is of great significance for the material research of propagation. However, it is even more dazzling that the infrastructure medium has brought a series of new problems. For example, China Telecom, as an enterprise that maintains the infrastructure of the communication industry, is very unprofessional in running and running a new media platform. This type of media attributes may be successful in the construction of space, time, and relationships, but self -presentation may be messy. It can be seen that it is also a medium. Paying attention to the media infrastructure and the presentation of the media are two completely different properties. The infrastructure of the media is not enough for the material research of the medium. The presentation of the media -how the interface connects the spiritual world and the material world. This is probably the next new field worth studying. However, it is a good thing to find a large number of new problems and new areas, which is a valuable wealth for any discipline.

Fortunately, the theoretical research of China's communication, whether it is the development level of the research object, the awareness of the researcher's problem, or the theoretical accumulation of the discipline, has stood on the same running line with the world's forefront. The research of Chinese communication theory is ushered in the era of "sesame door opening".

Source: China Social Science Network-Journal of Social Sciences of China

Author: Hu Yiqing

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