The font library leader Hanyi Co., Ltd. landed on the GEM with cultural integration and scientific and technological innovation to broaden the industry border

On August 31, the font library leader Hanyi officially landed on the GEM of the Shenzhen Stock Exchange.

As a rare listed company in the field of fonts, Hanyi specializes in font design, font product development, and Chinese character information technology research. It is one of the largest Chinese font product suppliers in China. Customer advantages, adhere to the culture of Chinese character culture, integrate new and old industries through IP operations and other models, and broaden industry boundaries.

With the development of the Internet and new media technology, the application scenarios of fonts have gradually expanded to digital printing, film and television advertising, e -commerce websites, games, mobile terminal operating systems and other directions. From the perspective of the industry, with the improvement of the domestic copyright environment and the improvement of consumer payment awareness and capabilities, the market demand of the font industry will further expand.

In the future, Hanyi will continue to develop with diversified business and technology, open up and develop font -library authorization business and font design, customized business, cultivate the "word" platform, and continuously explore new business -driven engines.

Multiple business bar lines are connected together to create a new use of font experience mode

Established in 1993, Hanyi is a cultural creativity and high -tech enterprise specializing in font design, font product development, Chinese character information technology research. Visual design service, and IP productization business carried out by IP capacity.

According to the prospectus disclosed earlier, from 2019 to 2021, Hanyi Co., Ltd. realized operating income of 212 million yuan, 197 million yuan, and 220 million yuan. In the first half of this year, operating income increased by 3.63%year -on -year, and net profit attributable to mothers increased by 3.71%year -on -year.

In terms of subdivided business, three "big heads" of Hanyi's operating income last year, font software authorization business, Internet platform authorization business, and font technical service revenue accounted for 66.81%, 25.32%, and 5.42%of the operating income of the year, respectively.

Looking at it carefully, the authorization business of the font software mainly refers to authorizing the copyright of the font to commercial users, allowing users to use one or more fonts within the permitted period and scope in accordance with the authorization agreement, and charge the corresponding authorization permit.

Depending on the scope of authorization and customer needs, the fonts can be applied by enterprises to different use scenarios such as all media release, media publication, and embedded business. As of December 31, 2021, Hanyi has launched more than 700 B -end fonts with copyrights and developed more than 1,700 font libraries.

The Internet platform authorization business is mainly divided into interactive platform authorization business and non -interactive platform authorization business. Among them, the interactive platform authorization business mainly refers to cooperation with Tencent, and provides interoperability fonts on Tencent mobile platforms such as mobile QQ and QQ space. Supporting terminal users on Tencent mobile platforms. In the process of cooperating with Tencent, Hanyi Co., Ltd. used the self -developed Fulltype ultra -small font format, which created a new use of font experience models for the public in the font industry.

The non -interactive platform authorization business is to cooperate with mobile terminal manufacturers to provide them with mobile phone fonts with independent intellectual property rights. As of now, Hanyi has customized exclusive fonts for Alibaba, OPPO, Xiaomi, Cadillac, WeChat payment and other brands. In 2020, it has also created a suitable multi -device and full -scale use for Huawei Hongmeng's operating system and ecology. Hongmeng customized fonts covering more than 100 languages ​​help the user value creation of mobile Internet platforms.

Compared with the above two businesses, the font technology service business is more customized. It is based on the specific needs of customers, providing creativity and design services, and the implementation of relevant service results to form a font product exclusive to customers.

Innovate technology sewing new and old industry intelligent AI broaden service boundaries

In addition to the above -mentioned business with a relatively large revenue, Hanyi has also made a lot of innovation and expansion, allowing Chinese characters and characters to bloom on traditional media and informatization terminals, and is widely used in corporate publicity, printing and publishing, and publishing. Commercial advertising, Internet, embedded business and other downstream market segments.

Specifically, in the creation of font products, Hanyi Co., Ltd. uses self -developed artificial intelligence and other technologies to improve efficiency. In terms of C -side fonts, it has been able to automatically expand a set of manuscripts of only about 300 words to all of the GB2312 codes. 6763 Chinese characters, and maintain the same style; in terms of B -end fonts, it can automatically expand a set of manuscripts of about 300 ~ 800 words to the glyphs of all 6,763 Chinese characters in the GB2312 encoding, which greatly improves product creation efficiency.

At the same time, Hanyi also developed the industry's leading AI type of technology, and the text testing and identification system technology based on deep networks. Rate.

In order to further integrate the old and new industries, Hanyi also opened the exploration of IP productization and visual design. In 2017, it participated in the establishment of Hanyi Media and expanded its business to the field of visual design and IP productization through Hanyi Media. Participated in variety shows such as Tencent's "Creation 101", the domestic head voice actress label "729 Sound Workshop", as well as the design of media vision, publicity posters, annual albums, and surrounding goods from Chinese Guardian.

Diversified exploration not only enhances the user experience, but also gives the target customer group more imagination. From the perspective of Hanyi, the company's continuous innovation in font creativity can not only meet the more and more diversified commercial market needs, but also continuously expand the boundary of Chinese character culture, design creativity, and beauty students. The resonance of traditional Chinese culture helps cultural self -confidence. Font customization meets the diversified "word" terminal rich use experience

Innovative replacement is not only suppliers such as Hanyi shares. With the continuous development of the Internet and new media technology, the application scenario of font library has gradually separated from the traditional publishing and printing field, and expands into multiple directions such as digital printing, film and television advertising, e -commerce websites, and mobile terminals. At the same time, chasing individuality, emphasizing that exclusive custom demand quickly spreads in the market.

From the perspective of development, the demand for customized services has not suddenly appeared. After all, an exclusive font that accurately convey the brand concept can not only strengthen the uniqueness of the brand, but also impress users; it can also optimize product functions, enrich product experience, and further shape the brand image and enhance brand value.

Taking the customization service of Hanyi Co., Ltd. as an example, as one of the domestic professional font design companies, Hanyi has more than 20 years of experience in font design and customization. Brand customers such as Tencent can customize Chinese or Latin titles in accordance with customer needs, and can also provide font -based solutions based on the needs of customers.

The brand font can not only be used for corporate information release, but also embed the brand, software, platforms, games and other information scenarios of the brand, thereby improving the user experience multi -dimensional. At the same time, Hanyi also designed other languages ​​(including global language) for the brand to meet the brand image consistency of multinational enterprises and multi -language functional needs.

In order to further enrich the user experience, Hanyi has also launched a font management software -word reasons to integrate traditional fonts to download, install, preview, and use fonts such as fonts in design software to the client. It is necessary to complete the font design tasks that need to be done to complete multiple platforms and multiple operations to complete it, which greatly improves work efficiency.

It is worth mentioning that the word Yiyou also provides a new model of membership subscription for font authorization. In order to further realize open and inclusive business positioning, in addition to putting its own font products from the middle of the characters, Hanyi shares also also also Cooperate with third -party independent designers and font manufacturers. After obtaining its authorization, the word library products are used by the middle to use the characters to be used by members, and a company with independent designers, advertising enterprises and other useful characters have established a Open platforms that communicate, integrate, apply, and innovate with each other.

It should be noted that a font library from creativity, development to completion usually requires multiple processes for font creativity, glyph design, scanning and curve synthesis, expansion creation, symbolic creation, glyph review, format conversion, and testing school -to -peer. For users, the font work is not only a tool for convenient life, but also the crystallization of designers' creation of labor. It is protected by copyright law. Using the fonts of copyrights with others, they need to pay the corresponding rights and expenses. Still need to be cultivated.

However, from the perspective of current market demand, although free fonts still exist, more and more users have tended to fonts for commercial authorization and customized services. At first, such products are rich in options, which can ensure the design needs of multiple scenes and style, and complete the corresponding visual presentation in different occasions. On the other hand, direct cooperation with enterprises such as Hanyi Co., Ltd. can effectively avoid subsequent infringement and disputes. With the continuous improvement of user copyright awareness, professional and customized paid products may usher in a larger market.

In this context, in the future, Hanyi shares will continue to drive business development with diversified exploration and technological innovation, open up and develop font library authorization business, font design, and customized business, and cultivate words from platforms to explore new business -driven engines. Text/Tang Yu

Daily Economic News

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