The first public welfare asset management landing in Shenzhen securities industry

With the use of financial instruments, promote the combination of commercial interests and social responsibilities; distinguish between commercial and financial pursuit of economic returns, public welfare finance uses social value as the guidance of resource allocation, and systematically solves social problems through the reorganization and optimization allocation of resource elements. Essence In today's society, the integration of public welfare and finance is becoming a new trend. Vigorously promoting public welfare finance is of great significance for my country's public welfare undertakings, economic development, and social development.

Shenzhen is the first batch of UN UN UN Sustainable Development Agenda Innovation Demonstration Zone. The country's "Opinions to Support Shenzhen to Build a Pioneer of Socialism with Chinese Characteristics" will position Shenzhen as "Sustainable Development Pioneer". Put the goal of creating a global sustainable financial center. Focusing on the two major areas of green finance and social influence (public welfare finance), Shenzhen has conducted many demonstration of practical exploration.

Recently, the first public welfare asset management product in Shenzhen's securities industry landed. This product is professional cooperation with the First Entrepreneurship Securities and Shenzhen Innovation Enterprise Social Responsibility Promotion Center (hereinafter referred to as the "Social Responsibility Center"). The income is donated to the Public Welfare Foundation for educational public welfare projects used in rural revitalization areas. The public welfare project is implemented by the Shanghai True Love Dream Foundation. As the public welfare asset management brand of the First Entrepreneurship Securities, "Gathering Wealth and Good Seding", while providing wealth returns to customers, public welfare asset management products jointly participated in public welfare undertakings, and realized the deep integration of public welfare charities and asset management business. The public welfare financial model is the latest practice of Shenzhen's securities industry in the development of social influence. It is also the public welfare of the first entrepreneurial securities "bringing employees to public welfare, bringing customers for public welfare, driving partners for public welfare, and integrating business". " Examples of the new pattern.

"As the first domestic securities company that officially joined the United Nations Responsible Investment Principles, the First Entrepreneurship Securities jointly launched the first domestic think tank specially carried out in China, the China ESG Research Institute. The indicator system and database to promote enterprises to enhance ESG performance and achieve sustainable development. At the same time, the first start -up securities integrate ESG evaluation standards with brokerage collection asset management business, and build an ESG credit analysis framework and urban investment database. Multi -dimensional credit debt assessment such as integration concepts, multi -means to reduce credit risks, and provide a strong guarantee for the pursuit of stable income for asset management business. The company also incorporates ESG investment and research concepts when conducting public welfare asset management business. Participate in rural rejuvenation, carry out the third distribution of public welfare, and promote China's sustainable development on the investment side. "Zhang Zhenyu, the head of the first venture securities asset management department, said.

It is reported that on December 23, 2021, the China Securities Industry Association released the "Measures for Special Evaluation of Social Responsibility for Securities Company" (referred to as "Evaluation Measures"), which aims to further urge securities companies to fulfill social responsibility and improve social responsibility incentives and restraint mechanisms. Standardize the special evaluation of social responsibility.

"During the rapid growth of the Chinese public wealth, securities companies play an increasingly important role in wealth management. Pay great importance to and fulfill their social responsibilities of corporate corporate, participate in the practice of green finance and social influence, help rural revitalization, and promote it. Continuous development is both the social obligation of securities companies and the opportunity of the new era. It is gratifying that listed securities companies such as the First Entrepreneurship Securities can from the social responsibility 1.0 donation and supplies to the social responsibility 2.0 to set up 'Shenzhen No. 1 No. 1 The main body of the Public Welfare Foundation '"Social Responsibilities of the deep integration of public welfare charities, ESG and asset management business 3.0; it is an important manifestation of the financial industry, good society, and high -quality development. The successful issuance of entrepreneurial securities public welfare asset management products is also one of the achievements of the private banking public welfare financial laboratory jointly built by the Private Banking Department of the Ministry of Agricultural Bank of China and the Social Responsibility Center, and the Agricultural Bank of China. NO.1) Zeng Yalin, deputy editor -in -chief of the blue book and director of the Shenzhen Innovation Enterprise Social Responsibility Promotion Center.

Finance is the core of the modern economy. In the process of promoting high -quality economic development, participating in rural revitalization, and promoting common prosperity, financial institutions assume the functions of helping the third distribution, and the public welfare asset management business can play a positive role in it.

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