The Celebration Harvest Welcome Fair 丨 Beijing South Station "Qingdao Agricultural Products" Station C -bit explore brand "out of the circle" new road

Popular Network · Poster Journalist Wang Mengxin Qingdao Report

On September 1, a huge poster with the theme of "Qingdao Agricultural Products" was officially unveiled at Beijing South Railway Station. Jiaozhou Cabbage, Dazawa Mountain Grape, Laoshan Tea, Huangdao Blueberry, Malijiagou celery ... From the table to the platform, "Qingdao Agricultural Products" once again debuted. Opening the full link of brand building with digitalization, this is another new measure that Qingdao Agricultural and Rural Bureau has promoted "Qingdao Agricultural Products" to the country and the world.

Beijing South Railway Station is China's first high -standard modern large passenger station. It channels for the seven major economies of developed provinces and cities. The 400 million people with strong radiation purchasing power are mainly high -speed rail trains. At present, the average daily passenger flow is about 300,000. Establish a huge poster of "Qingdao Agricultural Products" at Beijing South Railway Station, which can show the new appearance of "Qingdao Agricultural Products" through digital, visualized and visual new media forms. Yes, online and offline two -way interaction, explore the new road of brand “out of the circle”, and revitalize the “one game” of brand agricultural construction.

Qingdao Municipal Party Committee and Municipal Government attach great importance to the construction of agricultural brands, and have issued the "Opinions on Accelerating the Development of Brand Agriculture" and "Implementation Plan for the Construction of Agricultural Product Brand of Qingdao", formulated and improved the "Administrative Measures for the Management of Well -known Agricultural Products Brand in Qingdao", and established brand agricultural support Four beams and eight pillars of the system. In the past four years, the Qingdao Municipal Government has arranged specialized funds for nearly 80 million yuan in brand agricultural. Through the five major guidance of branding, standardization, scale, channelization, and internationalization, agricultural brands are included in the five major brands of the city's key brand to cultivate Jiaozhou Chinese cabbage vegetables A number of agricultural products brands such as Dazawa Mountain Grape, Huangdao Blueberry, and Malijiagou Celebrates have a high reputation and reputation in the country. They have taken a road of brand agricultural development featuring "green quality world sharing".

Good mountains and water bred natural products! Qingdao Agricultural and Rural Bureau actively responded to the strategy of agricultural brandization of the municipal party committee and municipal government, adhered to the three measures of "brand+industry", "brand+quality", "brand+element", and revitalized brand agricultural construction " "A game of chess", the whole chain creates the breeding brand, the whole process of supervision tree brand, the comprehensive shape of the casting brand, enhance the brand awareness, reputation, and influence, and the golden business cards of "Qingdao Agricultural Products" can be held, brightened, and screamed. ring!

At present, Qingdao has created advantageous industries such as seafood, vegetables, meat foods, peanuts, and fruits. It involves more than 22,000 registered trademarks for agricultural products, 805 agricultural products of "three products and one standard", and 163 well -known agricultural brands in the city. Among them, there are 20 well -known trademarks in China, 7 national -level famous brands, and 54 national geographical indications agricultural products, ranking first in the national deputy provincial cities. Pingdu, Laixi's oil processing zone, Jimo, Pingdu, Laixi Animal Product Processing Zone ... the industrial cluster area also comprehensive layout and landing in the city. "Qingdao Agricultural Products" has entered the top ten influence rankings in China's regional agricultural brand for three consecutive years.

On the occasion of the fifth farmer's harvest festival, the Qingdao Agricultural and Rural Bureau cleverly used brand IP to create "Qingdao Agricultural Products", telling brand stories and spreading brand culture. The magnificent blueprint of "comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas" is as powerful as Changhong and Xu Xu.

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