Tianshan Observation 丨 Xinjiang Platform Economy: From "face -to -face" to "key pair keys"

Reporter Hei Hongwei

On September 1st, the "Xinjiang Platform Economic Development Report (2022)" was officially released by the Xinjiang University School of Economics and Management, Xinjiang Digital Economic Research Institute, and Xinjiang Digital Certificate Certification Center. The "Report" shows that in 2022, 37,800 platforms registered units in Xinjiang, 17.49 million individual users, 260.95 million transactions (services), and the amount of transaction (service) was 266.362 billion yuan.

A mobile phone can swim in Xinjiang. Agricultural products are sold to millions of households through e -commerce platforms, and tens of thousands of tons of commodity transactions are completed online ... At present, the emergence of e -commerce, social media, logistics, financial Internet and other platforms Deeply change the industrial structure and change people's production lifestyle and consumer behavior.

On September 2nd, a resident of Karamay was visiting Urumqi housing through the "An Guangsha" platform. Zong Liming Photo

Steady scale of scale is becoming increasingly richer

The Anju Guangsha platform, which was launched in December 2019, has reached 50 million as of now, with a daily average active user of 10,000 people and 900,000 registered members. It has become one of the platforms for many Urumqi people to buy and sell houses.

The platform is a new model of "business owner building, government -owned use, and social sharing", and an industry enterprise interoperability platform established under the supervision of government departments.

Mo Xuan, director of Anju Guangsha Platform Media Center, said that as a comprehensive real estate service platform built with the five core means of technology, resources, customer base, service, and tools, its service is involved in the five major areas of new houses, property, second -hand housing, home, and home improvement. All application scenarios covering the entire industrial chain of the real estate. At present, the platform has settled in more than 610 real estate, more than 900 entrances, more than 730 property companies, covering more than 4,000 communities in Urumqi.

With the development of Internet technology, as a media organization and new resource allocation methods based on supply and demand and related entities to provide connection, interaction, matching and value creation, and digital technology -based technology, various digital platforms have sprung up. Today, the areas involved in the Xinjiang platform economy are continuously expanding, and the types are becoming more and more abundant.

The Balle takeaway platform developed by Xinjiang Taolemeng Electronic Commerce Co., Ltd. was launched in 2017. It is a characteristic food takeaway platform and e -commerce catering distribution platform with the whole Xinjiang market. Last year, the turnover reached 90 million yuan.

The company's business director Shao Kairui introduced that the company's business is basically covered in various cities across Xinjiang, with 1 million members. This year, it has also added the business of shared charging treasures and hotel reservations. Sales and innovation provides suggestions to pave the way for digital transformation of enterprises.

Chen Bing, the main writer of the "Report" and a professor at the School of Economics and Management of Xinjiang University, said that the platform economy brings the convenience of information, the convenience of consumption, and the convenience of employment and entrepreneurship. The new coronary pneumonia -driven economic activity has accelerated to move towards online, and orders for local life service platforms represented by take -out meals have increased significantly.

Seamless production and sales connection to help industrial upgrading

Currently, it is the peak sales season of Jinghe wolfberry. The volume of orders on the Platform platform of Jinghe Bohai Wolfberry continued to increase. The platform was officially launched in September 2021, and the current cumulative transaction volume reached 170 million yuan.

In the production workshop of Qirui Biotechnology Co., Ltd. in Jinghe County, employees work on the pipeline (data chart) of wolfberry deep processing products.

"The establishment of the platform has transformed wolfberry sales, trade, marketing to the Internet, and market -oriented direction. It removes the intermediate links, directly to the merchant from the production enterprise, and opens up the entire process of wolfberry from production to consumption." Jinghe County Electronic Commerce Public Service Center Director Ma Shujun said that the establishment of the platform also promoted the standardization of wolfberry products, ensuring the quality and reputation of Jinghe wolfberry.

"The platform economy is the product of the digital economy era." Chen Bing said that integrating upstream and downstream supply chains in the industry, reducing operating costs, improving product quality, and accelerating transformation and upgrading are the most significant role of the platform economy.

On September 2nd, the staff of Xinjiang Pepsi Business Information Consulting Co., Ltd. were preparing for selection and docking for the upcoming live broadcast activities.

The company was established in 2008 and has been committed to establishing an urban -rural integrated e -commerce and information service platform. The platform provides payment services, ticket ordering, intermediary services, and online shopping. Essence The company has 4086 Pepsi E -commerce supermarkets distributed throughout the Xinjiang to provide services such as payment and purchase of daily necessities for urban and rural residents. In addition, the company also has 139 straight store stores, and the service outlets are all over the country.

"We use the existing urban and rural e -commerce supermarket service networks covering the whole Xinjiang to promote the four major sectors of the people's payment, convenience finance, consumer goods to the countryside, and agricultural products to the house of urban and rural residents." Ding Guochong, general manager of the company, introduced. The company also has also trained more than 500 expert anchors to help agriculture live broadcasts and builds a professional live broadcast room and Xinjiang high -quality agricultural special product supply chain.

The rise of the platform economy has injected new kinetic energy into the traditional economy of Xinjiang, promoting the optimization and upgrading of the industrial structure and a larger range of factor flow, leading to the digital development of the industry.

Chen Bing introduced that the platform of our district's platform was mainly focused on e -commerce and information service industries in the early days, and it was generated by the pain points of poor supply and demand in the traditional field and the high trading costs. At the same time, various platforms also empower the digital transformation and upgrading of various industries from various levels such as technology, traffic, and collaboration. Optimizing the business environment from multiple aspects such as service tools and business innovation are of great significance to the construction of "digital Xinjiang". Based on the location advantage to create a new engine for growth

Taobao, WeChat, Meituan takeaway ... These Internet platforms have long been integrated into everyone's daily life. After years of rapid development, the platform economy has risen has become a new engine of economic growth.

"Xinjiang has a significant location and resource advantage. It is very likely to hatch a number of domestic influential platforms in the fields of cross -border e -commerce, commodity, supply chain, etc." Chen Bing said.

In November 2019, Xinjiang Silk Road West Gate Technology Co., Ltd. launched the "West Gate GO World" platform. Relying on the policy advantages of Urumqi Comprehensive Free Trade Zone, coupled with supporting services such as container, port services, railway logistics, airport logistics, import and export trade logistics, etc., they have created the wholesale and retail distribution trading bases led by cross -border e -commerce. The scope of business covers the source of cross -border commodity supply chain, display and display, front store and back warehouse+custom fast distribution, multi -mode replication and promotion, etc.

Zhao Jing, chairman of the company, said that the company will continue to increase the import of international excellent products and exports of domestic products, build a new retail ecosystem, and strive to become the largest cross -border e -commerce enterprise in Xinjiang and even northwest.

The economic development of the Xinjiang platform is in a critical period. In the process of rapid development, various types of "bottlenecks" such as lack of professional talents, insufficient policy support, and high development costs.

Chen Bing said that the multilateral market characteristics of the platform economy determine institutional innovation. On the one hand, we must continuously optimize the development environment to help platform companies light up and provide platform companies with capital support and talent training and other urgent need for policy support. At the same time, it is necessary to build a good platform ecology, strengthen talent training, and solve the problem of unwillingness to do and do not do well through the construction of an advantageous industrial public service platform.

"While Xinjiang's development platform economy, it is also necessary to learn from the experience and lessons of the construction and development of large platforms in other provinces, and adhere to the development and regulation of development and regulation. All must be avoided. "Chen Bing said.

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