Entering the tea headquarters 丨 Central Plains Consumer Finance: Bow in the game to seriously implement the "10,000 people to help 10,000 enterprises" activities to deepen

Henan Daily client reporter Wang Yinan

The service company is to serve the overall situation of the province. As an important member of the "Financial Henan Army", the Central Plains Consumer Finance further unified its thinking, improved awareness, and planned measures, standing at the height of the overall development of the province, responded to the call of the Provincial Party Committee and the Provincial Government efficiently, and thoroughly implemented the Henan Banking Insurance Regulatory Bureau " The president entered the deployment of thousands of enterprises "to innovate the" executives to help 10,000 enterprises "on the spot and investigating research activities, continuously creating a strong atmosphere of entrepreneurship and striving for the first time, helping to stabilize the economy and promote development, and continuously regard the" 10,000 people to help 10,000 enterprises "activities. Leading deeper.

The main body of the market is the creator of social wealth, the "top pillar" of employment and the "engine" of economic growth. On September 1st, Zhou Wenlong, general manager of Central Plains Consumer Finance, and his party went to Henan's well -known brand dependent tea headquarters -Henan Xian family catering management Co., Ltd. (hereinafter referred to as "dependent tea") to conduct a "senior management into 10,000 enterprises" to visit and investigate. Hui Haifeng, co -founder of the family tea, has exchanged for in -depth exchanges on how to solve the actual needs of enterprises under the new consumerism, how to better face consumers, how to improve brand forces, and focus on helping enterprises to relieve difficulties and discuss the opportunities and challenges of development.

In close to the needs and hope of the market subject, the Central Plains consumer finance has clearly provided the service direction and focus, and continued to increase the gold content to help enterprises and enterprises. In the discussion and exchange session, the two parties exchanged themes on the topic of consumer forms, customer service, digital operations, brand interaction, and public welfare activities on the theme of their own industry characteristics and customer base preferences.

Hui Haifeng said that the tea industry is very competitive in the Henan market, and the development of the industry has undergone many changes. Now it is the age of product supremacy. Only by deep cultivation of products, steady stability, and grasping customer needs can we form a long -term brand driving force. Occupy in similar products. With the change of consumer group preferences, young people are the rise of new consumer power, and consumer sovereignty awareness awakens. Both the brand itself and franchisees face new challenges. In the future, the dependent tea is at the brand positioning level. In addition to the keen control of the market, it will also digitize the consumer behavior, and use the agile supply chain to respond to consumer changes in order Essence As a high -tech -driven development financial institution, Central Plains Consumer Finance can provide effective support for the tea management and organizational efficiency improvement level, and timely feedback market changes, respond to industry changes quickly, and adjust the industrial structure. In terms of social responsibility, the next step is hoped that the two sides can form a pairing in all directions and develop together to explore multiple paths in the fields of "rural revitalization" and serving "new citizens".

Zhou Wenlong said that as an entrepreneurial enterprise, the two parties have common points in the current economic situation. The young groups have become the leader of the market. How to break through or become an important part of strategic development from the consumer's concept. Only when the market opportunity will become the leader of the category and enhance the brand's own strength. The Central Plains Consumer Finance adheres to the development direction of "service strategy, service entity, service enterprise, and service people", and is willing to carry out online and offline interaction with the rapid growth of local rapid growth represented by the tea. Features and more targeted financial services, help the high -quality development of the tea brand, and contribute to the local economic and social development.

Central Plains Consumer Finance is the only licensed consumer financial institution approved by the China Banking Regulatory Commission. In the process of development, the company adheres to the development concept of "compliance first, risk prevention and control, and technology -driven". Finance has served more than 17 million users through technological innovation, channel integration, and big data applications for more than 5 years, achieving stable development. In the process of development, do not forget the original intention, keep in mind the social responsibilities they shoulder, and actively participate in national strategies such as rural revitalization under the leadership of the Central Plains Bank of the Party Committee, exert their own advantages, and extend the service angle through measures such as improving the technical level and innovative business model. , Continuously boost professional and accurate service levels, and effectively play a role in serving "new citizens", practicing rural revitalization, and helping 10,000 enterprises.

The family tea was established in March 2017. It is based on the brand slogan "Ning Yuan's hometown, and Mo loves other villages" as a brand slogan to wake up the strong local users of the tea culture. The uniqueness of family tea is that emotion and culture as the expression of the brand, explore Chinese culture on the road of tea, and present it in a detailed manner of young people. In terms of products, dependent tea has been digging in local ingredients, such as the use of Oriental spices such as perilla, fennel, pepper, nepeta, carrot, etc., expressing the brand's value proposition. Its most well -known product is Nepeta Lemon Tea, which sells more than 20,000 cups a month, and also detonates the trend in social media. In the past five years, the quality of dependent tea has developed rapidly by its own capital and superior products. Now it has opened nearly 100+ direct stores in Henan and Shaanxi.

Nowadays, the "two questions and four delivery" campaigns of "asking for knowledge, asking policies, sending products, and services" for enterprises to make overall promotion and policies to the enterprises have become the Consumer Consumption of the Central Plains Wide consensus and collective actions in finance.

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