Langfang, Hebei: Mooncake packaging "Lightly" people consume "green"

On August 15th, the new regulations of the "Restricted Products Excessive Packaging Requirement Food and Cosmetics" issued by the State Administration of Market Supervision and Administration were officially implemented. The new regulations emphasize that the number of packaging layers of moon cakes does not exceed three layers, and should not be mixed with other products, and the packaging materials shall not use precious metals and mahogany materials. At the same time, the National Development and Reform Commission also recently issued a post, saying that the boxes of moon cakes with a unit price of more than 500 yuan have been implemented.

Moon cakes are placed in the most eye -catching position of the supermarket. Lu Yanjing was taken

As the Mid -Autumn Festival approaches, moon cakes have occupied the most eye -catching positions of major supermarkets. Under the influence of the most stringent moon cake "slimming order" in history, Langfang's moon cake market is also changing quietly.

Simple

Moon cake packaging "slimming" successful

On the morning of September 2nd, the reporter walked into the Langfang Pearl Pearl Supermarket (Xinhua Road Store). The moon cake gift box and the bulk moon cakes have been listed and sold. Many citizens ask the price and taste in the moon cake area.

Commercial Super Bulk Moon Cake Listing Sales Lu Yanjing Photo

The gift box of the supermarket moon cake Lu Yanjing was taken by Lu Yanjing

Looking at the appearance of the packaging, this year's moon cake gift boxes are mostly 20 cm and 30 cm. In previous years, the "domineering and exposed" luxury large box packaging is difficult to find. Mooncake gift boxes, the reporter saw that the packaging did not exceed three layers and did not set up the situation. The moon cake gift box was mostly 6-12 according to the size of the box.

For such changes, Mr. Lu, a citizen who was buying moon cakes, called "well." Mr. Lu believes that moon cakes are used for eating. Overwalking deviates from the meaning of food itself, increases the burden of the people, and does not meet the social style of "saving and saving and wastefulness." "Such changes are in line with the actual life of our people, and it should be advocated."

The gift box moon cake packaging does not exceed three layers of Lu Yanjing.

Sales staff helped customers put the gift box moon cakes and shopping carts Lu Yanjing

Zhang Zhanfeng, manager of the Procurement Department of the Pearl Supermarket (Xinhua Road Store), told reporters that after the implementation of the new rules of the "Restricted Products Excessive Packaging Requirement Food and Cosmetics", this year's moon cake over packaging and combined sales are gone, and the built -in products are pure moon cakes. At the same time, the overall price of gift boxes is relatively stable, all below 500 yuan, of which 400 yuan -500 yuan accounts for 3%-5%, 300 yuan-400 yuan accounts for 5%-10%, 100 yuan-300 yuan accounts for 45%. The rest are below 100 yuan.

It is worth noting that the newly listed moon cake gift boxes participating in buying one gift, which is equivalent to selling prices in disguise.

Strong

Rich and characteristic

Moon cake packaging is successful, and merchants spend more thoughts on taste and connotation. Such "Mid -Autumn Festival" is even more exciting.

"Dalo Langfang-My Hometown" theme Mooncake Lu Yanjing Photo

In a baking shop in Wanda Plaza, Langfang, the newly launched "hometown moon cake" this year makes people's eyes shine. The surface of the red gift box is printed with "Dalo Langfang-My Hometown". Open the gift box. The three -dimensional map, at the same time, is an introduction to the history of the history of each county (city, district). Buy one get one get one free for gift boxes, and the average price of 100 yuan is more likely to be accepted by consumers.

In addition to the unique gift box, the shop also innovatively designed a Langfang cultural and creative moon cake. The store manager Xing Wenxue introduced that the cake of this moon cake was added to the city flower of Langfang -rose flowers, as well as Galaxy Bridge, Pearl Building, Langfang Station, Longfu Temple, Oriental University Town, Baita Temple of Yongqing County, Xianghe No. 1 The iconic Langfang elements such as the city are full of "cakes" in their hometown. At the same time, more people also let more people understand the long history and deep cultural heritage of Langfang.

Cultural and creative moon cakes with Langfang elements Lu Yanjing

In addition, in order to cater to the tastes of more young people, the fillings of the moon cakes are also full of work. In addition to the traditional fillings such as Wuren and Red Bean, the tastes of chocolate flowing, Ao Shutu Mud, and milk yellow flowing are also colorful.

Supervision

Source control "return to the source"

In order to promote the rational consumption of the masses and promote the return of festival culture to return to true, the Langfang Market Supervision and Administration Bureau recently issued the "Langfang City 2022 Mid -Autumn Festival and the National Day period of the commodity," sky -high "moon cakes and crab card coupons for centralized improvement action plan ", Deployed the two -month -old commodity over packaging," sky -high "moon cakes and crab card coupons for centralized rectification operations, standardized the city's moon cake production and operation behavior, and effectively curb the flood of crab card coupons.

Law enforcement officers of the Guangyang District Market Supervision and Administration Bureau in -depth moon cake production enterprises for safety inspections

In the past few days, law enforcement officers of market supervision departments such as Guangyang District, Anji District, and Development Zone in our city have penetrated the production workshops, finished databases, and inspection rooms of moon cake production enterprises to check whether the sanitary status of moon cake production places, whether the purchase and supplementary purchase of the purchase and supplementary request of the purchase of supplementary materials meet Requirements, whether the use of food additives is safe, etc. At the same time, walk into shopping malls, supermarkets, moon cake food stores, etc., and focus on checking the new rules of packaging of moon cake companies to implement new packaging.

At the same time, the Municipal Consumer Protection Commission issued a prompt of moon cake consumption, reminding consumers to be able to rest assured and qualified moon cakes scientifically and rationally. (Reporter Lu Yanjing editor Zhang Hongxu)

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