Non -heritage brigade helps the countryside to revitalize Danzhai Wanda Town to win the "Top Ten National IP"

On September 3rd, the 2021 "Top Ten Annual National IP" awards ceremony was held on Yan'an Red Street, Shaanxi. The organizing committee announced the winning list. Protect the development of non -heritage and help rural revitalization, and the Danzhai Wanda Town, which drives the comprehensive development of Danzhai County of Guizhou Province through the cultural tourism industry, was officially selected, becoming the national IP of the Top Ten CPGs.

The top ten annual IPs of the 2021 National IP with Danzhai Wanda Town are the opening and closing ceremony of the Winter Olympics, Bingdun, Chinese Women's Football, Sanxingdui Site, "Three Body", Shenzhou 13, "The World", Anta and He "Tang Palace Night Banquet".

As the most professional and authoritative selection activity in the domestic IP field, the "Top Ten National IP Selection" is directed by the Copyright Administration of the Central Propaganda Department, sponsored by the joint meeting of the National Copyright Exchange Center, and jointly co -organized by Sina Finance and Weibo to "talk about it Chinese story, play the strongest voice of the national IP "as the purpose, through the six major dimensions of innovation, communication, leading, nationality, art, and commerciality, find the most high -quality IP representatives in various fields in China, and to China to intellectual property rights to China The advancement of a strong country can help. The organizing committee invited more than a hundred experts in various fields to form a jury to create a national IP selection with credibility and reputation.

The organizing committee agreed that Danzhai Wanda Town has from scratch. Danzhai Wanda Town integrates non -heritage culture with modern business, and builds a unique non -heritage cultural tourism destination in the country. Danzhai Wanda Town has opened a total of 32 million passengers in 5 years. Through the cultural tourism industry, Danzhai County has been driven to help the comprehensive development of Danzhai County, helping Danzhai to achieve poverty alleviation and hats in two years in advance, and complete the road of revitalization from "getting rid of poverty" to "getting rich". Essence "On vacation to Danzhai", Danzhai has developed into a well -known IP in the cultural tourism industry.

It is reported that Danzhai Wanda Town has successively selected cases of poverty alleviation cases, excellent cases of tourism poverty alleviation in the World Tourism Alliance, and the Ministry of Culture and Tourism "the 100 -year -old red tourism 100 boutique line". In 2021, Wanda Group won the title of "National Advanced Collective of National Poverty Alleviation" issued by the Party Central Committee and the State Council for poverty alleviation.

Red Star News reporter Li Weiming

- END -