The price of shared charging treasure has increased again, surpassing the charging price of new energy vehicles

The price of shared charging treasures has increased again, and the price increase has exceeded everyone's expectations!

Recently, a number of media pointed out that the rent price of shared charging treasures has generally risen to 4 yuan/hour. It may take 6 hours to fulfill the power of the mobile phone. Therefore, it takes about 24 yuan to fully charges.

24 yuan is nothing for rich people, but it is not cheap for most people, because the rent full of three mobile phones is enough for you to buy a power bank with a capacity of 10,000 mAh.

Some netizens report that in some music festivals and scenic spots, the price of shared charging treasures can be as high as 10 yuan/hour. The rent price has become higher, the charging speed does not get faster, and it still takes more than 6 hours to be fully fulfilled. Therefore, the price of full electricity is as high as 60 yuan. This price is enough for us to buy another charging treasure. Even the new energy car owner is willing to worship, because the price they charge is less than 60 yuan.

Although netizens believe that the price of shared charging treasure has increased again, these companies have said they have not increased their prices.

It is understood that due to the continued rise in the price of shared charging treasures, it has attracted the attention of the Market Supervision Bureau, which has made six of them rectify. After the rectification, although the price has declined slightly, it will still lead to different prices depending on the venue.

"China Business Daily" reporter visited Tianhe District, Guangzhou last September, and found that the price of many shared charging treasure brands was about 3 yuan/hour. However, in hotels, coffee shops and other places, the rent price rose to 4 -5 yuan/hour.

There are also reporters in Beijing who surveyed the rent price of shared charging treasures. The rent price of multiple business districts is generally more than 4 yuan/hour.

It can be seen through the reports of netizens that the price of shared charging treasures is already very expensive, and it has even reached the point of vomiting of the whole people. Does it mean that these companies make a lot of money?

The answer may be surprising. In 2020, Monster charging revenue of U.S. -listed companies was 2.809 billion yuan, and net profit was 75.427 million yuan. In 2021, the monster charging was successfully listed on the Nasdaq, and the market value once reached $ 2.1 billion. But the performance of the monster charging in 2021 changed a big face. The company's revenue was 3.585 billion yuan, and the net profit was -125 million yuan, which was caught off guard for investors in the United States.

By the first quarter of 2022, the loss of monsters continued to expand, and the net loss in the single quarter was 96.41 million yuan, which was the worst performance in the last eight quarters.

Why does rent price continue to rise, but the company's performance continues to decline? This starts with the business model of shared charging treasure.

There are two main modes of shared charging treasures to choose from, one is a direct -operated mode and the other is the agency mode.

The main cost of the direct -operated model is the entry fee, employee salary and equipment costs. To put it plainly, the direct -operated model is that all costs are paid by the company, and it requires the company to have sufficient financing capabilities.

The main expenditure of the proxy mode is the agent's commission cost. Its proportion will be relatively high, because the commission is low, and the merchant is unwilling to install a shared charging treasure equipment. This model makes up for the shortcomings of the company's funds.

At present, most shared charging treasure companies adopt the models of both, because it can make up for each other's shortcomings.

Taking monster charging as an example, in 2019, the company's admission fee was 106 million yuan, which rose to 380 million yuan in 2020. The increase of 260%of the company's cash flow formed a severe test. In 2019, the commission paid by the company was 822 million yuan, which rose to 1.196 billion yuan in 2020, a year -on -year increase of 46%.

Regardless of which model of the monster charging, it cannot avoid the reality of lack of bargaining power. Assuming that the monster charging now wants to settle in a mall through the direct -operated model, it is best to form a monopoly effect. Only this brand can sit on the ground to get a good venue rent. Whether these shared charging treasures can bring positive cash flow to the company depends on its borrowing frequency.

If the monster is charging to enter the mall with the agent mode, it must give the mall a high enough commission ratio, it may exceed 70%. Therefore, we feel that the price of shared charging treasures is very high. In fact, a considerable part of the agent is given to the agents, and the company does not leave a lot of them.

In addition to the production cost of shared charging treasures and employee salary, the loss is also normal.

The continuous increase of shared charging treasures is actually testing the price of these users. Because now the price is still not much sensitive to the price, they like to follow the feeling of charging, do not care about these charging costs. However, assuming that the rent continues to rise, and the sensitive people will become sensitive, which requires the company to make a balance between rent prices and profits.

In addition, the most spitting of the shared charging treasure is the slow charging speed. Many people can only charging 10%of the charging for one hour, but if you use fast charging, your mobile phone is already full!

This is the magical charging treasure market. The cost of users is getting higher and higher, but the company does not make money. The channel has become the final winner!

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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