There is no moon cake in the gift box of 2398 yuan?Will you buy a moon cake gift box this year?

In the near future

Multiple departments such as the Development and Reform Commission

I have densely posted the "sky -high" moon cake

And propose a box of moon cakes with a unit price of more than 500 yuan

Implement key supervision

Near Mid -Autumn Festival

What is the current moon cake gift box market?

Middle and high -end business super:

The price is almost cost -effective

During the visit, the reporter found that although the mooncake gift boxes that the middle and high -end merchants were super sold in the brand type were different, the price was basically the same.

In a Yonghui supermarket in Beijing, the moon cake gift box is mainly Beijing Daoxiang Village, Suzhou Daoxiang Village, and imitation meals. The price ranges from more than 100 yuan to 400 yuan. According to the sales staff, consumers buy gift boxes at the price of 100-200 yuan.

Although some moon cakes with a price of more than 300-400 yuan are higher, the price is considerable. In addition to the more refined packaging, the number of moon cakes is more than 12, and the net content is mostly 1.2kg-1.4kg. For example, the most expensive one in Suzhou Daoxiang Village Daoxiang Golden Cake Box Gift Box is 498 yuan, and the net content is 1460g.

The moon cake gift box sold in Beijing Yi Yonghui Supermarket.

In a high-end supermarket in Beijing SKP, the brand of moon cake gift boxes is richer, including Qihua, Hong Kong Meixin, Guangzhou Restaurant, Yu Tea Restaurant, etc. The price also ranges from more than 100-400 yuan, but some brands are the same price The net content of gift boxes is significantly lower than other brands. For example, Hong Kong Meixin's price of 338 yuan is a liquid yellow moon cake gift box with a net content of only 360g.

In terms of bulk moon cakes, most merchants are flat.

The content and price exist "wipe the ball"

Although most of the moon cake brands follow the requirements of the relevant departments, there are also some merchants played "wiping balls" in terms of gift boxes and prices.

Haagen -Dazs launched the Louvre joint Mid -Autumn Festival package before the Mid -Autumn Festival and labeled the "Mooncake Ice Cream Series". There are 7 gift boxes in this series, of which 4 gift boxes exceed 500 yuan, and the most expensive gift box price is 999 yuan.

"Is it a moon cake ice cream or an ice cream moon cake?" The name of the gift box does not mention "moon cakes", but it is also known as the "moon cake ice cream". Some netizens questioned this.

The Louvre co -branded Mid -Autumn Festival set gift box displayed by the Yigan Das store.

When the reporter visited the Hagens Das store, the clerk actively asked the reporter if he wanted to buy moon cakes, and said that the moon cakes in the moon cake gift box were all ice cream stuffing.

In terms of price, there were previous media reports that most of the moon cake gift boxes of some e -commerce platforms were priced at 499 yuan, and the freight of the moon cake gift box was set to 600 yuan. In addition to setting up sky -high postage, merchants on e -commerce platforms require consumers to make up the difference when buying moon cake gift boxes. At present, a number of 499 monthly monthly cake gift boxes have been removed, but when reporters consult the merchant, the merchant said that the moon cake gift box is still available, you can add WeChat or open link to buy.

There is no moon cake in the gift box of 2398 yuan

When curbing the "sky -high" moon cakes, the relevant departments have clearly stated that production and sales of moon cakes must not be used to use precious metals, mahogany and other packaging moon cakes, nor can moon cakes be mixed with other products in the form of gift boxes. In short, moon cake gift boxes can only sell moon cakes.

However, some merchants still have mixed moon cake gift boxes.

For example, a merchant who accepts a customized moon cake gift box on a certain e -commerce platform. In addition to moon cakes, it also includes ceramic museums, small cans of tea, Panxiang, and fragrant seats.

In Beijing SKP, the moon cake counter of the Peninsula Hotel has a number of moon cake gift boxes of more than 500 yuan, or even thousands of yuan, and a special "Mid -Autumn Festival Gift Basket", which contains only one tea gift package, a box of dragon crispy sugar, and a box of sugar, and a box of sugar, and a box of sugar. A box of chocolate, a box of honey and a box of chili sauce, the price is 2398 yuan.

The "Mid -Autumn Festival Gift Basket" with a price of 2398 yuan in the Peninsula Hotel does not include moon cakes. Moon cakes need to be purchased separately.

Sales staff told reporters that because the moon cake gift boxes cannot be mixed this year, they specially removed the moon cake from the gift box and lost the moon cake money. "Moon cakes can be purchased additional gift boxes." Sales staff said that a 2398 yuan gift box can add a box of moon cakes with a price of 498 yuan.

In addition, the paper publication of the Peninsula Hotel only marked the size of the moon cake and did not clearly the net content. The applet did not introduce the content of the moon cake gift box specifications in the interface of the moon cake gift box gift card.

How hulem is the high -priced moon cake gift box?

The reporter had consulting a dealer for a moon cake gift box with a price of 888 yuan. The dealer said that the minimum group purchase price of the gift box was 600 yuan/box, and when the reporter said that the price was too expensive, the dealer finally called the "lowest minimum minimum minimum minimum. 499 yuan can be traded. "

Moon cake gift box sold by Beijing SKP one boutique supermarket.

The relevant person in charge of the National Development and Reform Commission said that according to the cost survey of the Development and Reform Commission, as well as industry organizations and e -commerce platform data, from the perspective of market conditions, the average production cost of boxes of moon cakes is about 70 yuan/box.

Near the Mid -Autumn Festival, the China Consumer Association also issued a consumer warning. It is mentioned that the China Consumers Association encourages consumers to actively participate in social supervision and record over packaging and "sky -high" moon cakes that violate the standards and public order and good customs in the form of casual shots, and report to the local market regulatory authorities and the Consumer Association.

Will you buy a moon cake gift box this year?

Xinmin Evening News (XMWB1929) Comprehensive China News Network

Edit: Shi Yu

Xinmin Evening News Xinmin Evening News is a newspaper with temperature, strength, dimension, and scale.It started in Nanjing in 1929. It is based on Shanghai in the next long term and faces the whole country. Looking at the world.It is the earliest newspaper in Mainland China and has been published continuously so far, with a daily circulation of 1 million copies.768 original content

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