The international boutique promotion meeting enables the Chinese game industry to go to sea and sail

On September 2nd, the "Fumian Mutual Entertainment Product Promotion Conference and Avaron Sixth Anniversary" hosted by the Beijing Animation Game Industry Association and Beijing Avili Technology were held at the Beijing International Conference Center. Beijing Municipal Cultural and Tourism Bureau, China International Trade Promotion Commission Beijing Branch, Hungary, Turkey, Britain, Singapore, Japan, Canada, France, South Korea, Abu Dhabi, etc. The meeting, through the front -edge trend product promotion and immersive content tasting of Fojia Mutual Entertainment Games, transport high -quality products and business models, to broaden the channels for domestic marketing cooperation and promote international promotion of outstanding cultural and technological companies and trade projects.

The main growth point of the gaming industry in the gaming industry of the game

In recent years, the development of the Beijing game industry has shown a steady upward trend. Outstanding original works have continued to emerge, and more original anime game works have gone abroad. Enterprises continue to launch boutique deep cultivation of overseas markets. Independent development of online games has been affected by the economic affected by overseas epidemic houses and maintains high -speed growth. In the three years from 2019 to 2021, under the trend of slow growth in the domestic game market, the overseas export market of mobile games became the main growth point in the Beijing game industry. The export value of Beijing animation game companies increased significantly, reaching 57.533 billion yuan in 2021, an increase of about 27.12%compared with 45.929 billion yuan in 2020. A group of well -produced and well -received Chinese self -developed games have become an important carrier to inherit Chinese culture and highlight Chinese aesthetics. It has occupied an important position in the global game market and further enhances the competitiveness and international influence of Beijing's game brand.

营 Overseas marketing leads China to go to sea to go to sea

As a representative of excellent game companies, Fojia Interactive Entertainment has continued to launch high -quality cultivation of overseas markets. The business scope covers more than 200 countries and regions around the world, and has more than 100 million players worldwide. The game "The King of Avaron" released in 2017 is sold in 67 countries and regions, over 70 million downloads, and is the first game in my country to revenue in Apple Store. At this promotion meeting, Foilia Interactive Entertainment not only shared the reward, gathered multinational art cooperation, creative and contagious game music and CG production display, but also focused on the future. The business model of cultural layout and IP linkage as an example, and discusses the strategy and commercialization path suitable for the Chinese gaming industry with the embassies of various countries and trade agencies in China and trading agencies.

Give full play to the role of social organizations to support and guide Chinese culture "going out"

With the guidance and support of the Beijing Cultural and Tourism Bureau, this promotion will give full play to the role of the Beijing Animation Game Industry Association, master the operating needs of the main body of the cultural tourism market, and promote the establishment of stable cultural communication and trade exchanges through various channels. Channels, help the industry to help the industry, unite and lead the cultural tourism market subjects to overcome the time, and support the healthy and orderly development of the cultural tourism market. In accordance with the perspective of globalization, based on the perspective of cultural self -confidence and international exchanges, it provides a docking service organized with the Beijing Embassy and Trade Institutions in China and trade agencies to build a platform for cultural trade exchange between China and foreign countries. Encourage international competitive cultural enterprises to steadily improve the scale and quality of investment cooperation in overseas cultural fields, innovate foreign cooperation methods, and optimize resources, brands and marketing channels. Promote the better "going out" of Chinese culture.

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