This Mid -Autumn Festival, say goodbye to the "sky -high" moon cake

The Mid -Autumn Festival is approaching, and when the moon cake is hot again.

In recent years, many merchants have been selling the opportunity to sell moon cakes before the Mid -Autumn Festival. It is random at the pricing of moon cakes. The "sky -high" moon cakes have made many consumers a little bit of words. In order to protect the legitimate rights and interests of consumers, in June of this year, the National Development and Reform Commission and other departments jointly issued the "Announcement on Containing" Sky "Mooncakes and Promoting the Healthy Development of the Industry", and proposed key supervision of boxes with a unit price of more than 500 yuan. The National Standard No. 1 Modification Form No. 1, which is implemented on August 15, is a modification of the National Standard No. 1 of Food and Cosmetics.

Under regulatory, the price of moon cakes this year? Is there still "sky -high" moon cakes in the market? With these issues, recently, the reporter knew and compared the price of mooncakes online and offline, and found that most consumers did not buy "sky -high" moon cakes.

Taiyuan citizens choose boxes in the supermarket. Photo by Li Jingyi, an intern reporter in Shanxi Economic Daily

Hundred January Mooncake Gift Box is favored

On August 30, the reporter came to Taiyuan Binhe Store, Mei Special Supermarket, and saw all kinds of boxes of boxes of moon cakes have long been arranged. There are both dual synthesis, Daoxiang Village, Wufangzhai and other familiar old names. Chengjin and other new brands, most boxes of moon cakes are between 100 yuan and 300 yuan.

Xiao Li told reporters: "The most expensive box of moon cakes here is 458 yuan, and the cheapest 69 yuan. Most consumers will choose to buy traditional flavor moon cakes such as five kernels, jujube mud, salt and pepper New flavor moon cakes such as sand tea beef and taro mud tonsils are usually purchased by young people. "

He also introduced that there have been more people who buy moon cakes in the past two days. Whether it is bulk moon cakes or boxes of moon cakes, it is good. In contrast, the old -fashioned moon cakes are more advantageous. Box moon cakes of about 100 yuan are most popular with consumers.

At the Taiyuan Wanda Store in Yonghui Supermarket, Mr. Wang, a citizen, fancy a box of moon cakes priced at 168 yuan. After checking the relevant information of the moon cake, he put four or five boxes in the shopping cart in one breath. "I remember this brand last year. Almost the same packaging moon cakes needed more than 400 yuan, I didn't buy it. The price of 168 yuan this year is within my tolerance, and the packaging is also good. Buy a few boxes of the Mid -Autumn Festival." Mr. Wang Mr. Wang. " Tell reporters.

During the visit, the reporter found that the moon cakes sold on the Taiyuan market this year showed the characteristics of diverse taste, streamlined packaging, and affordable prices.

Buy more mooncakes online

Different from offline, merchants from major online shopping platforms have launched a price war on moon cakes.

"Our gift box, each box has 9 chocolate moon cakes, now placing an order in the live broadcast room. As long as 198 yuan, buy a box to send a box ..." Recently, on the Douyin live broadcast platform, an anchor promoted a loud and promoted sales. Mooncakes in the boxes have attracted many fans to place orders. It is reported that the single box of this moon cake on some shopping platforms exceeds 200 yuan, and it is really exciting to buy one get from 198 yuan.

"I spent 79.9 yuan in Pinduoduo, and I bought 41 egg skin moon cakes. This moon cake will sell 7 yuan in the supermarket." Aunt Wu told reporters.

The reporter searched for the "Moon Cake Gift Box" on the Taobao shopping platform, showing that the price of moon cakes is mostly about 100 yuan, and there are not many ones of more than 200 yuan. Among them, Daoxiang Village Food Flagship Store has more than 400 people with a price of 258 yuan with more than 400 people, and another box of moon cakes with a price of 66.6 yuan has exceeded 300,000 orders. The favorite of the person.

According to data from the Guoxin Securities Institute of Economics, the cost of the cost of single moon cakes usually does not exceed 11 yuan. If it is common fillings, the lower limit of the cost of single moon cake is 3.5 yuan. The total cost of gift boxes is between 30 yuan and 50 yuan. Therefore, when buying moon cakes, consumers should calculate a account in their hearts, and don't spend money for face to face.

Chongquan curb "sky -high" moon cake

On August 24th, the Provincial Department of Commerce issued the "Notice on Containing" Sky "moon cakes and promoting the healthy development of the moon cake industry"; on August 29, law enforcement officers of the Provincial Market Supervision Bureau excessive packaging of some moon cake operation enterprises and high -end hotels in Taiyuan City , "Sky price" moon cakes, mixed (mixed) products, etc. were conducted on a surprise inspection; on August 30, the Taiyuan Market Supervision Bureau issued the "Reminder on Regulating the Order of the Mooncake Market"; on August 31, the provincial market The Regulatory Bureau and the Provincial Consumers Association jointly held a conference on concentration of concentrated rectification of overpassed packaging and "sky -high" moon cake enterprises. This series of powerful measures is to further regulate the order of the moon cake market, guide moon cakes to return to the attributes of mass food, and promote the healthy development of the moon cake industry.

According to the relevant person in charge of the Provincial Department of Commerce, the department requires enterprises to consciously abide by the "Product Quality Law", "Food Safety Law", "Solid waste pollution environmental prevention and control law", "Consumer Rights Protection Law", "Price Law" and other laws and regulations Relevant standards, strictly implement the requirements of the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the General Administration of Market Supervision. At the same time, merchants are encouraged to sell the cheap moon cakes, and properly preserve the box of moon cake transaction information with a unit price of more than 500 yuan, which is not less than 2 years.

Not long ago, when the reporter bought a moon cake at a shop in West Line Street in Taiyuan City, Master Li, the operator of the shop, said: "I sold 15 years of empty shell moon cakes, now others sell 2.5 yuan, and I sell 2 yuan each. Moon cakes. The price is not the moon cake when the price is high, that's the 'sky cake'! "

These small merchants understand the truth, and reporters believe that big merchants should understand more. As a seasonal food, merchants should pay attention to their taste and quality, rather than playing gimmicks in packaging and price. Only in this way can we truly grasp the stomach and heart of consumers.

Shanxi Economic Daily Intern reporter Li Jingyi

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