Wang Guobin Special Research Research Yisha Group's operation and promotion work to make big leading industries to sound brand strong enterprises

Three Gorges Daily (Reporter Chen Xi) On September 2nd, Wang Guobin, director of the Standing Committee of the People's Congress of Yichang Municipal People's Congress, presided over a special meeting of Yichang Tea Group's operational promotion work meeting that it was necessary to adhere to the development ideas of big brands, leaders, and markets to accelerate advancement The Yicha Group has become bigger and stronger, leading the high -quality development of Yichang tea industry.

Wang Guobin pointed out that it is necessary to highlight the big leading industry, accelerate the acquisition of equity, optimize the integration of resource, clarify the development planning, strengthen policy support, improve the role, radiation and aggregation of Yicai Group as a leading enterprise, and promote the strong and excellent tea industry. Highlight the strong brand of brands, focus on the core brand of "one red and one green", strengthen the construction of public brands, establish a brand standardization system, strengthen brand promotion and promotion, build a series of platforms such as experience stores and exhibition shops inside and outside the city, build online online The three -dimensional sales system for merging and international measuring in the country has launched the brand awareness of Yichang tea and expand market share. Highlight the high quality and strong core, grasp key links such as tree species selection, tea garden management, production and processing, etc., optimize the quality of tea, and improve the core competitiveness of Yichang tea. Highlight the deep integration and strong chain, accelerate the development of tea deep processing products, and actively promote the integration and development of "tea+tourism" and "tea+health care", extend, stretch, and strengthen the industrial chain. Highlight the "three tea" articles of tea culture, tea industry, and tea technology, establish a "three tea" expert talent pool, increase cooperation with scientific research institutes, and accelerate products and craftsmanship. , Technological innovation, tell the story of Yichang tea culture, and provide strong support for the development of the tea industry.

Xiong Changquan, Secretary -General of the Standing Committee of the Municipal People's Congress attended the meeting.

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