Exploring the new path of the development of the ice and snow industry for potential users will be further released within three years

Author:China Economic Network Time:2022.09.05

China Economic Net, Beijing, September 5th (Reporter Wei Jinjin) In the "Hou Winter Olympics" era, the domestic ice and snow sports industry ushered in the golden period of development. At the International Ice and Snow Industry Development Forum held on September 3, the guests participating in the "post -Winter Olympics" era's important development window stimulated the infinite potential of the ice and snow industry to start discussions and exchanges.

At the meeting, Zhang Hua, a second -level inspector of the Beijing Sports Bureau, released the data bulletin of the main indicators of the sports venue in Beijing in 2021. The bulletin shows that in 2021, the number of stadiums in Beijing was 42,400 yuan, and the per capita venue area reached 2.69 square meters. Among them, in the ice and snow sports venue, there are 112 skating venues and 35 ski venues.

International Ice and Snow Industry Development Forum Activity Scene China Economic Network reporter Wei Jinjin/Photo

Wang Xiaoyuan, an expert in Tmall Sports Outdoor Industry, said that in 2021, the consumption scale of Tmall Ski market doubled by double -drive the consumption capacity of the continuous influx of skiing and ski people. With the expansion of the Chinese ski market, the supply of ski equipment has made a breakthrough in three years. However, the development of the ice and snow consumer market is still in the initial stage, and potential user energy will be further released within three years.

Liao Chen, marketing director of Beijing Snow Sports Development Co., Ltd., gave a speech on the theme of the "Safety", "Green" and "Quality" of "Safety", "Green" and "Quality", with the theme of the "post -winter Olympics" era. Liao Chen said that as more and more people go to the snow field, the safety of ice and snow sports will become the top priority of industrial development, and practitioners are obliged to provide more people with comprehensive security guarantee services.

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