A number of Japanese car companies have suddenly announced their prices. Can domestic cars counterattack?

Author:Xiaoping Finance Time:2022.09.05

According to CCTV Finance, many Japanese car companies have announced their price increase. Among them, Nissan, Toyota, Subaru, Mitsubishi, Honda, Mazda and many other old Japanese car companies. Regarding the cause of price increases, the car dealer explained that after the Russian and Ukraine incident, the high rising commodity of commodities caused the price of the main raw materials of the battery to be more than 6 times last year, and the price of nickels exceeded 2 times last year. At the same time, the general material of the body, steel and aluminum, have risen to varying degrees. Among them, Toyota Steel increased by about 20,000 per ton, a 12 -year maximum increase. Car companies have adopted prices to offset costs.

In addition to the significant price increase of Japanese car companies, sales have also severely declined. The champion style has long been gone. The latest data in August shows: Toyota, Honda, Mazda and Subaru's four car companies export the US exports of 31,6600 vehicles. A year -on -year decrease of 16.5%. Looking at a single car company, Honda fell 40%and Toyota fell 18%. It can be seen that this year's Japanese car is not good. As for the new trend of cars, Japanese cars are indifferent. Still keeping the fuel vehicle and refuse to let go. It can be said that it was early and rushed to a late collection.

In contrast, domestic cars, BYD's passenger car sales in August reached 17,3977, an increase of 157.2%year -on -year; the cumulative sales of 978,800 units from January to August, an increase of 267.31%year -on -year. Its market share in the field of electric vehicles is already a leading leader. Since entering the third quarter, BYD's sales have risen amazingly, exceeding 160,000 units in July, and 170,000 in August. In terms of overseas markets, BYD has recently entered Japan, Thailand, and Cambodia. And the European market has launched a variety of models such as Han, Tang, and Yuan Plus, and will appear in the Paris Auto Show in October.

The one -liter behind car sales is the rise of BYD and national brands. What kind of company can be called a national brand, except for the main business of the main business. Being able to come forward at the country's emergency juncture. What you can make can be made. At the beginning of the epidemic, the mask was difficult to find. BYD has become the largest mask factory in the world for 24 days. This is the responsibility of a national brand. Ms. Li Ke, Executive Vice President of BYD Group, announced that it has donated 500,000 shares to support the establishment of a hematological research center to support the Shenzhen Hospital of Peking University. This is the embodiment of corporate culture. And all this was recognized by the world. In early August, BYD was selected as Fortune 500 in 2022, and Wang Chuanfu ranked first in the Forbes China Best CEO list.

It can be seen from the decline of the sales of Japanese cars that the era of imported joint ventures everywhere is about to pass. Chinese new energy vehicles led by BYD are experiencing curve overtaking. Whether it is the future trend or the market share, Chinese cars are writing a new chapter.

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