Guangfa is upgraded by innovation -driven financial services

Author:Costrit Finance Time:2022.09.05

It has developed steadily for more than 20 years, and Guangfa Credit Card has been innovatively driven by innovation.

Zhang Hua, Secretary of the Party Committee and General Manager of the Guangfa Credit Card Center, graduated from Hunan University's financial management major and has a graduate student and a master's degree in economics management. For 25 years, Zhang Hua has been deeply cultivated in the field of credit cards. During his tenure, he has been constantly promoted, which has accelerated the quality upgrade of the financial services of Guangfa Credit Card.

Zhang Hua's resume:

In August 1997, joined Guangfa Bank;

From August 1997 -April 2017, the manager and system director of the head office of the Credit Card Center of the head office, member and deputy general manager of the Party Committee of the Credit Card Center of the head office;

From April 2017 to August 2020, he served as deputy general manager of the wealth management and private banking department (chairing work) and general manager;

From August 2020 -January 2021, the president of Ren Guangfa Bank of Heyuan Branch performed his duties;

From January 2021 -May 2022, served as Deputy Secretary and General Manager of the Party Committee of the Credit Card Center of the head office;

In May 2022, the party committee secretary and general manager of the Credit Card Center of the head office;

Guangfa Credit Card is the first domestic credit card issued by Guangfa Bank in 1995 to meet international standards. It is China's first real credit card. Since Zhang Hua officially joined the Guangfa Credit Card Center, the credit card business has been continuously carried out in an orderly and steadily. As the key brand of "outstanding retail" and the important starting point for implementing "insurance banking collaboration", Guangfa Credit Card has always adhered to the service concept of "more and farther for you". At the same time, in Zhang Hua's 25 years Under the promotion of industry experience, Guangfa Credit Card has always been based on customer value as the hub to continuously improve financial services and capabilities.

As the manager of the Guangfa Credit Card Center, Zhang Hua proposed many innovative measures to have rich experience in credit card business practice and management experience. At the same time, in other business areas of the bank, the business perspective and development concept of comprehensive finance have been accumulated.

During Zhang Hua's tenure, the high -quality financial services of Guangfa Credit Card in the past two years have gradually become popular. In 2021, the cumulative card issuance of Guangfa Credit Card exceeded 100 million. As of the end of June 2022, a total of 105 million card issued cards was issued, and the amount of circulation cards led the industry; the transaction volume of half a year exceeded 1.2 trillion yuan, the average card consumption and the active use of the card led the industry; ; I found that the cumulative registered users of the wonderful APP exceeded 70 million, and the number of monthly survival increased steadily.

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