Reading Special Special | Internet Factory launched six new apps. Which can become explosive models?

Recently, Internet platform companies can be "not idle" at all, and new apps have emerged endlessly. These APPs suggest which new motivations, new formats and new directions in the industry?

Today, let's talk about the six new apps launched by Internet manufacturers this year: there are "knowledge zones" in the social field, "friend" in Taobao, and the "friends" in the e -commerce field. The "Douyin Box"; the "N World" of the Yuan universe, and the "Xiyang" of Baidu.

No.1

District

The biggest feature of the "Knowledge Zone" APP of byte is RSS revival and de -algorithmization. The official Slogan is "defining your reading universe". The "Knowledge Zone" is similar to the Douban group, mostly created by users. In addition to the UGC model, the content production also supports RSS subscriptions. Generally speaking, the "Knowledge Zone" breaks the product form centered on the recommended algorithm recommendation, trying algorithmization, driving the content and social interaction with interest, a bit like a collection of "Douban+Post Bar+Immortal".

"Knowledge Zone" opened internal beta in April, and has not yet been launched.

No.2

Friendly

Alibaba's "Friends" app is an extension of "Taobao strolling", and Slogan is "what research". "Friends" has formed a lot of interest circle called "Research Institute". Entering the "Homepage", you can see the content dynamics released by other users. At the same time, it supports keyword search related content. When posting, users can add products purchased on Taobao through the "sunbath" function, plant grass to others, and support one -click jump to Taobao to buy. In addition, some research institutes set up a "Q & A" partition, and users can post questions.

The "Friends" APP has ended internal testing. Although it has been launched on the application store, it has not been opened for use.

No.3

Stubborn

Alibaba's "attitude" is mainly for the trendy cultural community of young people. Slogan is "attitude created by attitude." This APP shows clear youthful characteristics in visual style and functional design. At present, the "attitude stick" is mainly through community interaction and content grass gameplay to cut into the trend e -commerce track, and is incubating content creators in the college student group.

The "State" APP has been launched on the application store.

No.4

Douyin box

"Douyin Box" focuses on trendy e -commerce, but currently has a trend towards full -category comprehensive e -commerce. This APP comes from Douyin independently. The actual two have many similarities in the content settings and entry design, and the videos and live content of the Douyin account can be synchronized to the Douyin box.

The "Douyin Box" has been put on the shelves and opened up.

No.5

N world

The N world of 360 is the social networking. It is positioned as "the interest of young people's interests, and multi -person immersive interactive communities." New users need to create a virtual image first. On the "Discovery" page, you can see the "interest world" created by users. Generally speaking, the N world gathered with interests and combines a variety of social interaction methods, which is not limited to "QQ+Tieba+Soul".

No.6

Hoped soil

According to the APP, Baidu's "Xiyang" is a virtual world that "cross virtuality, existence of sustainability, and multi -person interaction". At present, the main functions include virtual space customization, all -human -machine interaction, and commercial expansion platforms. There is no UGC content for the time being. From the perspective of product form, it belongs to the virtual scene conference system.

"Xiyang" focuses on social, conferences, exhibitions and other scenarios.

At present, the six APPs have their own characteristics, and they also extend the advantages of the enterprise itself, and there is quite a tendency to integrate the existing APP functions. Although the Yuan universe app uses new concepts, it can only be counted as semi -finished or prototype. At the same time, various types of track competition apps are stable. The new APP not only faces the problems that the previous type of APP needs to be solved, but also requires differentiated features to seize the share from the head app.

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