"Hanyuan Zanthong" appeared at the 2022 China Electronic Commerce Conference

From September 1st to 2nd, the 2022 China Electronic Commerce Conference with the theme of "Innovation, Rongtong · Sharing" was held at the Beijing National Convention Center. In accordance with the "1+5" structure, this conference organized 1 opening ceremony and the main forum (the Summit Forum of the China Electronic Commerce Conference) and 5 special forums (respectively "new digital consumption, cross -border e -commerce, industrial digitalization, and digital business respectively The theme of Xingnong and High -quality Development "explores the new trend of e -commerce development). As the only place representative in the country's 2490 geographical indication protection products, "Hanyuan Pepper" appeared wonderfully at the conference.

At the meeting, the person in charge of Hanyuan County gave a speech on the "E -commerce to help the development of the country's comprehensive revitalization" at the "E -commerce to help the landmark brand development of the land" at the "Digital Merchants" special forum, and shared the development of Hanyuan County in the development and promotion of geographic logo brands in geographical indication brands Exploration and practices are promoted to the country and the world to promote Hanyuan peppercorns; to help Hanyuan peppercority sales, full -chain promotion of Hanyuan pepper upgrade, and deep -seated empowerment of Hanyuan pepper pepper brand three aspects three aspects: Hanyuan's practice.

In recent years, Hanyuan County has insisted on improving e -commerce as an important starting point, leading the comprehensive revitalization of rural characteristic industries, helping the development of the landmark brand brand of Hanyuan peppercorns, and promoting farmers to increase their income and become rich. By creating the characteristic "local museum", the "e -commerce village" of the end, the "live broadcast room" is opened, promoting small products to better connect to large markets, creating Hanyuan peppercorns "10,000 single -level" poverty alleviation agricultural products, and opening village -level agricultural products There are 372 online stores, more than 12,000 registered agricultural e -commerce users, Hanyuan Zanthong e -commerce transaction volume exceeds 1 billion yuan, e -commerce transaction volume accounts for more than 50%of the total transaction volume; Integrate industrial integration, promote the upgrading of the full chain of Hanyuan Zanthong, the coverage rate of Hanyuan peppercorns reached 100%, developed more than 50 deep -processing products such as peppercorns and beer, and developed more than 60 types of cultural and creative products such as the "Hanyuan Shuanglia" IP image. Cultivate 14 peppercorns processing enterprises, including 1 national leading enterprise and 3 provincial leading enterprises, and Hanyuan Zanthong's comprehensive output value exceeds 4.2 billion yuan; The small pepper tree has become a large industry to become rich. The 50,000 acres of standardized characteristic industrial bases realize digital management. It has built 23 "contact -free" intelligent distribution centers and 3 agricultural product logistics parks. The value of Hanyuan peppercorns has reached 4.965 billion yuan.

In the next step, Hanyuan County will deepen the unique advantages of e -commerce Unicom online and offline, production and consumption, urban and rural, domestic and international, to promote new development with new kinetic energy, and make every effort to promote the use of geographical indication brands to promote projects. The important support of revitalizing and high -quality economic development has promoted Hanyuan peppercorns to become world spices from Chinese spices and contribute to the world's delicious food.

During the event, Hanyuan County issued a sincere invitation to the guests and industry experts. Welcome everyone to experience the infinite charm of Hanyuan's "Sichuan flavor" in Hanyuan's peppercorns.

Wu Dan, full media reporter of Ya'an Daily, Hanyuan County Rong Media Center

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