New Oriental salary of 50,000 recruitment bilingual anchors, industry: near the industry's top salary

Author:Pole news Time:2022.06.20

Jimu Journalist Liu Yerui

Video editing Zhou Xin

Recently, after the "Bilingual Bilingual" in New Oriental Teachers' "Bilingual Capital", the brand Oriental selection of New Oriental Online began to release recruitment information on the recruitment website.

It is reported that Oriental selection is in urgent hiring bilingual anchors, English anchors, Douyin customer service, short video editor, operation director and other posts. Among them, the salary of Douyin bilingual anchors is 5 to 60,000 yuan a monthly salary.

Some people in the industry said that from the comprehensive data, Oriental selection has been among the head accounts of the live broadcast, and its anchor salary is also the top salary in the industry. At the same time, the registration of multiple vertical accounts also means that New Oriental may further penetrate the e -commerce live broadcast industry.

Monthly salary 50,000 recruit bilingual anchors

Since June 9, with the popularity of the live broadcast room of the "East Selection" of New Oriental Online, the new Oriental's keywords are used to frequently searches for major social media.

Jimu reporters noticed that recently, Oriental selection began to post recruitment information on the recruitment website. Recruitment information shows that Oriental selection is recruiting Douyin bilingual anchors, with goods, and agricultural anchors.

Among them, Oriental selection of Douyin bilingual anchors requested candidates to have a bachelor's degree or above, and graduates such as China -Chuan and Central Opera are preferred. The job salary reached 50,000 to 60,000 yuan.

Jimu Journalists learned that the post mainly requires the inspiration and guidance of audiences with potential shopping needs to complete the purchase process to achieve the GMV (total product transaction amount) indicators; guide the audience to pay attention to the live broadcast room to achieve powder increase indicators; cooperate with short video shooting work, etc. Essence

Ms. Guo, who worked in the live broadcast industry, told Jimu Journalists that the salary of bilingual anchors opened by New Oriental was almost the top industry.

"Take me as an example, the basic salary of our team in Shenzhen in Shenzhen is 6,000 yuan, which is more of a quote." Ms. Guo said that even so, the highest salary of the team was only 30,000 yuan.

But for the high salary selected by the East, Ms. Guo admits that the person he recruited is worthy of the salary. "The general live broadcast team will not make the candidate's academic qualifications, let alone the anchor has the ability to have bilingual ability." Ms. Guo said.

On June 20, Jimu Journalists noticed that the post has been online and down from the recruitment website. However, Dongfang selection also has a monthly salary of 20 to 40,000 yuan bilingual anchor positions in recruitment. In addition, New Oriental also has live anchor positions with a monthly salary of 2.5 to 50,000 in recruitment.

Oriental selection a large number of recruitment talents (picture source: network)

As for the withdrawal of the recruitment information, it was because of the appropriate candidate or other reasons. The customer service of the recruitment website said that it was impossible to judge and specifically ask the publisher.

Jimmu reporters contacted the HR of the recruitment information, and did not receive a reply as of press time.

Cumulative sales in the past 30 days exceeded 400 million

Earlier, in an interview with the Red Star Capital Bureau, New Oriental Online Relevant persons said that since its establishment, it has been encouraging and interested in New Oriental Online Teachers to try anchor positions. Power, I also ask everyone to give the East to select more time and patience. The person also said that when choosing anchor, it attaches more importance to the connotation of the anchors, such as talking about vomiting, cultivating in place, and interesting.

Relevant sources in New Oriental Online also said: "Although the company has achieved some achievements, the entire team also soberly aware that the Oriental selection is still a primary school student in the live broadcast industry. I hope everyone can give us more time and patience, (let us) Continue to grow. "

Ms. Guo said that from the perspective of data, the selection of Oriental selection is currently among the head accounts that have been entered into the live broadcast. At this stage, a large number of recruitment anchors is to further expand the market preparation.

The data of shaking check shows that Oriental selection accounts now have 16.858 million fans. In the past 30 days, the account has accumulated 727 items, with a cumulative sales of 5.666 million pieces, with a cumulative sales of 405 million yuan. On June 18th, the cumulative number of viewers in the East selected live broadcast reached the peak, and a total of 61.673 million people watched the live broadcast on the day.

The total sales of Oriental selection have reached 4 billion (source: shake check)

The cumulative number of viewers reached its peak on June 18 (the source: shake check). At the same time, the shake check data gave the account for the first broadcast and the latest data comparison.Data show that in just half a year, the sales of Oriental selected accounts have increased by nearly 40 times.

Oriental selection live data comparison (picture source: shake check)

Jimu Journalists also noticed that in addition to the Eastern selection account, New Oriental Online also registered 3C digital, beauty, books and other types of accounts.

Eastern selection has been opened multiple accounts (picture source: shake check)

"It can be seen that the selection of Oriental is not only recruiting bilingual anchors, but also recruiting agricultural products anchors." Ms. Guo said that in terms of its recently opened multiple vertical accounts, New Oriental may further penetrate the e -commerce live broadcast industry in the future.

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