Reporter survey ｜ How can the childcare industry be raised and educated?

In children's growth, at the age of 3-6, they have entered kindergarten and received compulsory education at the age of 6 and have long become the default education model.

According to relevant investigations of the National Health and Health Commission, more than 30 % of families have expressed their need for childcare services. In June of this year, the data released by Ai Media Consultation showed that in 2021, the size of the Chinese infant childcare market reached 139.66 billion yuan, an increase of 127.9%year-on-year. It is expected that in 2027, the size of the childcare market for infant childcare in China will reach 1863.2 100 million yuan.

In August of this year, the National Health and Health Commission introduced the "Guiding Opinions on Further Importing and Implementing Active Fertility Support Measures" (hereinafter referred to as "Opinions"), saying that infants and young children are unattended as the primary factor that hinders fertility. /3 families have childcare needs, but the supply is obviously insufficient. Behind the strong education demand and increasingly large -scale care industry, but behind the relatively low entry rate, it reflects the structural imbalance of supply and demand for the nursery market, which also exposes a huge gap in my country's full age education. 3 Infants under the age of age have become popular issues for public discussion.

Recently, the reporter visited the parents of infants and young children under the age of 3, childcare institutions and practitioners to present the current status of child care in Guangzhou, unveiled the trapped industry, and look directly at the "child breeding" shortcomings in the construction of childbearing -friendly society. Essence

Teachers and children play games. Photo by Guangzhou Daily · Xinhuacheng reporter Chen Youzi

Status quo with dolls

The most economical and stable with the doll

There are not a few full -time babies

Ryo -generation babies and full -time babies are more favored by most dual -employee families. Among them, the intergenerational baby is considered the most economical and stable way. Chen Haipeng feels very lucky. "Dabao is 6 years old and Xiaobao is 3 years old. Both children are brought with grandparents, which saves us a lot of heart. My mother and my mother took the children out on weekends to take a look. The rest would be. "Chen Haipeng said that his family was a more traditional family. Parents would not allow themselves to send their children to the childcare class, and he would not worry about" outsiders "to bring, so he never considered parenting and childcare classes. However, there are also contradictions in the next generation, such as the conflict of the concept of new and old parenting, and the parents became loneliness from the "old drifting clan" to strange cities.

If there is no elderly to help himself to bring your baby, you need to consider many factors with a baby. After giving birth, Wu Yu always wanted to go back to work, but the problem was in front of him. Wu Yu counted a account, and the 7 -month -old child had to go to the childcare class, and the monthly charging was around 6,500 yuan. If you could not pick up the child before 5 pm on time, you need to pay a night fee. The child can Wait until 7 o'clock. In addition, there are children's supplementary food and meals, including a total of 850 yuan, with a total expenditure of about 7,500 yuan per month. Wu Yu also inquired about the price of childcare parenting. It was about 6,000 yuan/month. After the multi -party weighing, Wu Yu decided to continue to be a full -time mother.

But the full -time baby does not mean that it is a perfect solution. Economic pressure is the most realistic issue. One less income at home means living carefully, and spending money mainly around the family and children's expenditure. The second is the emptiness of self -emptiness and the anxiety that leaves the society. In the interview, Wu Yu expressed his envy of the women to work many times. "Choosing a full -time baby is your own willingness, but there is still a feeling of being forced to pay, because all your body and mind are in the family."

The teacher was comforting a aggrieved boy. Photo by Guangzhou Daily · Xinhuacheng reporter Chen Youzi

Parents' concerns

Is the institution reliable?

Is environmental hygiene? Is it expensive?

Whether it is one child, two children, or three children, how to bring a baby is a problem that plagues people. During the reporter's visit, more than 80 % of the families said that there was a nursery institution near their home. More than half of the families have the willingness to enter the trust, but whether the institution is safe, whether the teacher has a sense of responsibility, whether the environment is hygienic, whether the operation of the infant teacher is standardized, etc., affecting the family entry behavior. Among them, institutional charging standards and security are the factors that the 20 families in the interviews are almost concerned.

In the reporter's investigation, there are two main types of nursery institutions, one is social forces investment institutions, the other is an enterprise self -run institution, and the social forces are mainly based on social power investment institutions, which are the so -called private education institutions. "The reputation of private institutions is the most important. What should we do if the institution runs after paying the fee? How can we guarantee the standard operation of the organization? If there are more public institutions, inclusive institutions, or deduct some tuition fees, house subsidies given by entrusted entrusted household , Can also give parents the confidence and confidence to send their children into the trust. "Some families who interviewed said that many childcare institutions charged the family's affordable scope.

刘临川的儿子5个月了，他看过不少托育机构，“如果有公立机构或者找大品牌的机构，或许会更让人放心。”为了消除他的顾虑，托育机构曾表示，可以Provide parents with qualifications and say that the institution has a full -scale coverage of cameras, which can provide relevant pictures and videos. Liu Linchuan thought that after repeatedly decided that the mother's mother had taken maternity leave, and took the old man at home to help take the child. "The old man at home has always wanted to take care of the child."

Even if the child is sent to the care institution, the time to pick up the child is a problem. Zhang Qian, who lives in Zengcheng, is a primary school Chinese teacher. After pregnant with Erbao, she sent Dabao to the childcare institution. Zhang Qian feels that the childcare institution can provide children with some daily skills, and can also teach children to self -discipline. Sometimes they are more cost -effective than asking aunt. But many institutions have to pick up between 4:30 and 6 pm, which makes her headache. "Double employees are difficult, we can't guarantee that our off -work hours will be on time. If it can be held at about 7 o'clock, this situation will be greatly relieved." In a kindergarten in Luoxi, Panyu, children lined up to wash their hands (information picture pictures (information picture pictures To. Photo by Guangzhou Daily · Xinhuacheng reporter Chen Youzi

Industry survey

Cost difficult to fall

Uncomfortable source is a common problem

During the visit, "surviving first" was a common voice from the nursery institution. Many childcare institutions are in the beginning period, and they are mainly small and micro enterprises, and their ability to resist risks is insufficient. For nurturing institutions, it is a common problem for cost difficulties, unstable source, weak pressure resistance, and difficulty in trust.

"In the past, it has never been like this year. Many parents said that due to economic influence, they had to send their children back to their hometown to raise them." In the past three years, Mr. Tang, the person in charge of Guangzhou Junmeng International Children's House, felt the hardest this year. "It is not a miscellaneous fee every month, and the salary of the rent and the teacher will be nearly 300,000 yuan." Teacher Tang introduced that because the cost is difficult to fall, the stable source of students is the source of cash flow that each institution depends on the survival.

The education industry has always been generally optimistic. Earlier in the early years, some people joined the early education and childcare industry in order to earn fast money, causing publicity and reality. "This greatly reduces the reputation of the infant care industry. At present, the unbelievable of the industry is caused by the parents. Important factor. "Teacher Tang's institution did not have children under 1 year old. "In order to recruit low -age children, we bought massage chairs and small beds. Later, I found that almost no parents came to consult. Some parents did not know that children with 6 months could also send childcare."

The same voice was confirmed here by Mr. Chen, Mr. Chen, Guangbo Boyue Tude Cultivation Center. As an enterprise -run education center, and was selected as a high -quality service demonstration site in Haizhu District last year, the center has a higher credibility, but the recruitment still requires a lot of effort.

"We are their own property, so the cost of rent at rent will be relatively good. At present, we are in the application area of ​​inclusive care pilots, and the charging is basically the price level of the inclusive garden." Teacher Chen told reporters that most of them are currently most of them. At present, most of them are currently. Infants and young children do not know enough about childcare institutions, and they are more inclined to conservative parenting methods. There is still a long way to go to the "rigid" of childcare kindergartens to become parents.

Although the care industry is currently advocated, the phenomenon of cumbersome processes will occur in specific operations. It is understood that in order to regulate the operation of nurturing institutions, Guangzhou currently implements a "registration filing" system for infant childcare institutions under the age of 3. Teacher Zhao, the person in charge of a childcare institution in Guangzhou, told reporters that the venue use certificate is the most embarrassing, "how to reduce the rent and exemption, etc., I hope that there are more refined guidelines to introduce, so that we can better enjoy policy dividends ","

The little girl is happy to play.

Guangzhou Action

Coordinate to build a 15 -minute community childcare service circle

In 2020, Guangzhou passed the "Implementation Plan for Promoting the Infant Care Service in Guangzhou" (hereinafter referred to as the "Implementation Plan"). The "Implementation Plan" states that Guangzhou will establish and improve the standardized management system for infant care services.

Last year, the Guangzhou Health and Health Commission announced the units of high -quality service demonstration sites under the age of 3 in Guangzhou under the age of 3, and launched the "Guangzhou Care Map". On the eve of June 1st this year, the "14th Five -Year Plan of the Population Development and Social Field of Guangzhou Population and Social Field" was clear again, and the 15 -minute community childcare service circle was coordinated. Standardize and promote the development of the nursery industry, and provide parents with "willingness, dare to trust, rest assured" services. The introduction of a series of policies and programs has planned the development of the development of the infant care industry, and it also largely boosted the industry confidence.

In recent years, community mutual assistance and family education have appeared in many places in Guangzhou. Short support service. In addition, many people have opened a family care park in their own residences to provide services to infants and young children under the age of 3. Due to low operating costs and low enrollment pressure, this type of childcare method shows a diversified business model.

It is undeniable that the demand and policy dividend of childcare continues to attract investors to enter the game. Expand the supply of standardized nursery services, reduce the burden of institutional operation, and focus on solving the structural imbalance of supply and demand market for the nursery market.

How to boost parents' trust in the care industry? How to make the development of the nursery industry more confident? Cheng Xinxin, the president of the Guangzhou Infant Care and Care Service Industry Association, said, "The development of our country's childcare industry is relatively late, but this is a very future industry. We must first use parents to rest assured as an institutional development orientation. The education industry is essentially the service industry, and the quality of service determines the development of the industry. "

It is understood that Guangzhou currently implements a "registration filing" system for infants and young children under the age of 3. In order to regulate the operation of nurturing institutions, the institution has very strict requirements when applying for filing. Liu Xiaoni, Secretary -General of the Guangzhou Infant Care Care Service Industry Association, said, "The most important thing is that the city's nursery institutions can regulate the operation and use professional services to obtain the trust of parents. The record can provide parents with peace of mind. "(If there is no special label in the article, the interviewees are a pseudonym)

The little boy is reading.

Link

How to find a reliable and assured education institution?

At the end of last year, the "Guangzhou Care Map" was launched and showed to the majority of their families to show that the city's more than 200 nursery institutions have passed the health care of the city for parents to choose. The majority of parents can check the compliance custody institutions on the "Health Bear Touring Map Mini Program", or check the institution evaluation on the review platform and other channels, or preliminary understanding of the neighbor's introduction, community advertisement or ground leaflets.

Liu Xiaoni suggested that parents must first understand whether the institution has been filing and whether there is a good reputation. Secondly, parents can visit the environment of the park and check whether the equipment and facilities meet the requirements of childcare care services under the age of 3. "At the same time, parents can also understand the purpose of running the park in the childcare institution, the process of living and activities of infants and young children, and understanding the qualifications of the personnel of the institution." Many institutions have also opened the entry experience activity. Later, you can conduct as soon as possible to enter the entry experience, and choose to choose a nursery institution suitable for children.

Wen, Tu/Guangzhou Daily · Xinhua City Reporter: Yang Chaolu (except for signatures) Guangzhou Daily · Xinhuacheng Editor: Li Fenghe

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