Shouguang has a "non -legacy hand" a street

On August 29, Shouguang City's non -relics created cultural street opening and "Caidu · Wenboyuan" digital platform was launched. On the same day, the city was awarded the first batch of non -heritage workshops, two "five -entry" demonstration sites, and 3 provincial non -heritage projects for 10 Shouguang.

At present, more than 20 non -heritage shops including Cultural Street Gathering Laochemical, paper -cutting, straw editors, and woodcarving, focusing on the construction of non -relics building museums and Douyin live broadcast bases, and more than 400 categories of more than 400 categories and sales Create goods and hold more than 500 live activities. At the Cultural Street Live Base, it focused on the development of Shouguang non -remaining hand -made Douyin shops, and made every effort to carry out normalized online sales and live broadcasts.

Among the many non -heritage projects, the provincial intangible cultural heritage project, Yongshengtang TCM bone injury therapy has aroused the attention of everyone. Zhang Jianwei, the fourth -generation inheritor of the therapy, is treating patients. "After the tendons on both sides are completely relieved, the ridge reset." While he kept kneading the patient's shoulders and neck with both hands, he explained to everyone. Yongshengtang TCM bone injury therapy also followed the development of the times and continued to innovate. On the basis of traditional Chinese medicine bone injury therapy, Zhang Jianwei developed new dosage drugs and series of drugs and series of drugs such as cream, Dan, Maru, and San, which greatly relieved the pain. "In order to be better understood by everyone, we build Zhang Sanbai's brand and hope that Chinese medicine can be well known to more and more people." Zhang Jianwei said.

Building a non -heritage cultural street is a wonderful pen for Shouguang to promote the creative transformation and innovative development of excellent traditional culture. Earlier, Shouguang insisted on online and offline synchronization to allow more hand -made products to embark on the road of marketization and industrialization. Five non -relics -made product sales experience venues. Among them, two venues, including Shouguang's non -relics, and Shouguang City Cangjie Chinese Character Museum of Art Museum, were identified as the first batch of "five -entry" demonstration sites of "Shandong Handao · Weiyou Shangpin".

"Tiger head chicken is a well -known eaten of Shouguang. It has deep historical and cultural heritage. In the past, we mainly showed and sold with our own channels. In the future, through non -relics, we can build a cultural street to increase our popularity and market share. Good things. "Dong Wenlong, the founder of Dongfu Tiger Head, said.

Faced with the new situation and new situation, Shouguang promoted the development of cultural and literary digitalization, online drainage and offline experience, developed the "Cuidu Wenbo Garden" applet, integrating literary and artistic publicity, boutique display, art appreciation, and exchanges. Painting and calligraphy, photography, purple sand, paper -cut salt art, ceramic art and other art boutiques push to the Internet. There are 10 major items in accordance with the art category, which can be appreciated, interactive exchanges and product transactions online, so that all kinds of exquisite art and high -level art appreciation services can be entered into ordinary people's homes.

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