Agricultural and Rural Ministry to Maiji District to carry out agricultural brand public welfare assistance activities

Maiji District Rong Media Center News (Reporter Zhang Liyuan) In order to further implement the public welfare assistance measures of the Ministry of Agriculture and Rural Ministry of the Ministry of Agriculture and Rural Affairs, and guide the help Maiji District to accelerate the construction of agricultural brands, promote the development of characteristic agricultural industries, broaden the line On the sales channels, do a good job of brand building and protection, from September 6th to 7th, Wang Yimin, deputy director of the National Agricultural Exhibition Hall, and his party went to Maiji District to carry out agricultural brand public welfare assistance activities through research, discussions, training and other methods. Essence Wu Hong'an, a second -level inspector of the Provincial Agricultural and Rural Department, a member of the Agricultural and Rural Ministry of Agricultural Brand Expert Work Committee, the director of the Yuanyi Think Tank Agricultural Research Center, Titidin, the Ali Digital Training Center certified lecturer, the founder of Nijie Technology Investigator Li Wenjun participated in the event.

The research team successively went deep into the outskirts of Maiji District, Nanshan Wan Mountain Flower Cow Planting Base, Tianshui Shuangyuan Fruit Industry Co., Ltd., Tianshui Jinxin Farmers Professional Cooperative Planting Base. Agricultural brand construction and agricultural industrial base construction.

At the symposium, the research team and his party talked to the participating enterprise representatives to learn more about the production and operation status of the enterprise, the future development plan, and the problems encountered by the company's brand building. The research team fully affirmed the construction of the national agricultural industrial base of Maiji District. It also pointed out that Maiji District has unique regional conditions, beautiful ecological environment, obvious location advantages, and a good development foundation. It is necessary to continue to increase the cultivation of the agricultural industry, highlight the large -scale development of the industry, strengthen the branding of corporate branding, make full use of the e -commerce platform to broaden the sales channels of the special agricultural products of Maiji District, and strive to build the complete industrial chain of the agricultural product of Obi District; to continuously strengthen the brand's brand Development strategy, through market -oriented operations, build an e -commerce network operation platform, create a good development and sales platform for modern agricultural industry in Maiji District, promote agricultural baseization, industrialization, and large -scale development, improve the agricultural industry chain, promote agricultural efficiency, efficiency, efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency, and efficiency. Farmers increase their income; we must actively draw on advanced experience in foreign countries, strengthen publicity and promotion, strengthen brand protection, assist in supporting enterprises to build characteristic brands, further promote agricultural standardized production, enhance the added value of agricultural products, consolidate the foundation of agricultural product brands, and continuously expand the impact of agricultural product brands in Maiji District Power and core competitiveness.

At the subsequent training session, the Agricultural and Rural Ministry of Agricultural Brand Expert Working Committee, member of the Yuanyi Think Tank Agricultural Research Center Tie Ding and Ali Digital Training Center certified lecturer, and founder of Nijie Technology Ni Shaohua, respectively Analysis and new media live e -commerce operations have trained corporate representatives. The training focuses on the development strategy of brand development, the construction of agricultural product brand construction, the development of new media marketing channels, and the techniques and methods of new media e -commerce operations. The training class was full of dry goods and the atmosphere of learning was strong. The trainees said that they had a lot of benefits.

The heads of the District Agricultural and Rural Bureau, the District Fruit Industry Development Center, the District Agricultural Products Quality and Safety Monitoring Center and 18 leading enterprises participated in the event. 【Edit Liu Meili】

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