Yu Minhong confirmed that some agencies dig Dong Yuhui: I don’t want them to be a tool for making money

#Why can Dong Yuhui become popular#

#Dong Yuhui explosion#

##

#Yu Minhong confirmed that some institution digs Dong Yuhui#

... ...

Recently, the New Oriental Live Teachers represented by Dong Yuhui have been on fire, and various Weibo topics have frequently appeared on the hot search. Yu Minhong said in a live broadcast that there is indeed an institution that is digging them, but New Oriental does not want them to become a tool for making money.

From "not optimistic" to "reverse wind turning"

In December 2021, New Oriental released the selection of Oriental, the company's founder Yu Minhong, and the company's founder Yu Minhong carried out the first agricultural product live broadcast and cargo. At the beginning, market participants were not optimistic about a education institution to be able to do a good job of live broadcast and cargo. In the first half of 2022, it was always in a "tepid" state.

Until recently, on June 9th, New Oriental English master Dong Yuhui selected the live broadcast room in the Oriental to bring goods, and made the first place in Douyin on the night in the live broadcast mode of the bilingual live broadcast mode to achieve "reverse wind turning". Since then, the model of the Eastern selection of bilingual "cargo+teaching" has been completely hot.

In the capital market, New Oriental's online stock price rose from HK $ 3.7/share at the time of June 1 to the HK $ 25/share at the closing of June 17, and the cumulative increase of 576%in 12 trading days. As of 4 pm on June 20, the number of vibrato fans in the East has exceeded 17 million.

"Dong Yuhui style" cultural live broadcast

Others live broadcasts with goods, simply selling goods, screaming and repetition of infinite cycles, all are to put on links, fight speed, and place orders. In addition to selling goods, Dong Yuhui lives, in addition to selling goods, but also sells fireworks, poems and distant places.

As a clear stream in the live broadcast industry, the new "Internet celebrity" Dong Yuhui is more worth exploring than any of the previous current anchors. He is not particularly outstanding to say that the face value, mouth talent, and field control ability, etc., then why did he spell a blood path in the live broadcast industry in the smoke?

The first is the power of culture. There are two things that seem to be incompatible, because with cultural intervention, everything becomes logical. Followed by interesting souls. Although "good -looking skin" is a powder suction weapon in the field of live broadcast or short video, "interesting souls" should be the case. There are many professionals who do not rely on their face value and knowledge, and insist on their luck. They work silently in the field of vertical subdivision, and open up the "ceiling" a little.

Yu Minhong confirmed that some institutions are digging Dong Yuhui

Recently, after the new Oriental anchors represented by Dong Yuhui became popular, many people would ask if there are many institutions to "dig" these teachers? On June 19, Yu Minhong said in the live broadcast that there are indeed institutions to dig them. He said that New Oriental must not only admit them in terms of interests, but also give greater development platforms. "Do not want to turn them into a tool for making money in New Oriental, but hope that they can really grow up. Growing to the end, they feel that the New Oriental platform is not enough. They will be very happy to leave New Oriental because they go out from New Oriental. "

On June 20, Yu Minhong announced in the live broadcast that he awarded Dong Yuhui a special award of chairman. In addition, Yu Minhong also revealed that he was not in a hurry to grow the live broadcast room. Earlier, Yu Minhong had repeatedly praised Dong Yuhui and expressed his gratitude to him. He also promised to give Dong Yuhui equity.

Source: China Economic Weekly, Xiaoxiang Morning News

- END -