Is Dong Yuhui being squeezed out?Oriental selection to find celebrity assistance

Recently, Six Shen Lei Lei, Liu Zhenyun, Liang Xiaosheng, Mai Family, Yue Nan and other writers, Zhao Yan, Gu Tianle, Chen Peisi and other actors, scholars such as Zhang Xiaomeng, Liu Run, Xue Zhaofeng, as well as Cai Zhizhong, Wang Liming and other celebrities. See the live broadcast room in the East.

These celebrities came to the East to select, and they talked on the surface, but in the end they were selling goods. The amount of days in the live broadcast room could get good benefits.

They chose the East selection. In addition to Yu Minhong's connections, the tone of the East selection seems to be higher than the average live broadcast room. The Eastern selection selection of them is because if you "overdraw" Dong Yuhui's individual continuously output, it may lead to insufficient momentum. I am afraid that one day it will be "used".

Before the anchor "was hollowed out", the east selection of the literary tone seemed to need some cultural celebrities to help himself.

"Big Coffee Show" in the live broadcast room

On the evening of September 7, the writer Liu Shen Leilei came to the East to select the live broadcast room, and together with Yu Minhong and Dong Yuhui, to promote the new book "Tang Shi Cambrian".

Just a few days ago, Liu Zhenyun, the original writer of movies such as "Mobile Phone" and "1942", also guest about the Dongfang selection live room, and talked about literature and life with the anchors.

In addition, after the novel "The World" was adapted into a TV series, the author Liang Xiaosheng came to the East to select the live broadcast room and talked with Dong Yuhui for more than two hours. Essence

The original author of the film "The Wind" also came to the East to select the live broadcast room to sell his new work "Sea Sea Life", which became a genuine "seller".

In addition to well -known writers, many acting arts have also been selected by the East to invite to the live broadcast room, and sell tickets for movies with Dong Yuhui and others.

Zhao Yan, the director of "New God Bangs · Yang Yan", came to the live broadcast room recently, and promoted the new movie with Yu Minhong and Dong Yuhui.

Gu Tianle, who "only solar can black him", also promoted the movie "The Battle of Tomorrow", and not long ago, he was selected from the East.

As early as more than a month ago, another performing arts master Chen Peisi also rarely selected the live broadcast room in the East and the anchor Dong Yuhui about "All the comedies, showing a disabled beauty".

In addition, the economist Xue Zhaofeng came to the live broadcast room to talk to Yu Minhong and Dong Yuhui in the live broadcast room, telling that "money is a thing that does not require self -prove" and sells his own works.

Zhang Xiaomeng, the author of "Toughness", Deputy Dean of the Yangtze River Business School, Liu Run, author of "The Lobe Logic", former Microsoft Strategic Cooperation Director, Yue Nan, the author of "Northern Crossing Beibei", also came to the East to select the live broadcast room. Selling books with Yu Minhong and Dong Yuhui.

When Dong Yuhui was absent, there were also Taiwanese cartoonists Cai Zhizhong, Professor Wang Liming of Zhejiang University, and Guo Jianlong, the author of "Two hundred Years of Africa", came to the East to select the live broadcast room, chat with the anchor, and sell books while chatting.

From the perspective of Pan Ge, after inviting these celebrities, the live broadcast room selected by the East seems to have become an interview program and a public class of TED. What is selling in the live broadcast room, it is no longer important at this time, what is important is "learning, learning, and learning again."

Celebrity+Oriental selection, the top flow of live selling goods

As a live broadcast room, why do you like to ask celebrities to live broadcast? From the perspective of Pan, this matter is actually a win -win situation for the selection and guest celebrities in the East.

For these celebrities, the biggest benefit of selecting live broadcasts in the East is to use its rich traffic to build momentum for their works.

Today's selection of Oriental, under the leadership of Yu Minhong, has become the top flow of the live broadcast industry. It has more than 25 million fans in Douyin, and there are tens of millions of people watching almost every live broadcast. After a live broadcast of about 18 hours, it can achieve sales of 20 or 30 million yuan.

And such top traffic has also brought huge benefits to the works of these celebrities, allowing them to feel the terrible traffic of the live broadcast room.

Pan Ge once mentioned that Dong Yuhui seemed to be the first person in the book. Today, this book is the first person to show its terrible sales capabilities in front of many writers.

For example, in the live broadcast of Teacher Yue Nan, the live broadcast has not officially started, and the 7,000 volumes of "Nandu North" were snapped up. After hearing the news, Teacher Yue Nan also presented a "shock emoticon".

According to the cicada mother data: In the last 30 days of the East selection live room, Liang Xiaosheng's "The World" sold 21,000 copies, with sales of 3.273 million yuan; Mai's "Life Haihai" sold 85,000 copies, with sales of 23.45 million Yuan; Liu Zhenyun's "One Sentence Ten Thousand Sentences" sold 41,000 copies with sales of 1.4 million yuan; Zhang Xiaomeng's "Toughness" sold 29,000 copies, with sales of 1.1 million yuan; Xue Zhaofeng's two books "Xue Zhaofeng's economics of Xue Zhaofeng "Lesson" "Lecture on Economics of Xue Zhaofeng" sold a total of more than 62,000 copies, with a cumulative sales of over 4.65 million yuan.

In addition to books, the live sales of literary and artistic works such as movies are also considerable.

The cicada mother shows that: In the last 30 days, the "New God Bangs · Yang Yan" movie tickets that are priced at 19.9 yuan have sold 163,000 sheets in the Eastern Selection room, with sales of 3.239 million yuan; "Battle" movie tickets sold 100,000 in the live broadcast room, with sales of 1.999 million yuan. Dong Yuhui was almost hollowed out?

Although the live broadcast and the effect are good, why not choose to make a friend, Crazy Xiao Yang, and Simba's Xinxuan series live room, but to cooperate with the East?

In Pan Ge's view, it is mainly for three reasons. First, Yu Minhong has been in the business community for many years, and has been connected. Many celebrities are willing to give him face.

For example, old artists such as Chen Peisi rarely showed their heads on the Internet, but came to the East to select the live broadcast room to talk to netizens about life.

At the same time, celebrities such as Li Guoqing, Zhou Hongyi, Zhang Chaoyang, Feng Tang, etc. have recently frequently connected live broadcast with Yu Minhong, allowing many netizens to see big coffee dialogue.

Second, the tone of the selection of live broadcast rooms in the East is also consistent with the tone of these cultural celebrities.

For example, celebrities such as Liu Run, Zhang Xiaomeng, and Xue Zhaofeng have a strong "scholar" label. Whether it is the "family, play 666" painting style of the Simba family, or crazy Yang brother's crazy bargaining sells goods, selling goods Forms are not good at their storms.

In contrast, the Eastern selection live room, the anchors are all former New Oriental teachers, with sufficient cultural literacy, and frequent golden sentences in the live broadcast room, full of literary and artistic atmosphere, and it is easy to have a benign interaction with these celebrities.

Third, it may also be the most important reason. Oriental selection anchors represented by Dong Yuhui, their own knowledge and cultural reserves seem to be emptied.

For example, as the number one anchor selected by the East, Dong Yuhui lives on average for nearly ten hours a day, which is also the Iron Man who can't hold it. Although the so -called golden sentences are not original, such as "Alaska's cod" section comes from Taobao The shop's "continuous step" copy.

However, just memorize these copywriting and then express it to the audience in the live broadcast room, you need the strong operation of the CPU of the brain; not to mention the random response during the live broadcast, the original content of its own content, and let the live broadcast live this matter. It has become a bit of hard work.

To this end, there are constant calling on the Internet to let Yu Minhong take a vacation on Dong Yuhui, warning him, "Although Yu Hui is good, don't be greedy."

When Dong Yuhui and other anchors, when the content output insufficient power, these connotative celebrities seemed to be the most suitable candidate for the live broadcast room.

Friends selected by the East came to the live broadcast room to "help the field", while the icing on the cake, it seemed to be giving charcoal in the snow.

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