Li Guangdou: The high -end Chinese brand is facing strategic opportunities

Zhongxin Jingwei, September 9th. The 22nd China International Investment and Trade Fair was recently held in Xiamen. Li Guangdou, a brand strategic expert and a CCTV brand consultant, delivered a keynote speech at the Xiamen Ceremony of China. Li Guangdou takes the roads of Chinese local brands such as Mengniu Toron Su, Haier Casa Di, Yanzhiya, Bowl, and other brand ascending positions. And the implementation method of brand marketing new thinking.

Li Guangdou pointed out that brand competition is the core competition of a country. Measure the strength of a region, see how many national brands it has, and measuring the strength of a country to look at how many worldwide brands it has. Rome was not built in one day, nor did the brand achieve it overnight. The brand should be our greatest value consensus, the most precious asset of the enterprise, and one of the most important soft power of the country.

Li Guangdou said that the rise of China's rise and long -term stability depends on the development of low -quality and cheap labels to the mid -to -high -end development of Chinese brands. Chinese brands must not only change the world's prejudice to Chinese products, but also reshape Chinese people's confidence in Chinese brands. If the Chinese economy wants to ensure the long -term and stable development and improvement, in the end, it is still necessary to rely on Chinese enterprises to serve the domestic and international dual cycles, plan and promote development with a global perspective, create more model companies with global well -known brand image, and contribute to the world to the world Chinese brands the power of.

He said that innovation and brand -driven are still the most powerful dual engines in the world economy. China wants to build an innovative -driven country, the Chinese economy must switch the kinetic energy, and complete the "Chinese manufacturing to China, the speed of China to China, and the direction of Chinese products. The "three changes" of Chinese brands "; Chinese companies should use unremitting efforts to enhance the competitiveness of Chinese products through unremitting efforts, realize the rise of brand values ​​from flat -level to high praise, and change the status quo of" manufacturing big countries and small brands ". (Zhongxin Jingwei APP)

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