When hobbies can become a career: a huge amount of star map to protect the original intention of 2 million people to create

Jimu Journalist Pan Xizheng

Recently, the 2022 huge Star Map Master's Day with the theme of "Foregather all the way up" was held online. As of now, huge stars have exceeded 2 million to receive orders. Douyin helps yourself to turn your hobby into a career is undoubtedly a very lucky thing for people. In order to protect the original intention of the master's creation and protect the "good content", huge stars have made a lot of efforts and attempts this year.

Giant Star Map Confusion

The Growth System of the First Condition: Invest in real gold and silver support

The huge stars always believe that creation is the starting point of everything. Previously, in order to promote the development of platform masters and improve the number and quality of the content of the master's creative content, huge star maps have also launched many creative experience sharing courses and support plans.

This year, the platform newly released the first talent growth system. From the perspective of professionalization, we also take into account the content value and business value.

The road to growth can be summarized as "departure-exploration-harvest" stages, and the problems in creative and operational in each stage are different. In this regard, huge stars have released a complete set of expert growth support systems, using platform capabilities to guide ideas to help experts solve the confusion of different stages and continue to grow on the road of creation.

During the "departure" stage, most novices lack basic creation and business awareness. The huge amount of star maps provides official novice tasks and matching courses that are specially used to practice to help understand and practice business single processes. "The Book of Answers of the Giant Star Tu" provides a reference of growth path.

During the "exploration" stage, the creation and income of experts is often not stable. The huge star map upgrades the star plan, and brings more assistance to the masters through the star of the star. Human cooperation and incubation finally helped the experts find the content paradigm of "have advantages, users are valuable, and brands have budgets", forming a stable style.

在“收获”阶段，达人对加强自身专业性和内容创作确定性有了更高追求，巨量星图全新推出「星动计划」，投入千亿流量激励扶持新体裁、优质商单内容、 Innovate models to help creators maintain leading advantages in fierce competition;

At the "on the road" stage, the biggest common characteristics of experts are not limited to themselves, considering a longer -term career cycle, and obtained wider social recognition. The huge stars will pass the 4+N "STAR Up Starlight" series of courses, bringing opportunities to communicate with platforms, peers, brands, and academic experts at this stage to help experts sort out professional development logic, and Provide long -term learning guidance to achieve continuous glow and upward.

Next, huge stars will invest as high as billions of cash and 100 billion traffic support to support the long -term career development of experts.

Creation is the starting point, monetization is a booster

The huge amount of star map believes: commercial influence = content appeal+masters of people+star map marketing capabilities.

When growth becomes the core topic of brand attention, and good content is expected to become a new leverage that leveraged the increase in all parties in the industry. Through huge stars, you can see the greater value of the content of the expert and the possibility of more growth.

At present, the number of people with an annual income of more than 500,000 stars has increased by 171%year -on -year, and the number of masters with an annual income of more than 1 million increased by 234%. The number of creators who obtained a business single income of huge stars increased by 64.1%; creative income increased by 72.2%year -on -year. This set of data undoubtedly gave the Dazhis a stronger confidence.

Creation is the starting point, and monetization is a booster. Why use Douyin creator as the main business? Many people said: When work and interest can be the same thing, I chose it without hesitation.

The master@达 达 is a Chengdu blogger. TA always remembers the feeling when receiving the business order for the first time. For TA, this means that the account starts to monetize, and it can go forward more frankly. There is no need to have the pressure of cost expenditure, and it can have more sufficient funds to make more refined content. It also means that TA can start to prove the value of this account and start to prove the ability of the account to make a business list. Although in order to create, I often don't go home for several days and sleep on the sofa next to the computer.

Will the premature pick -up list be dropped, and will be resisted by fans? This is not only the concerns of the master@这 这 这, but also the general concern of thousands of creators. But in fact, many people have discovered that fans are not so exclusive. A lot of business list content and data are very good, and many fans have found emotional resonance in the video. Even if wearing shackles and dancing, you can find a balanced fulcrum.

The huge stars believe that the marketing influence required by brand customers is from the appeal of content appeal and experts, and it is also the hard power that creators need to realize the realization of monetization. In the huge stars, more and more good content has become a good business list, and there are more good business orders, and it has become a favorite content of users. Because of creation, it affects. This is exactly the opportunity and fit point of "creative and monetization balance" seen by huge stars. As a profession that brings social value with professional skills, the creation is the foundation of monetization, and monetization is the long -term power of creation. The two complement each other and balanced development to achieve a new cause of the expert.

Giant Star Map Confusion

Construct and maintain the healthy development of the expert

On Dauren's Day, Mo Min, the person in charge of marketing, described the huge amount of star map as a large "creative supermarket". As an advertiser, manufacturers can arbitrarily cooperate with diverse vertical people to produce different creative explosive content content Essence Creation is the starting point of everything, and the original intention of creation is as precious as gold. In order to protect the original intention of the master's creation and protect the "good content", huge stars have made a lot of efforts and attempts this year. For example, the creative content has been expanded to more than 174 interested interests and more than 1,600 labels, allowing experts' creative desires, creative processes, and creative results to better understand and respect.

The huge stars are bringing new incremental increases through fine scientific measurement. From the perspective of playback volume, CPM and other single -point information, in depth the dimension of "people", comprehensively portray the relationship between people and content, content, and users, and build and maintain a new expert ecology.

In terms of the relationship between people and content, new functions such as searching for people with content or commodity search for people, using machine learning models to match the needs of commercial orders and talent capabilities, and accurately draw the value of masters, bringing high value to the brand to the brand, bringing high value to the brand For reference, let the two parties achieve a better connection.

In terms of the relationship between people, huge stars are gradually exploring a set of new value judgment systems with the interaction of people as the core, and the interaction behavior of the industry audience and the experts as the measure. The layer quantification has its ability to reach, grow grass, and transform the audience. The three -dimensional presentation of the value of the people, and it is updated with it.

According to data, the high -quality video content on the current huge amount of star map platform has a high degree of contribution to the breaking+planting effect of the brand, and it has high independence on the reach of users. In all videos of reaching users, the proportion of huge stars reached 87.7%. In their opinion, this is the influence of good content, and high -quality business list content must be the content that users like.

There is no doubt that after it has become an important part of the marketing and promotion industry chain, the next important work of the huge star chart is to build and maintain the healthy development of the ecological ecology.

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