The six keywords see "Her Hao Shandong Good Pin Shandong" how to become a beautiful business card for high -quality development in Shandong

Recently, the "Her Hakka Shandong Shandong" Xuanjiao Club was held in Beijing, and "Shandong made" once again became a hot topic.

"Good Pin Shandong" is an innovative project for Shandong to vigorously implement a strong quality province and brand strategy to build a regional public brand. In February 2021, the Shandong Provincial Government issued a document on "Several Measures on Promoting High -quality Development" of "Good Products and Sharing" Good Pin Shandong ", comprehensively planned and promoted the construction of" good product Shandong "brand, and moved by brand provinces to brand -strong provinces.

After a year of strict selection and review, Shandong released the first batch of 223 "Goods Shandong" brand list on March 2 this year, including agriculture, industry, service industry, construction and other fields.

According to the plan, there is a clear timetable for the creation of the "Good Pin Shandong" regional brand:

By 2025, the competitiveness of "Good Pin Shandong" will be in the forefront of the recent recent goals of regional brands in the country;

By 2030, the "Good Pin Shandong" will become a medium -term goal of regional brands with international competitiveness.

On July 29 this year, many national ministries and commissions jointly released the "Guiding Opinions on Promoting Brand Construction in the New Era", which once again emphasized that the cultivation of industries and regional brands can build an agricultural brand, strengthen industrial brands, strengthen and refine itself. The service industry brand and cultivation regional brand four directions. Its core idea is to conduct targeted quality, transformation, upgrading, and high -quality Chinese brands on the basis of the three major industries.

The creation of the "Good Pin Shandong" brand also follows this idea.

Among the first batch of "Good Pin Shandong" brand catalog released this year, the 14 categories of 223 are on the list, covering the living and production scenarios such as clothing, food, housing, and use. In the past five years in the past five years, the breakthroughs and progress made in the industrial manufacturing industry and other fields are also a "achievement exhibition" on the road of economic province's transformation.

"Good Pin Shandong" is the label and background of Qilu land,

It highlights the determination and confidence of Shandong's strong provincial and brand strategy.

It should be seen that creating a "good product Shandong" brand is not a "temporary intention" to create a "air tower".

Shandong has formed a number of high -quality and industry -leading brands in the past development.

For example, Haier and Hisense, which are the "leader" of the manufacturing giant and the "leader" of the home appliance company, appeared on the "2022 Hurun China Yuan Cosmic Potential Enterprise List", "The Top 20 of the Global Top 20" Goer shares and wave information, leading commercial vehicles China Sinotruk and Weichai Power, which innovate the industrial chain, as well as Luhua, West King, Deleis, Qingdao Beer, East Ejiao, which shaped the Shandong people and even the Chinese "tongue memory", were integrated into the Chinese life. "Shandong Good Products".

It can be said that the creation of the "good product Shandong" regional brand is a condensed sublimation of local products and market values ​​on the inherent basis of "Shandong Haopin". Internal enterprises and industries bring premiums, enhance regional cultural self -confidence, and promote regional economic development.

"Good Pin Shandong", as a regional public brand that the Shandong Provincial Party Committee and the Provincial Government, promoted to build, reflect the significant advantage of "concentrated power to do major events", and also reflects the determination and confidence of Shandong's strong provincial and brand strategies.

The government leads the integration of brand resources and helps improve the efficiency of factor allocation; strengthening policy support will help strengthen the confidence of active participation in market players; strict brand supervision can help the brand to keep the quality bottom line and cherish the brand reputation image.

Some government endorses, which is more peace of mind for consumers, and for market entities, there is a pair of "eyes" and a heavy driving force.

"Good Pin Shandong" is the kindness and responsibility of Qilu land.

It highlights the foundation and strength of Shandong's high -quality development.

Vigorously implementing strong quality provinces and brand strategies is a response to Shandong based on the main contradictions of the current society and the requirements of the central government's "high -quality development".

High -quality development is from "whether there is" to "good".

For the construction of the "Haopin Shandong" brand, it is necessary to revitalize the stock, strengthen the increase, let the "Made in Shandong" upgrade, and transfer the "Shandong Creation" business card to be more shiny.

In addition to the first batch of 223 brands on the list, Qilu also active a large number of new and old companies with great potential and good prospects. The creation of the brand business card of "Good Pin Shandong" can not only make the brand and corporate income, but its reputation effect will be radiated to the entire region of Shandong, allowing the "old name" to burst into new vitality, let the "new generation" look at the "leader" to the "leader" together with the "leading sheep" together. Essence

For example, as an important sector in "Good Products Shandong", industrial products are stable and powerful to accurately promote the high -end quality brand. As of March this year, a total of 46 national "quality benchmarks" were cultivated in the province, ranking first in the country, and the provincial "quality benchmark" reached 90; , Cumulative 562 items.

And "Shandong" agricultural products have laid a "word of mouth" in the country and the world.

Among the first batch of brands on the list, such as the fermented apple cider vinegar produced by Lvjie Co., Ltd., the domestic market share of about 70%; the quick -frozen vegetable products produced by Shandong Qingguo Food Co., Ltd. exported to Japan, the United States, Canada, the European Union, etc. In the country and regions, exports account for more than 50%of the total production of enterprises. And the Shandong people opened their mouths, the smooth "Yantai Apple Laiyang Pear, which is not too sweet than the radish skin in Weixian" and other regional special products also ranked among the 27 regional product classification lists. The stock advantage of "Shandong Good Pin" shows the advantages and confidence of Shandong's high -quality development.

"Good Pin Shandong" is the innovation and distant hope of Qilu land.

Activate the new momentum of high -quality development in Shandong.

In the five years since the implementation of the new and old kinetic energy conversion strategies, Shandong's "top ten" modern advantage industries have grown rapidly. At present, the main indicators determined by the "five -year breakthrough" of the new and old kinetic energy conversion have been basically completed. Strong situation, high -carbon low -carbon effect, and reshape the business environment system.

Grasping innovation is to grasp development, and innovation is the future.

Shandong firmly grasped the pulse of the times, continued to deepen the high -quality development of green low -carbon, and promoted the high -quality development of green low -carbon.

High -end equipment enterprises anchor the "dual carbon" target, driving upstream and downstream industrial chains to accelerate the transformation. For example, on September 1st, the strategic cooperation signing ceremony of Weipin Hydrogen Fuel Battery Commercial Vehicle was held, and it was determined that the goal of the delivery of 1100 hydrogen fuel cell commercial vehicles will be completed in the next 2-3 years. As a alternative fuel internal combustion engine technology, hydrogen internal combustion engine has the advantage of zero -carbon emissions, which will promote a new era of heavy commercial vehicles into diversified energy, which is of great significance to my country's "dual carbon" goal. Shandong uses its own automotive industry and logistics market advantages to work together to create a domestic leading and global first -class hydrogen energy business demonstration cooperation model.

The development of the new generation of information technology industry has entered the fast lane and empowers the innovation and reform of traditional industries. As a new generation of information technology leading enterprises, Inspur is fully supported by digital technology advantages to help Shandong's green and low -carbon development. In April of this year, the Carbon Neutralized Laboratory was approved by the "Jinan Carbon Neutral Laboratory" and became the only municipal key laboratory in the "double carbon" field. At the same time, the wave is also committed to promoting the transformation of heavy industrial. At the beginning of this year, Shandong Donghua Technology and Inspur Yunzhou jointly build a carbon asset management platform. It is expected that the platform will be fully landed to reduce the workload of 48 people in Donghua Technology; saving 200 10,000 yuan/year carbon performance costs; green technical reform can annual electricity at 40 million kilowatt -hours, save 15,000 tons of margin coal, and reduce carbon dioxide emissions by 39,000 tons.

"Good Pin Shandong" reflects the praise of the "future view" of the innovation drive and green development of leading enterprises. Only the development of the "leading type" can make the "good product Shandong" brand stabilize.

The brand is an intangible asset. A competitive brand can drive a complete industrial chain; the brand is also an important symbol of high -quality development. Strengthening the brand building is an important way to meet the needs of the people's good life.

As a regional public brand, "Haopin Shandong" can gather high -quality brands and industries in the province, amplify the aggregation advantages of Shandong's high -quality brands, high -quality industries, and high -quality products, so that consumers will form a clear and clear brand cognition, and for the brand Strong province empowerment, helping the "Good Pin Shandong" brand towards the country and the world.

Source: Lightning News

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