Wanli Tea Ceremony Talk about this and the past.

Qimen County, Anhui is also one of the important sources of tea in Wanli Tea Ceremony. In the past, Qi Hong was one of the most distinctive and most distinctive products on the Wanli Tea Ceremony that was recognized by the people and regions along the “Belt and Road”. It was a loud international business card. Today, Qi Men uses Qi Hong as the county's first industry and first brand, and continues to promote Qi Hong's revitalization plan.

Fourth

Centennial Qi Hong ushered in gorgeous "turn"

Qimen County Standardized Tea Garden Base. Data map

There is a mountain in the west of Qimen County called Lishan, and a drain river winds out. According to the mountains and rivers, the tea charm is long.

In the past, Qi Hong was one of the most distinctive and most distinctive products on the Wanli Tea Ceremony that was recognized by the people and regions along the “Belt and Road”. It was a loud international business card. Over time, Qi Hongshi moved to Yiyi. To seek longer -term development prospects, he must brighten the signature again and usher in gorgeous "turn".

Exit, it was the main sales channel of Qimen black tea. In 1915, he won the Gold Medal at the first Panama World Expo; in 1987, he was awarded the Gold Award of the 26th World High -quality Food Selection of Belgian Belrussia ... In the Qi Hong Museum of Xiangyuan Tea, he recorded the glory of Qi Hong's export period. In 1999, all tea foreign trade was opened. Qi Hong officially focused on the domestic market in 2005.

Adhering to the "craftsmanship" to improve the quality is the secret of Qi Hong's winning the domestic market. "In recent years, Qi Hong's processing technology has made many breakthroughs on the basis of traditional technologies. Through cooperation with the Tea Department of Anhui Agricultural University and the Tea Research Institute of Anhui Academy of Agricultural Sciences, 5 preliminary processing and 2 refined processing have been developed Continuous, cleaning, and intelligent production lines are at the forefront of the country in terms of automation processing. "Geng Qiming, deputy director of Qihong Industrial Development Bureau of Qimen County.

Qimen promoted green planting across the region, and the tea garden was covered with yellow boards to prevent diseases and insect pests. Wang Yan, president of the Qimen Black Tea Association, said: "To treat farmers and disability must be strictly guarded, only to be effective." Wang Yan believes that if the farmers' disability is effectively controlled, and meets the EU tea export standards, it is also conducive to the development of Qi Hong's foreign trade Essence

In order to carry forward Qi Hong's international influence and expand the domestic share, we must not only do the quality of Qi Hong, talk about Qi Hong culture, but also work together to create a "Qi Hong" brand. "At present, the domestic black tea market is three -legged, Qi Hong's market share accounts for 10%to 20%, Yunnan Dianhong and Fujian black tea each account for about 30%, and other black tea such as Sichuan and Hubei account for 20%to 30%." It focuses on the mid -to -low -end market, with a large price and low price; Fujian Jinjunmei is a rising star in recent years, focusing on the mid -to -high -end market. Qi Hong is in a relatively embarrassing position.

"Fujian has deeply integrated tea with Wuyi Mountain, and the cultural connotation brings popularity and reputation to tea. And we are here, tea is tea, mountain is mountains." Jiang Hong, general manager of Xiangyuan Tea, believes that Qi Hong has to be strengthened in publicity. not enough."

Today, Qi Men uses Qi Hong as the county's first industry and first brand, and continues to promote Qi Hong's revitalization plan. Combined with the historical origin of black tea, Qimen County has implemented the construction of "Qi Hong+" to build the two major development strategies of the "Black Tea Capital" and the "Qi Hong brand". "Next, we will deepen the integration of tea tourism, continue to organize a series of black tea activities represented by Qi Hong picking festival, support Qi Hong's special self -driving tour, Qi Hong folk experience tour, Qi Hong's non -heritage inheritance technology research tour, and other characteristic tea tourism format development , Continuously increase the inheritance and protection of Qi Hong's non -heritage skills, and build a group of influential and fixed tea travel brands and tea activities. "Geng Qiming said. (Anhui Daily reporter Peng Yuanyuan Shi Li)

Plan: Zhang Jun in Ma Shaolin Sun Yifan

Produced: Pang Junfeng Liang Liang Yu Tao

Coordinating: Zhao Wencui

Edit: Chai Siyuan

Source: grassland all media

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