Can you go to the market and go on the market and go on the market again. Can Canadian national coffee TIMS walk in China?

Friends who are familiar with us believe that as people who love to drink coffee, I have continued to pay attention to the coffee industry for many years. Among the major coffee companies in China, TIMS has always been the focus of our attention. That is to drink the coffee market and hurry to go public in the United States. This makes people want to ask if this Canadian national coffee brand expands so much in China?

1. TIMS, who is going to drink and is anxious to go public,

According to the Beijing News, TIMS Coffee and Yijie Coffee jointly announced that the two RTDs (Ready -TO -DRINK) jointly created by both parties, that is, the coffee is officially launched in China and will be sold in Sinopec's Easy Store. This is another deepening cooperation since the two parties signed a strategic cooperation agreement and launched TIMS Coffee X Yijie Coffee co -branded stores, marking a new stage of the two parties entering the development of common integration.

The birth of the joint RTD began in July 2022. At that time, TIMS Coffee signed a strategic cooperation agreement with Yijie Coffee, and unanimously decided to jointly launch RTD products while creating TIMS Coffee X Yijie Coffee Locomotive Store. Subsequently, the three joint stores first landed in Beijing. At the same time, RTD products have also entered a joint development stage. After the joint efforts of both parties, the two classic RTD beverages have finally faced the market.

While continuous cooperation with gas stations, the listing process of TIMS is also accelerating. According to valuable planet reports, the US Securities Regulatory Commission disclosed that the Canadian coffee chain brand Tim Hortons (hereinafter referred to as "TIMS China") will be SPAC as SPAC. Land in Nasdaq in the form.

In the past few years, TIMS China can be said to have re -engraved the speed of "Ruixing". In February 2019, TIMS opened its first store in the Chinese market in Shanghai. After a lapse of three and a half years, the number of TIMS Chinese stores reached 450. Correspondingly, TIMS China ’s revenue also continued to grow. From 2019 to 2021, its revenue was 57.257 million yuan, 210 million yuan, and 640 million yuan. This is obviously where TIMS China landed on the capital market.

Behind TIMS China's high -speed expansion stores, there is a luxurious team. In 2020, TIMS China received hundreds of millions of yuan in strategic investment from Tencent; in February 2021, TIMS China completed a new round of financing, led by Sequoia Capital China Fund, Tencent's holding of holdings, Zhong Ding Capital Following Investment; On the month, TIMS China announced another $ 194.5 million in additional financing. Among them, PIPE financing participating in TIMS China includes several old shareholders of TIMS China, including Sequoia Capital and Zhong Ding Capital.

This time, TIMS China adopted the way of SPAC, that is, through the M & A and acquisition of SPACs that has been listed, it quickly achieved listing financing purposes. Earlier, in August 2021, TIMS China announced the merger with Silver Crest to go public in Nasdaq.

2. Can Canadian national coffee TIMS walk in China?

Previously, we have repeatedly discussed the every move that followed the listing of TIMS. From TIMS to China to continuous development. Facing today's TIMS, we may still return to the root cause of its development and discuss whether TIMS works in China?

First of all, the advantages of the huge Chinese market and TIMS itself have made many capital optimistic about the development of TIMS. With the development of the Chinese economy over the years, coffee culture has gradually become popular in China. More and more Chinese have begun to recognize the value of coffee. The market size was 381.7 billion yuan, a year -on -year increase of 27.2%. It is expected that by 2025, the scale of China's coffee market will exceed trillion yuan.

This is exactly the case. More and more capital market participants have begun to enter the coffee market. Not only are everyone familiar to Starbucks, but also domestic coffee like Ruixing, Manner, and lucky coffee. Tims also fancy this market. At that time, Starbucks began to be abandoned by consumers because of high prices, but Ruixing had a large number of market gaps due to financial problems. At such nodes, TIMS began to get a strong market influence. Expansion in the Chinese market.

In addition, Tims itself is a brand that has a market advantage compared to Starbucks. In its country Canada, it has achieved its own high -speed development with its strong cost performance. It even defeated Starbucks in the regional market. With this advantage, TIMS in China in China Only its development has its unique significance. On the one hand, it is the right time and market space to help TIMS gain the advantages of development. On the other hand, it is enough to fight against Starbucks. Progress.

Secondly, why should Tims continue to move? We carefully study the gameplay of TIMS. On the one hand, we continue to carry out market layout in the market and continue to promote the market expansion, so as to occupy the basic market of the market. On the other hand, it is constantly carried out event marketing. Come and constantly refresh your sense of existence in the market. This is also to have your own place in the fierce competition market. This is actually a Yangmou of TIMS's overall strategy. However, this is also the embarrassment and pressure that Tims faced before: First, the price of TIMS is far from its own advantages in Canada. In Canada, TIMS has positioned themselves to provide workers with cheap coffee, roasting and snack coffee shops. It is completely different from the tall image of Starbucks. This is Tims's own market advantage. However, after TIMS entered China, the price was determined at the price of 15-30 yuan. Although lower than Starbucks, it was higher than most coffee brands. There is still a large gap between the low -cost coffee discussed repeatedly.

Second, the market competition faced by TIMS has been almost fierce. Recently, China's coffee market can be described as you sing. In addition to the familiar Starbucks and Costa, there are also domestic coffee such as Ruixing, Manner, lucky coffee, as well as Rosen, family, 7-11, convenience bee, etc. Convenience store coffee and many milk tea shop coffee, the coffee market has entered a state of hand -to -hand, which has also brought greater uncertain factors to the development of TIMS.

Faced with the inconspicuous and fierce market competition in the face of cost -effectiveness and continuous market actions, it has become a necessary market choice for TIMS.

Third, can TIMS expand in China? From the above analysis, we will find that the expansion of TIMS is facing greater pressure, but hopes also exist, because the path selected by TIMS has a strong possibility advantage, because from the perspective of capital, this is because from the perspective of capital. The backdoor listing selected by TIMS is a very simple way of listing. Compared with other listing gameplay, TIMS can form its own market advantage in a short time, and quickly obtain funding support for financing. This will undoubtedly help TIMS Get the support of rare capital chain.

From the perspective of market expansion, the reason why TIMS is so successful in Canada is related to the characteristics of the wide range of Canadian places and adopting a unique franchise method. In fact, cooperation has a taste similar to Canadian gameplay. With the advantages of 28,000 convenience stores in Yijie, TIMS may copy the gameplay in any TIMS coffee in any TIMS coffee in Canada. Essence

However, although TIMS's gameplay seems to have its own advantages, the Chinese market is not the Canadian market after all. If there is no way to give consumers a satisfactory answer, TIMS's success is not easy. We may also need to pay more attention.

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