Enping's supply and marketing system successfully created the first all -industry chain planting demonstration base

Enping City Supply and Marketing Cooperative has built the Niujiang Town Agricultural Service Center and attracted the entry of Fengjiang Agricultural Professional Cooperative.

Demonstration bases have many modern agricultural production equipment.

On September 11th, at Liantang Village, Niujiang Town, watching about 3.33 hectares (50 acres) of rice, the farmer Feng Wenyue was full of confidence in the harvest. With the help of the local industrial chain planting demonstration base, he received technical support such as seedlings, sowing, fertilization, insecticidal, harvesting, etc.

In recent years, Enping City Supply and Marketing Cooperative has always adhered to the purpose of serving farmers, promoting the classification and transformation of grass -roots supply and marketing cooperatives, consolidating the foundation of grass -roots social organizations, and continuously innovating grass -roots social governance mechanisms. Among them, through the "Supply and Marketing Cooperative+Cooperative+Farmers" model, the Fengjiang Agricultural Professional Cooperative entered the Niujiang Town to assist the Farmers Service Center, and successfully created the first industrial chain planting demonstration base of Enping City's supply and marketing system to empower the "chain". The industry's industry has effectively promoted the increase in local agricultural efficiency and income farmers' income, and accumulated valuable experience for the construction and improvement of the agricultural industry chain.

Text/Picture Hu Weijie

Construction Demonstration Base

Promote refined planting

After years of development, Enping Agricultural Modernization has made great progress, but some farmers, especially planting retail investors, have been in a "extensive" production model for a long time. "These farmers are universal because of the" single fight ", generally there are problems such as high production costs, low crop output, single sales channels, and unstable income. Building a demonstration base for the construction of the entire agricultural industry chain can effectively solve these problems." Enping City Supply and Marketing Cooperative Related The person in charge Liang Weifeng said.

To build a demonstration base for the entire agricultural industry chain planting, we must first cultivate a service subject as the "chain owner" to select a "agricultural leader" who understands agriculture, strength, and reputation. After multiple investigations, Enping's supply and marketing cooperatives chose the Enping Fengjiang Agricultural Professional Cooperative, which has taken root in Niujiang Town for many years.

It is understood that since the establishment of Fengjiang Agricultural Professional Cooperative in 2006, with the specific guidance and strong support of government departments at all levels, through strengthening its own construction, continuous development and growth, effectively driving local farmers to increase production and income, and successively obtained the "Guangdong farmers in Guangdong Province Professional cooperatives provincial -level demonstration agencies "" Jiangmen City Agricultural Industrialization Key Leading Enterprise "and other honorary titles. At present, the agency has 7,000 square meters of processing plant buildings, cold storage with a capacity of 6,000 cubic meters, a hangar with an area of ​​1,000 square meters, and 128 sets of agricultural production equipment. In 2020, the agency provided the total socialized service area of ​​about 666.67 hectares (10,000 acres), the members increased to 174, and the assets reached more than 10 million yuan. 46 million yuan, pure profit of more than 9 million yuan.

Beginning in July 2020, under the guidance of Ensing Supply and Marketing Cooperative, Shahu Supply and Marketing Cooperative and Fengjiang Agricultural Professional Cooperative have adopted a cooperation and co -construction form to actively explore the construction of demonstration bases for the construction of the entire industry chain.

"Enping Supply and Marketing Cooperatives Carrying out Agricultural Production Planting Demonstration is an important part of the work of service 'agriculture, rural areas, and rural areas. It cooperates with Fengjiang Agricultural Professional Cooperative to build a demonstration base. It is a window for the masses to show the masses. The co -construction is to improve the level of management and management of the base, and more effective the modern agricultural demonstration, guidance, and driving role of the supply and sales agencies.

After more than two years of careful cultivation, the Fengjiang Agricultural Professional Cooperative has been created into the field of "farming, seeds, management, collection" and agricultural products "testing, sorting, packaging, freezing, sales (including e -commerce), transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, and transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, transportation, and transportation, and transportation, and transportation, and transportation, and transportation. "The diversified entire industry chain service subject, carrying out the useful attempts from simply supply and marketing cooperation to production, supply and marketing, and credit" Trinity "in comprehensive cooperation in production, supply and marketing, and credit. The planting model of farmers has moved from "extensive" to "refined".

Provide "five unification" services

Help plant large -scale standardization

"Pesticides, fertilizers, etc. are all sent to collective purchases. When it is harvested, as long as you say it, there will be a harvester to help harvest. Our farmers are worrying and earning more than before!" Feng Wenyue told reporters.

"If agriculture wants to be bigger and stronger, the quality of the product is the core." Feng Jianhua, general manager of Fengjiang Agricultural Professional Cooperative, told reporters that after cooperating with the Shahu Supply and Marketing Cooperative, the agency and the Shahu Supply and Marketing Cooperative were built and co -construction, around the "one town, one industry, one village, one product" Requirements, combined with local specialty agricultural products, focus on creating a demonstration base for the “rice, rice, and potato” “rice, rice, and potato” in Niujiang Town to provide farmers with strong technical support. Among them, the supply and marketing cooperatives provide training such as agricultural planting technology and control of control, and actively strive for support from higher -level agricultural policy to help agricultural policy support, expand the size of the base, enhance the impact of demonstration planting, and serve the "three rural areas". Under the guidance of the supply and marketing cooperatives, the cooperatives are produced and cultivated, giving full play to the role of demonstration, radiating the influence of extended demonstration planting in the surrounding people, and continuously expanding the base area and developing new members in accordance with the cooperation plan.

At the same time, relying on the entire industrial chain planting demonstration base, it provides a "five unified" services for unified supply of seeds, unified cultivation technology, unified cultivation time, unified brand packaging, and unified product sales. Docking with marketization drives more than 30 surrounding farmers, the area of ​​high -quality rice is planted about 233.33 hectares (3500 acres), and the area of ​​potato potato is about 133.33 hectares (2,000 acres). "Through the" Five Unification "service, the technical level of farmers and the standardization of planting models can be effectively improved, thereby ensuring the output and quality of agricultural products, and making agricultural products more popular in the market. After more than two years of practice, the level of planting levels in surrounding farmers around the households around Effectively improved, and the planting model is more standardized. "Feng Jianhua said.

Effectively reduce costs

Innovate the "borrowing of agricultural capital"

The annual harvest season is the happiest moment of farmers. Each piece of agricultural product grows a series of links such as seedlings, sowing, fertilization, insecticidal, harvesting, etc. Each link requires a large amount of production materials. Purchasing production materials such as fertilizer and seeds in large quantities can effectively reduce planting costs. In this regard, the demonstration base of the agricultural industry chain planting has played a huge role.

The supply and marketing cooperatives provide pesticides and fertilizers in accordance with the unified market price to the base, and provide agricultural technical services, information services, formula fertilization, pest control, brand packaging, and agricultural product purchase and sales services. "For example, the market price of rice seeds is about 24 yuan per kilogram. With the support of the supply and marketing cooperatives, we can reduce the price to 16 yuan per kilogram through collective procurement. For another example The market price is about 250 yuan, and we can reduce the price to 150 yuan. Coupled with the production materials such as fertilizers and pesticides, the cost saved is a lot. "Feng Jianhua said.

In order to better serve the local farmers, Enping's supply and marketing cooperatives have built the Niujiang Town Agricultural Service Center and attracted the presence of Fengjiang Agricultural Professional Cooperative. A variety of service functions such as agricultural machinery operations, soil measurement formulas, diseased and insect prevention, rice drying, agricultural and agricultural technology, agricultural product storage, and cold chain logistics can be integrated, which can provide farmers with multi -directional agricultural services.

In order to enhance the agricultural social service capabilities of the supply and marketing cooperatives, relying on the agricultural service center, Fengjiang Agricultural Professional Cooperative provides members with "agricultural capital borrowing" new services. The so -called "borrowing of agricultural capital", that is, members can "borrow seeds", "borrowing agricultural capital", "borrowing agricultural machinery" from the agricultural service center in the process of agricultural production, etc., and repay after the sales of agricultural products are completed. According to statistics, as of the end of April this year, the Agricultural Service Center "borrowed" a total of 200,000 yuan, 400,000 yuan in agricultural funds, and 150,000 yuan in agricultural machinery service fees.

Actively expand sales

Precise docking market demand

No matter how good the agricultural products, can only become a real income if they are sold.

Earlier this year, affected by the epidemic period, Enping potato sales were hindered. The Fengjiang Agricultural Professional Cooperative quickly acted, touching the farmers who needed help in Pai Niujiang Town and the surrounding areas, giving full play to the advantages of the main channels of agricultural product circulation of the supply and marketing cooperatives, and actively contacted the Jiangmen supply and marketing agricultural products direct supply platform company and Xinxingbai of the Jiangmen supply and marketing platform under the supply and marketing agricultural product direct supply and distribution platform. A number of enterprises such as Yuanyuan Co., Ltd. purchased about 20 tons of potatoes at Niujiang Town Agricultural Service Center, which effectively solved the problem of potato slow -selling problems. In addition, in order to broaden agricultural products, help the agricultural service center actively connect with Shenzhen Greenfield Golden Autumn Agricultural Co., Ltd., Meizhou Xiduo Supermarket Chain Co., Ltd., Guangdong Zhendemei Supply Chain Co., Ltd., Hai Liang Ecological Agricultural Haifeng Co., Ltd. The service company, through the platform directly to the potato buyer, master the first -hand information, and reach the order model transaction, effectively reduce the asymmetric phenomenon of production and sales information, and greatly improve communication and transaction efficiency.

The rise of online sales platforms in recent years has caused a lot of impact on traditional agriculture. "There are often farmers who sigh, why can't my rice or vegetables sell, or can't sell good prices? The key is to accurately connect market demand." Feng Jianhua analyzed that 10 years ago, 50 grams (weight of a single potato) 10 years ago (weight of a single potato) The following potato is uninhabited in the market and is generally used to feed chickens and pigs. Now, potatoes below 50 grams are the most expensive.

In order to be more accurate to connect the market, we need to continuously expand the sales network and obtain more buyer market information. This is exactly a major advantage of the supply and marketing agency. Supply and marketing cooperatives are all over the country and keep in close contact with agricultural markets and farmers. With the help of the superior supply and marketing system, Enping's supply and marketing cooperative actively broaden the sales channel for Fengjiang Agricultural Professional Cooperation.

With the help of the supply and marketing cooperatives, the sales of Fengjiang Agricultural Professional Cooperatives have continued to expand, and only two customers have been added to this year alone. On this basis, Fengjiang Agricultural Professional Cooperative actively exerts its own influence and drives more farmers around the surrounding farmers to further enhance economic benefits. According to statistics, in 2021, 3,000 tons of potatoes, 4,000 tons of rice, 300 tons of rice, and 300 tons of rice in the agricultural industry chain planting demonstration base, which achieved an annual output value of more than 16 million yuan. Signed a production and sales agreement with more than 250 farmers, and established a stable docking relationship with more than 30 agricultural enterprises inside and outside the province to promote production and increase farmers' income.

"In the future, Enping City Supply and Marketing Cooperative will further strengthen the co -construction with Fengjiang Agricultural Professional Cooperative, and strive to drive the surrounding demonstration planting to reach 133.33 hectares (2000 acres) in 2025, and build a demonstration operating complex that drives 500 agricultural planting of farmers.In addition, actively look for new cooperation and co -construction objects, further improve the entire agricultural industry chain, and drive more farmers to increase production and income. "Liang Weifeng said.★ Related links

The entire agricultural industry chain refers to the organic whole of agricultural research and development, production, processing, storage, transportation, sales, brand, experience, consumption, service and other links, effective connection, coupling supporting, and coordinated development.Since 2018, the No. 1 Document of the Central Committee has made all requirements for the construction of the entire agricultural industry chain and has made arrangements and has made arrangements.Building the entire agricultural industry chain has become a strong starting point for promoting the structural reform of agricultural supply -side at the new stage of development and the development of rural industries.

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