"Point, Noodle" combined with preaching multi -channel development to promote results

"Point, Noodle" combined with preaching multi -channel development to promote results

Peng Wanying

In order to conduct in -depth activities of 2022 "the popularity of financial knowledge, the monthly financial knowledge entering thousands of families to strive for rational investors to strive to be a good financial netizen", Sichuan Mianzhu Rural Commercial Bank will push financial knowledge on the WeChat public account on September 1st. The outlets carried out publicity activities and actively carried out various special publicity activities. In the form of "point" and "face", "online"+"offline" forms propaganda work.

Celebrate Mid -Autumn Festival, guess lantern riddles, promote the traditional culture of the Chinese nation

Mianzhu Rural Commercial Bank actively hosted the theme of "celebrating the Mid -Autumn Festival and the Party's 20 Congress of the Party" organized by the Community Committee of the People's Bank of China and the Mianzhu City Community Committee organized by the People's Bank of China. Lantern riddles, in addition to the riddles and idioms related to the Mid -Autumn Festival, also prepared financial knowledge related to daily life. It is rich in content and is both entertaining and knowledgeable. At the event site on September 9th, community residents and past people actively participated. Through a variety of ways such as guessing lantern riddles, interactive answers, and distribution of publicity pages to celebrate the traditional Chinese festivals, they learned financial knowledge while creating a strong publicity Atmosphere.

Anti -money laundering and anti -fraud, all kinds of financial knowledge are all gathered

Under the premise of fulfilling the prevention and control of the epidemic, the bank has carried out the "financial knowledge classroom" in the community, and the legal rights and interests of financial consumers such as financial fraud, telecommunications network fraud, and illegal agency protection of financial consumers are targeted at the community. With the stability of financial stability and security, carry out in -depth risk reminders; carry out publicity of service scenarios involved in daily life involved in daily life such as consumer credit, personal information protection, digital financial services, and deposit insurance. The "fraud app" improves the ability of financial consumers to actively exercise and maintain the eight basic rights of finance, promote the integrity of credit, and welcome the 20th National Congress through credit collection knowledge, remind the masses to care for credit records, and be alert to repair scams.

Carry out comprehensive development and expand the scope of publicity. Since September, 32 outlets of Mianzhu Rural Commercial Bank have established Mianzhu Rural Commercial Bank financial knowledge promotion points in the halls, streets, village committees and other places in combination with their own conditions. The popularization of financial knowledge to the field, combined with the "three -year -old financial knowledge" activity, continued to increase the popularization of financial knowledge in rural elderly groups, and continuously enhanced the sense of gain, happiness and security of financial consumers.

Continue to make efforts and establish a long -term mechanism. In the context of the normalization of the epidemic prevention and control, Mianzhu Rural Commercial Bank will continue to carry out "entering campus", "entering the village and entering the house" financial knowledge propaganda activities, and actively build a long -term mechanism for the popularization of financial knowledge; Publicity of the work promotion of the "central bank's re -loan+fiscal discount" policy product, through the "entering the park, entering the enterprise" to preach the specific measures such as credit support, financing support, interest rate reduction, and repayment of principal and interest in Mianzhu Rural Commercial Bank Small and medium -sized enterprises have resumed work and re -production, showing the responsibility of the local main force with practical actions, and helping the construction of a financial safety and social stability.

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