After the Mid -Autumn Festival, the moon cakes that the supermarkets could not be sold disappeared overnight. Where did they go?

Before the Mid -Autumn Festival, when they entered the supermarket, the eyes were full of moon cakes, gift boxes, bulks, all kinds of packaging and tastes, and they were full of them. As a result, the Mid -Autumn Festival passed, and the moon cake seemed to disappear overnight. Where did the mooncakes in the supermarket go? I believe many people have this question.

What should I do if I can't finish the moon cake

According to the Southern Metropolis Daily, on the Mid -Autumn Festival on September 10, many shops began to sell moon cakes at low prices. A large supermarket has only one small table placed moon cakes, and the types of moon cakes are single, and the number is not large. The original price of 128 yuan, only 19.9 yuan at this time.

Some supermarket clerks revealed that after the Mid -Autumn Festival, moon cakes are difficult to sell. In order to sell more monthly cakes as much as possible, the preferential activities have lasted for several days. The Mid -Autumn Festival is the last day. No matter how much left, it will not continue to be sold after the festival. The remaining moon cake will be removed from the shelves that night to contact the manufacturer for return. The clerk said the manufacturer would destroy the moon cake.

Another supermarket clerk revealed different processing methods. It said that the Mid -Autumn Festival is the last period for selling moon cakes in the supermarket, but the remaining moon cakes will be distributed to employees as welfare that night, and they will digest themselves internally.

According to Litchi.com, the current moon cake sales are mainly divided into two types: consignment and purchase and sales, and the processing methods are also different. Generally after the festival, if there are still moon cakes, the purchase and sales of the Shang Chao handled it by themselves, usually discounted and selling it again; the moon cakes that sell for the agency can be returned to the dealer if the number of months can be returned to the dealer. At the same time, the market supervision and management department will also conduct related inspections on moon cakes. If consumers find the problem moon cake, call 12315 to report.

CCTV also reported that the moon cake gift box returned to the food manufacturer from the retail side has a considerable part of it will be distributed to employees by the manufacturer as welfare.

In recent years, the recycling method of moon cakes is mainly to "turn into zero", that is, the gift box is removed and reused, and the moon cakes are sold separately. The shelf life of moon cakes is generally 30-90 days. In order to maximize the cost, moon cake manufacturers have tried their best to sell the remaining inventory during the shelf life. In addition to discounting in the dense area of ​​people, companies will also transfer inventory to towns and rural markets.

In addition, the remaining moon cakes will be sold to relevant companies to make animal feed, the most common is pig feed. However, companies are produced according to orders. The market demand and actual situation of the prediction of the research and prediction will not be too much. There are not many moon cakes that need to be destroyed.

Low cost of moon cake industry, high gross profit margin

According to data from the Institute of Guoxin Securities Economics, the cost of moon cakes usually does not exceed 11 yuan/piece. If it is a common filling, the lower limit of the cost of a single moon cake is 3.5 yuan. The moon cake gift box is calculated by 6-8 moon cakes, which means that the total cost of making is 30-50 yuan/box.

From the financial reports of several listed companies, it can be found that the revenue of moon cake products has been increasing year by year, and the gross profit margin is as high as 50%-60%. From 2018 to 2021, the gross profit margin of the mooncake series products in Guangzhou Restaurant was 63.22%, 62.27%, 58.37%, and 56.46%.

According to the 2020 report, Yuanzu shares showed that the revenue of China and Western pastries in 2020 achieved revenue of 1.388 billion yuan, and the gross profit margin reached 55.96%, which was much higher than the gross profit margin of other types of foods and dairy products and baking products. The annual report of 2021 shows that the revenue of Chinese and Western pastries achieved revenue of 1.464 billion yuan, and the gross profit margin was 51.51%.

In 2021, the total cost of the moon cake business of Guangzhou Restaurant was 660 million yuan, but it brought it 1.52 billion yuan in revenue. Guangzhou Restaurant also disclosed the cost analysis table of moon cakes in the 2021 annual report, of which the cost of direct materials was 504 million yuan; the total amount of artificial, manufacturing and contract performance costs was only 157 million yuan.

The financial report over the years shows that in 2017, the monthly sales volume of Guangzhou restaurant was 10,500 tons, which increased year by year. In 2021, it reached 15,300 tons, an increase of 45.7%in 5 years.

The lively moon cake market and seductive gross profit margin have attracted listed companies, international big names and new consumer brands to enter the game. In addition to the Guangzhou Restaurant and Yuanzu shares mentioned above, including dinota food, Quanjude, Laidi, Shanghai Merlin, Guifa Xiang, Tao Li Bread, etc., including drinking and beverage brands such as Xisha, Starbucks, Vibration Forest; Liangpinpu, three squirrels and other snack brands, as well as Internet brands such as Xiaomi Group, Zhihu, Netease Cloud Music, have also entered a share.

(Source: Daily Economic News)

Edit: Han Luying

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