How to write the public opinion monitoring report

The public opinion monitoring report is generally displayed in the form of Excel table or PPT, and less documents are used. Public opinion monitoring briefing is sent by mail.

1. Public opinion monitoring report Excel version writing

1. Public opinion information data source. First of all, we must sort out the source of information and put a table alone to ensure that all public opinion monitoring reports are found to be found, and the facts are the basic principles of public opinion monitoring reports.

2. Data analysis. Analysis of data sources through different dimensions, such as public opinion tone, media platforms, publishing sources, directions, cycles, feedback conditions, etc., organize according to specific requirements.

3. Public opinion report conclusion. The conclusion is based on the results of the analysis. It is the subjective evaluation of public opinion monitoring personnel, so there is no standard, but it should generally include the current data situation, expected influence, proposal, and future public opinion trend. With the corresponding strip diagram, trend chart, etc., a complete public opinion monitoring report can be formed.

2. How to write the PPT version of the public opinion monitoring report

Compared with the Excel version of the PPT version of the public opinion report, the PPT version of the public opinion report is mainly reflected in the analysis process and conclusions. Therefore, the part of the data source is eliminated to directly express the report conclusion. Including two aspects:

1. Analysis process. Briefly introduce the process of data analysis to reflect the source, authority and authenticity of the data.

2. Conclusion of public opinion reports. Focus on the conclusion part, and gradually show the analysis results.

Third, the writing of public opinion briefing

Public opinion briefing is to save the analysis process directly, which directly reflects the conclusion, so it is generally a word or an email.

In general, the public opinion monitoring report cannot be separated from the three steps: data source, analysis process, and analysis conclusions. Different forms of public opinion reports reflect different content. You can choose according to the specific report scenario.

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